It has always been a contradiction in China's job market that it is difficult for college graduates to find jobs and employers to recruit people. This contradiction is due to the gap between the professional knowledge of graduates and the professional skills required by employers, that is, the employment gap. According to the recruitment needs of enterprises, directional training and evaluation of color consultants are organized in colleges and universities to build a job-seeking bridge for graduates and enterprises and promote students' employment.

(two) according to the market demand, to carry out the assessment of improving the professional skills of enterprise employees, and promote the standardization of occupation and the improvement of service level.

China has the largest clothing terminal sales market in the world, and there are many employees in clothing terminals. competitive sales is fierce. The rapid development of sales models such as Internet has put forward new and higher requirements for employees of traditional clothing terminals. On-the-job personnel master professional theories through training and assessment, and make full use of them in their work, so as to get higher promotion from sales skills, service skills, professional norms and other aspects to meet customer needs.

(3) Improve professional ability and cultivate professional talents.

With the development of economy, people's pursuit of fashion and colorful life is getting higher and higher, and the fields of color application are getting wider and wider. From production to circulation, from design to consultation, from brand promotion to environmental beautification, professionals who know how to use colors are needed. The training and evaluation of color consultants can cultivate more professionals in the field of color application.