Establish a differentiated service system for extracurricular tutoring institutions in primary and secondary schools. There are many contents of differentiated services, such as establishing a multi-channel, all-round and even electronic course consultation and registration system to facilitate students and parents to understand the types and schedules of courses provided by training institutions and lecturers; Convenient, fast and timely registration channels and flexible payment methods; Convenient class place and suitable class time. The differentiated service system also includes other humanized service measures.

Provide high-quality courses for extracurricular tutoring institutions in primary and secondary schools. The products they provide are high-quality senior lecturers and related courses. Therefore, if such institutions want to gain an advantage in the market competition, they must be able to obtain the relevant teaching resources needed for training, such as clearly obtaining the information of relevant famous teachers and hiring them in time when necessary. This kind of teaching resources also includes senior teaching and research personnel who have a deep understanding of relevant course examinations.

Adopt flexible marketing strategies and means. Marketing strategies include ingenious curriculum, attracting more students to study more courses in a limited time through mass discount marketing, so as to gain more knowledge and so on. Courses can be arranged in different disciplines, and marketing methods can be carried out through packaging sales or feedback learning next time.

Brand building Brand building includes brand building of classic courses and brand building of training institutions. Through reasonable and flexible curriculum design, long-term employment of classic teachers, timely transformation of the research results of senior teaching and research personnel, and creation of classic training courses are the basis for institutions to promote a series of courses. The establishment of the brand of training institutions is to gain the advantages in the industry in terms of course quality and service level, so as to be recognized by the vast majority of students. Through the brand construction of colleges and universities, the intangible assets of colleges and universities can be increased, thus providing better services for students, improving the overall competitiveness of colleges and universities and forming a virtuous circle of college management.