The first chapter feels that the economy is coming and strategic transformation is necessary.
Section 1 China has entered a great renaissance era-strategic transition period.
Section 2 Market Positioning and Development Trend of Emotional Economy
Section 3 New Enterprises and Core Competitiveness
The fourth quarter enterprise crisis and survival in the transitional period
Section 5 China Marketing in the Changing Era
Section VI Market Transformation-Market Structure Adjustment and Consumption Structure Transformation
Section 7 Marketing transformation-deeper competition has begun
Section 8 strategic transformation-maximizing earnings per share is no longer the first indicator of enterprise strategy requirements.
Chapter II Cognition is More Important than Facts
The first section is not insufficient market demand, but insufficient effective supply.
It is not the physical product itself or the new technology itself that determines the value.
In the third quarter, the added value of manufacturing in the production workshop was less than 10%.
Section 4 Most people's choices when buying are not determined by the price.
Section 5 Price Psychology and Price, Value Psychology and Sustainable Development and Purchase
Section 6 Human nature decides everything! We can change people!
Chapter 3 Marketing Innovation-Escape from the old marketing philosophy! Take a big step and drive a little!
Section 1 Marketing itself is execution.
The second section is the three stages of marketing strategy development corresponding to market changes.
1, focusing on marketing functions
2. Pay attention to marketing management strategies.
3. Focus on strategic marketing.
The third part focuses on the demand research of consumer value.
Section IV Marketing Concept of Creating Demand
Section V Manufacturing Mode and Planning Ideas of Perceived Value
Section VI Planning of Creating Value and Application Ideas of Concepts
Section 7 Positioning Strategy and Service Strategy of Product Core
The fourth chapter is the brand-new brand planning concept.
Section 1 Brand Strategic Marketing
Section II Brand Planning and Brand Performance Cases
Section III Strategic Marketing Planning Process
The fourth quarter, the concept planning ideas of high-quality products
The fifth part is the efficiency planning of value brand.
Section 6 Potential Energy Planning Ideas of Famous Brand Products
Section 7 Communication Planning Concept of Cultural Brands
Section 8 Cultural Communication Strategies Based on Reputation
Section 9 Brand Strategy with Consumer Value Characteristics as the Core
Section 10 Brand Operation Characterized by Leader's Brand Status