First, pay attention to the "continuation rate" of enrollment activities

Second, use WeChat group to attract, retain and maintain parents.

Third, find and maintain seed parents.

What is the essence of 4.0 yuan class?

Attach importance to the "continuation rate" of enrollment activities

Speaking of which, some principals may think what I said is nonsense-who doesn't know to do more activities to warm up and refresh before opening? But what I want to say is that the reason is very simple, but in practice, the principal does not increase the flow by the compound interest effect, but by hard push every time-equivalent to saving money every month. This is costly and inefficient. To make the compound interest effect manifest its power in enrollment, three points are very important:

1, pay attention to the activity continuation rate

2. Stimulation activities are old and new

3. Emotional maintenance

Use WeChat group to attract, retain and maintain parents.

Wechat group plays a very important role in enrollment activities, and it is an important tool for publicity and diffusion before the activity, hot atmosphere during the activity and maintenance by parents after the activity. Of course, it is impossible for us to convert parents into paying users in every activity, but those parents who have not converted may do so in later activities. Therefore, we need to use WeChat group to precipitate every parent who participates in the activity.

In addition to playing a role in the whole activity, WeChat group is also an important channel for us to contact our parents during the activity. As mentioned above, we have three connections with our parents, namely, information connection, content connection and emotional connection, in which information connection and content connection can be completed in a short time, while emotional connection takes a long time to cultivate.

Therefore, group owners need to make themselves an enthusiastic and active role in helping their parents, rather than just a cold customer service without temperature in the eyes of their parents.

Find and maintain seed parents.

Seed parents have two necessary conditions: excellent children and enthusiastic parents. The "28 Law" also applies to bringing the old with the new. 20% of parents can use the new to contribute 80% of the old, so finding and maintaining the seed parents is equivalent to putting an "engine" on the old with the new.

The establishment of "superiority" is very interesting, some need to be taken care of publicly, and some are better taken care of secretly. For example, parents' lectures, putting parents at the forefront, belong to public concern, because parents of seeds are generally willing to become the focus of public places; After class, teachers often let seed parents' children test or answer questions alone, which belongs to the care behind them. This not only reflects the teacher's attention to children, but also creates opportunities for teachers and seed parents to communicate separately and enhance their feelings.

What is the essence of 0 yuan class?

The essence of 0 yuan class is the process in which teachers give advice to parents in batches.

Because of the irreversibility of educational consumption, parents' educational decisions are often cautious and require a certain consultation process. The importance of one-on-one industry consultants is beyond doubt. We have never put forward the concept of consultant in class industry, not because class consumption does not need consultants, but because the unit price of class customers is too low to afford consultants.

What is the biggest obstacle for the new institution to be a 0 yuan class? This is a question of trust.