(1), floor marketing:
A broadly speaking, all aspects of hospital management are closely related to hospital marketing.
But in a narrow sense, the essence of hospital marketing is to attract patients and expand business; Quickly expand the influence of the hospital in a short time and quickly open the situation; Long-term stability has attracted a large number of loyal customers.
B, first of all, the establishment of hospital marketing mechanism, equipped with professional marketing planners, group
Establish a marketing team, train with the unique marketing strategies and methods of the hospital, and formulate effective marketing performance evaluation and reward methods.
C, secondly, make the marketing plan of the whole hospital, and define the key points and main ways of marketing.
Path and mode, investment budget, purpose to be achieved, etc.
Third, carefully organize and implement. We need to attach great importance to the management of patient-customer relationship.
The patient came to the hospital, which is only the first step in marketing. How to get patients back, bring relatives and friends to see a doctor and publicize for us is the highest level of marketing.
(2), customer marketing strategy
1. Telephone, Internet and other marketing
2. Visit, call back, call back, etc.
3. Use activities to form and enhance brand and value.
4. Exchange resources with towns (hospitals, clinics and consulting rooms) to promote the advantages, technologies and services of key departments of hospitals.
5. Advertising bulletin boards, etc.
The fifth part is the division of business stages
Cut-in period-enter communities, enterprises, medical and health units as activity centers and leaders to raise awareness.
Growth period-advertising materials to promote customers to understand the hospital.
Mature-carry out activities (large, medium and small) to enhance the strength of the hospital and cultural, technical and academic exchanges;
Duration-cooperate with enterprises, institutions, companies and schools to enhance the reputation, technical strength, brand strength and service advantages of the hospital.
Mourning period-seeking new solutions and resources to serve old customers (patients).