Whether it is a program, a column or a channel, there is a CI image design, which is the most basic image symbol and the element of packaging. Under different circumstances, the image logo has various changes, but? Packaging? The constituent elements are usually relatively stable. The image logo of the channel is usually displayed on the corner sign and the left picture at the end of the program. In TV packaging, the design and production of image signs should be the focus.

colour

According to the positioning of channels, columns and programs, the main color of packaging is determined. The main color can be monochrome or composite color. Color design is one of the basic elements of TV packaging. Its basic requirements should be harmonious, bright, eye-catching, but not dazzling, consistent with the tone of the whole program, column or channel, consistent with the style of the program, column or channel or effectively supplemented.

sound

Sound includes language, music, acoustics, sound effects and other elements. Sound plays a very prominent role in TV packaging. A good TV package, music should be organically combined with image design and color matching, so that the audience can judge what channel and what column it is without looking at the picture.