Marketing professional courses include management principles, marketing, microeconomics, macroeconomics, operational research, statistics, accounting, financial management, economic law, enterprise strategic management, consumer behavior, human resource management, international marketing, market research and forecasting, sales management, brand management, sales and negotiation skills, marketing planning, advertising, e-commerce and so on. The following are some specialized courses.

marketing

Marketing is the core course of economic management specialty, which mainly teaches the introduction of marketing, including the connotation of marketing, the analysis of marketing environment, the formulation of marketing strategy, market segmentation and positioning, the content of marketing combination strategy and the organization and control of marketing.

sales planning

Marketing planning is a specialized course of marketing specialty, which mainly teaches the methods and skills of marketing creativity, the planning and implementation of marketing strategy, brand planning and implementation, advertising planning and communication, integrated marketing planning, product planning, price planning, public relations planning, promotion planning, channel planning, new product listing planning and so on. Let students master basic planning skills.

brand management

Brand management is a specialized course of marketing specialty, which mainly teaches the formulation and implementation process of enterprise brand strategy, including the meaning and composition of brand, brand design and dissemination, brand extension and promotion, the cultivation and consolidation of brand loyalty, brand control and protection and other practical contents. Enable students to master the most basic brand management methods and skills.

marketing management

Sales management is a specialized course for marketing majors, which mainly teaches the recruitment and training of sales personnel, the analysis and application of customers' purchasing psychology, the formulation of sales plans, the control of sales process, the recovery of payment for goods, the assessment and encouragement of sales personnel, etc. Through study and training, students have the basic qualities and conditions of a sales manager.

Advertising film

Advertising is a professional course for marketing majors, which mainly teaches practical advertising planning skills such as advertising analysis and positioning, advertising creativity and planning, advertising design and production, advertising release and communication, advertising budget and effect evaluation. Make students master the basic methods and skills of advertising promotion.