How to make the advertising luminous words look good and beautiful, and how to design the advertising words exquisitely and beautifully? Advertising words can choose luminous words or colorful luminous words according to our own needs. Our advertising words are usually in color, and this one can be painted in color. Color ink-jet text is a relatively high-end form of expression, which can be made firmly and get better visual effects. It is more flexible than ordinary paper and other advertising words, and can greatly improve work efficiency. There are generally two kinds of advertising words: single word and double word. Single words have good reading recognition, while double words have a feeling of slow reading speed because of their few meanings. Single words are very recognizable, but as long as there are no more than a few double words, consumers are easily impressed. Designing words in advertisements can make people read easily and quickly. In some cases, the spacing between words must be the same, but the artistic conception and nature of the same word are the same, and there is a gap between them, which is conducive to expressing and protecting the unique personality of the work.