The annual work plan of the marketing department is 20xx, which is a crucial year for the development of xxx. The marketing department should actively cooperate with the company in all aspects, especially in planning and marketing. The task is arduous. We will strive to complete the annual work tasks, do a good job in our department, actively cooperate with relevant departments, and strive to achieve the company's business objectives.
The annual work list of the Marketing Department is as follows:
I. Annual Work Plan of Marketing Department:
1. Make the annual marketing target plan, and make dm posters for each period.
2, establish and improve the marketing information collection, processing, communication and confidentiality system.
3. Collection and arrangement of competitors' promotion means, analysis of advertising strategies and competitive means.
4. Formulate the store planning strategy. (Create the atmosphere of newly opened stores and maintain the atmosphere of opened stores)
5. Formulate the access plan and the implementation objectives of each stage.
6. Plan and organize promotional activities, and implement and manage on-site promotional activities.
7 Reasonable selection and management of advertising media, and participation in organizing and implementing the advertising plan and expense budget formulated by the company;
6. Field trip to international supermarkets.
Second, the responsibilities of the person in charge of the marketing department
The marketing director is fully responsible for the business and personnel management of the marketing department.
1. Overall plan, arrange and manage the work of the marketing department.
2. Make the annual marketing strategy and marketing plan, and make dm posters of each schedule.
3. Coordinate the cooperation between departments and other departments.
4. Formulate the store planning strategy. (Create the atmosphere of newly opened stores and maintain the atmosphere of opened stores)
5. Formulate the access plan and the implementation objectives of each stage.
6. Plan and organize promotional activities.
7. Guide, inspect and control the implementation of the work of this department.
8. Cooperate with the Human Resources Department to train, evaluate and deploy marketing personnel.
9. Formulate advertising strategies, including annual, quarterly, monthly and special event advertising plans.
In order to do a good job in long-term service, our center will focus on the work deployment of the district party Committee and government, constantly enhance the sense of responsibility and urgency, unify our thinking and do solid work.
First, the "Interim Measures for the Separation of Assessment" drafted by the Center will be sent to the procurement units in the whole region for extensive comments, and will be promulgated and implemented after being approved by the district government. At the same time, sum up experience, further improve the system rules, and make adjustments according to the implementation. After the introduction of the system, it is necessary to strengthen publicity and training, deepen the understanding of each unit on the separation of bid evaluation, ensure that the system design is in place, and improve the quality and satisfaction of government procurement.
Second, according to the relevant provisions of the "Regulations on the Implementation of the Procurement Law of People's Republic of China (PRC)" promulgated and implemented on March 1 this year, drawing on the experience of the municipal government procurement center and combining with the actual situation in our region, update the bidding document template in our region. According to different procurement types, improve the template of bidding documents, provide menu options for purchasing units to choose when compiling bidding documents, promote the standardization of bidding documents, and reduce restrictive and tendentious clauses attached due to excessive discretion of purchasing units; Intensify the information disclosure in the bidding process, strive to improve the disclosure of procurement bidding information, fully encourage market supervision, encourage suppliers to question and report collusion and false bidding through normal channels, promptly verify and report to the financial department for investigation, clean up the black sheep in the government procurement market, and earnestly safeguard the fairness and seriousness of government procurement.
Third, in order to ensure the sustainability and operability of service evaluation and improve the construction of government procurement credit system. By introducing a third-party organization, the center will arrange a special person to collect, count and analyze the evaluation of outsourced service projects, and quantitatively evaluate the service quality of suppliers, so as to comprehensively evaluate the results and processes of service provided by suppliers at the same time. Ensure standardization and systematization of service evaluation. According to the nature of each service project, the scheme is formulated one by one, and the service evaluation is extended to other service projects with high attention and wide coverage. Establish a normalized service evaluation mechanism, focusing on evaluating the performance of outsourcing service providers. Focus on the construction of dynamic supervision mechanism and dynamic evaluation mechanism to promote supervision with evaluation results, directly link the performance evaluation results with the economic interests of service providers, and constrain and motivate the daily performance behavior of service providers. Establish a comprehensive evaluation system of "government-led, third-party participation and clear rewards and punishments" to realize supplier selection and survival of the fittest.
Fourth, through the system to promote suppliers to strengthen the awareness of honesty and law-abiding, and further purify the procurement market of our district government. In the next step, the Center will draft the Provisions on Integrity Management of Procurement Suppliers in Our District Government in Bidding and Performance, and solicit opinions from relevant units. Through contract performance inspection, record the bidding and performance integrity of suppliers participating in government procurement, and establish supplier integrity files. And set up an integrity file column in the district government procurement network to publicly disclose the integrity of suppliers. Try to deduct points or increase prices for suppliers who have reached the tainted record in the government procurement review. Initially establish a comprehensive evaluation, dynamic management and result application system for procurement suppliers in our district government.
Fifth, vigorously carry out contract performance inspection. Conduct spot checks and special inspections on the performance of the contract on a regular basis, focusing on major sensitive projects, pre-selected procurement projects and projects that are questioned and complained, correct the behavior of not performing the contract according to the bidding documents and the contract, expose the successful supplier who fails to make rectification, and report it to the district supervision department for punishment.
The annual work plan of the marketing department is 20xx, which is a crucial year for the development of 5+7 and the most important year for the brand image and market expansion opportunities of 5+7. The marketing department should actively do a good job in all aspects, especially planning and marketing. The task is arduous. Strive to complete the annual work tasks, do a good job in this department, actively cooperate with the work of various departments, and achieve the company's business objectives. The overall contents of the marketing department's annual work in 20xx are as follows:
First, clarify the functions of the marketing department and improve the rules and regulations, working hours and work contents of the marketing department.
A department can effectively complete its work, and its functions and work contents must be clearly defined. There is no clear purpose. The purpose can only get twice the result with half the effort, wasting resources, costs and time. Having goals, thinking and methods are the basic points of the marketing department. Don't mess around, it's easy to get nowhere. The working hours of the marketing department and the restaurant operation department are different. Reasonable arrangement of working hours is a necessary condition to improve work efficiency.
Two, establish and improve the collection, processing, communication and confidentiality system of marketing information.
1. Analyze the weekly sales, formulate corresponding measures according to the comparison of the turnover in a week, and balance the daily turnover as much as possible.
2. Contrastively analyze the monthly and quarterly turnover, formulate off-season marketing strategies, and strive to make the off-season not dull.
3. The turnover in the store and all the information collected are confidential information of the company's data, and it is forbidden to spread it to the outside world to prevent competitors from doing anything unfavorable to the company.
Third, the collection and arrangement of competitors' promotion methods, as well as the analysis of advertising strategies and competitive means.
Know yourself and know yourself, and you will win every battle. If you want to become a leading brand in the same industry, you must analyze the information in the same industry, so as to achieve "you don't have me, I have you", always stay ahead of competitors and seize market share as much as possible. Our competitors are not only our opponents, but also our teachers. A threesome requires a teacher. Being able to steal teachers and knowing how to steal teachers is an effective shortcut for the development of any industry.
Fourth, vigorously develop the take-out market and gradually expand from zero-point take-out to group take-out.
Judging from the current situation in Yang Guo, the take-away market of catering industry in Yang Guo has been depressed. This phenomenon is a test and an opportunity for 5+7. Entering the blank market requires not only courage but also perseverance. Many people have courage, but the perseverance of success belongs to very few successful people.
The development of foreign sales market of Marketing Department is divided into the following three steps:
1 First of all, the publicity is aimed at retail customers such as stores and communities. The purpose is to spread the information of 5+7 take-out service, so that take-out is recognized by most people, and it is also a familiar process for employees in the store to sell to the outside world.
2. Promote small and medium-sized enterprises and activity groups, further expand the take-away service and increase the turnover of the take-away market.
3, for public relations agencies and government administrative units, it is necessary to move around, and different policies can be given according to the different needs of different units.
The above three steps can basically cover all kinds of people with the take-away service of the restaurant.
Five, perfect, perfect and popularize the e-commerce system, make it run healthily.
With the development of the times, e-commerce has spread all over the world. Judging from the development of XX county, post-80s and post-90s have developed into major consumer groups, and people of this age group have already recognized e-commerce. We must seize this opportunity, quickly occupy the e-commerce platform of Yang Guo catering industry, effectively serve customers and achieve a certain degree of satisfaction.
Six, find and establish partners to achieve mutual benefit and win-win, mutual promotion, market integration.
The modern market is no longer an era of going it alone, so it is urgent to find and establish mutually beneficial partners. As a traditional industry, catering industry is related to the living needs of all kinds of people, and there are more opportunities for cooperation with other industries. "Where there is demand, there is cooperation", and we can deepen cooperation by finding the point of convergence of interests.
7. Formulate advertising strategies, including annual, quarterly and monthly advertising plans for specific activities.
1. Make holiday promotion activities according to festivals.
2. Carry out membership activities according to members.
3, according to the cooperation unit to carry out cooperation activities.
4. Make reasonable promotion activities according to the off-season.
5, according to the marketing strategy of competitors to develop confrontation activities.
6. Make corresponding promotion activities according to the fluctuation of turnover.
Eight, according to the quarterly work plan and work summary.
Make corresponding work plans according to the quarter, arrange specific work contents, sum up the work according to the actual situation, make up the differences and formulate corresponding change strategies, and never make the same mistakes when paying attention to the later work.