20 1 1, Fudan-jindao joint laboratory, namely "jindao integrated network marketing research institute" was jointly established. Many researchers in the Institute are the most popular young lecturers in Tongji University, Shanghai International Studies University and Shanghai University of Finance and Economics. Zhendao understands the two major trends of Internet marketing in the future, one is technology marketing, and the other is content marketing. Therefore, Zhendao puts forward a new position of "China's leading digital ecological service platform". Jin Dao stressed: In today's era of big data and fragmentation, we should not only do a good job in data collection, data analysis, data mining and data insight to provide a strong basis for online marketing and brand marketing, but also pay attention to the creation of Internet content, organize planning teams, creative teams, copywriting teams and executive teams, and provide customers with overall solutions for online marketing with the cooperation of technical teams.
As an innovative national high-tech enterprise, Zhendao has been highly valued by the Hongkou District Government, the Municipal Science and Technology Commission, the Municipal Commerce Commission and the Municipal Development and Reform Commission, and has now become a key counseling enterprise for the restructuring and listing office in Hongkou District, Shanghai. Zhendao has set up branches in Shanghai, Beijing, Shenzhen, Jiangsu and Zhejiang. Up to now, most of the more than 800 "true people" are engaged in technical work, providing products and services to more than 30,000 customers, covering e-commerce, e-government, e-education, tourism, education and training, life services, IT, automobiles, finance (insurance, securities) and other fields. search engine optimization
According to the search habits of potential customers, keywords should be mined and rationally laid out on landing pages such as official website, guidance pages or press releases, so as to enhance the experience of search engines, achieve the top ranking of search engines, and finally realize the traffic growth and conversion rate improvement of official website, guidance pages or press releases.
SEO spans different search engines, including Baidu, 360 Search, Google, Bing, Soso, sogou and Yahoo.
Scanning electron microscope
With the continuous growth of search engine users, SEM services are gradually transforming to product diversification, and search engines will gradually become the media with the highest coverage. SEM services include search engine marketing strategy, competitor and industry situation analysis, budget and launch strategy planning, launch scheme and material creative preparation, launch effect optimization and evaluation, etc.
Under the background of big data, with the development of mobile Internet and social media, the requirements for the segmentation and fragmentation of user groups are getting higher and higher. After years of Internet marketing practice, Zhendao has launched a series of products and services related to precision online marketing. According to the characteristics of all walks of life, combined with data analysis, we have carried out accurate market positioning, customized customer marketing strategies, locked in potential customer groups served by customers, and improved marketing effects.
Characteristics of precision marketing
1, accurate market positioning
2. Accurate data mining and analysis
3. Omni-directional interactive communication system
4. Monitor the advertising effect from time to time to realize visual management.
5. Establish a marketing system with its own platform as the core, and self-control and control marketing channels with zero risk; Integrate all marketing channels, develop media to integrate publicity effect and aggregation effect, and improve marketing effect; Effectively integrate foreign trade marketing resources based on the customer-centered marketing and service concept; Integrate various channel resources, conduct data analysis and research, and provide decision-making basis for the marketing and development of enterprises.
TFS system
TFS system is a foreign trade website construction system, which is based on. Net platform and use MSSQL database. It is a safe, stable, fast, efficient, easy-to-use and powerful foreign trade network marketing solution; The system is fully functional, covering website configuration, commodities, promotions, news, messages, orders, membership, search and so on. Strong expansibility is conducive to the overseas promotion and optimization of the website, which can manage your website conveniently, quickly and simply, and is more conducive to the operation of customers. Focus on helping foreign trade enterprises to promote overseas trade and gain business opportunities.
Overseas search engine marketing
According to local language habits, network habits and the characteristics of local search engines, we provide advertisers with a set of search engine marketing solutions, including search marketing planning, keyword research, data analysis, SEM (bidding ranking, advertising creativity, etc. ) and SEO, so as to help customers improve the traffic conversion rate of the website, realize the growth of sales revenue and obtain the highest ROI.
Overseas social media marketing
Social network service
Including Facebook, TWITTER, YouTube, Pinterest, Google+ and other platforms, it can meet the different marketing strategies of enterprises, effectively reduce the marketing costs of enterprises, and realize the precise marketing of target users, which is a marketing method that truly meets the needs of network users.
public relations marketing
Cooperative media include Yahoo, Forbes, Business Daily, ABC, CBS, AOL (,Associated Press (AP), Reuters, The Wall Street Journal, united press international and many other overseas professional authoritative media organizations; More than 4,000 online media and databases; Establish cooperative relations with more than 1 10000 media reporters around the world; Have a professional overseas news marketing team to help customers create news hotspots and attract the attention and interest of the media and the public through mature news marketing models and systems and using newsworthy events;
Q & marketing
It belongs to a new marketing method of SEMTIME interactive marketing, and it is one of the online marketing methods created by interactive marketing between third-party word-of-mouth. Marketing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods of brand reputation and interactive marketing. Abide by the rules of asking or answering questions on the Q&A website, and then skillfully use soft text to implant your product reputation and service reputation into the Q&A to achieve the third-party word-of-mouth effect.
Opinion leader marketing
A means to enhance the reputation of a brand or product with the influence of celebrities, celebrities and other opinion leaders; Fast and efficient, easy to gain trust. Focusing on the needs of online business construction and e-commerce project construction of large and medium-sized enterprises, we will focus on users in core fast-moving consumer goods industries such as food, 3C, commercial real estate department stores, home improvement cabinets and bathrooms, and provide comprehensive service guarantee from planning consultation, e-commerce information system, application and ecosystem resource supply.
With the rapid development of network technology, the social network ecosystem has been gradually improved, and more and more new species have been bred. Whether it is BBS with a long history or omnipotent Weibo and WeChat, they are constantly evolving and deducing, and at the same time, they also pose new thinking challenges to brand marketing. How can we keep pace with the times and make good use of social media as a marketing tool? Zhendao relies on its keen network insight and professional and reliable execution to provide enterprises with one-stop solutions for social media marketing.
Online word of mouth
Enhance brand awareness and reputation through multi-angle brand marketing for accurate people.
News marketing
Official authoritative voice shapes brand image and expands influence.
public opinion monitoring
Integrating Internet information collection technology and information intelligent processing technology, we can realize users' information needs such as network public opinion monitoring and news topic tracking through automatic crawling, automatic classification and clustering, topic detection and topic focusing of massive information on the Internet, and form analysis results such as briefings, reports, charts, etc., so as to provide customers with a comprehensive grasp of the ideological trends of the masses, make correct public opinion guidance and provide analytical basis.