Current location - Education and Training Encyclopedia - Education and training - How to implement internal relationship marketing in financial institutions?
How to implement internal relationship marketing in financial institutions?
1. Establish a scientific mechanism for selecting and employing people: financial institutions should speed up the process of personnel system reform, and earnestly establish a mechanism for introducing and eliminating talents and using talents, which includes survival of the fittest, promotion and demotion, entry and exit, as well as more and less talents. It is necessary to further broaden the promotion channels for employees and fully create opportunities and conditions for their personal development. Scientifically implement employee post allocation, prepare job descriptions, and assign appropriate personnel to relevant positions according to job requirements to ensure that employees give full play to their talents. Financial institutions can implement appropriate post and post rotation to increase the enthusiasm of employees and mobilize their enthusiasm. It is necessary to create a fair competition, fair and reasonable working and promotion environment with high transparency, so that talents in different fields have a reasonable opportunity to display and display their talents.

2. Establish a scientific incentive mechanism and distribution mechanism: the core of strengthening talent construction and stabilizing the talent team is the incentive mechanism. Financial enterprises must really care about the interests of employees. The most important factor to retain talents is a competitive and attractive salary structure.

Financial institutions can implement a two-dimensional salary system combining annual salary system and performance reward system. The performance incentive system is mainly adopted for managers, and corresponding bonuses and promotions are given according to their performance. You can also try the annual salary system. In the future, we can consider implementing stock options in combination with the shareholding system reform to arouse the enthusiasm of managers. Carry out the performance pay system among employees, and implement the method of distributing wages according to posts, tasks and performance. Implement employee grade management, and let employees pursue goals in their own jobs through strict assessment.

Employee benefits also include welfare benefits. Generally speaking, welfare benefits are not directly linked to employees' job performance, but stable, and improper welfare benefits are easy to cause employees' dissatisfaction. At present, there is basically no difference in the welfare of state-owned enterprises, which objectively cannot fully mobilize everyone's enthusiasm. Financial institutions should carefully analyze the needs of employees and formulate various welfare combinations, so that employees can choose independently to meet different needs. The forms of distribution should be diversified, not only in the form of money, but also to provide opportunities for the cultivation of intellectual capital.

Incentive fund is an important means to motivate employees and arouse their enthusiasm. Through the establishment of incentive funds, employees who have made special contributions and played a key role in the development of banks will be rewarded.

3. Strengthen staff training and improve staff quality: Training can not only cultivate talents, but also be an important means to gather talents and promote their development. Financial institutions should strengthen the education and training of employees' quality, mainly including the following two aspects: on the one hand, fully instill and educate the concept and knowledge of relationship marketing, so that managers at all levels and all employees can realize the change of concept, truly establish the "customer-centered" marketing concept, master the basic knowledge of relationship marketing, and thus consciously and creatively carry out relationship marketing activities; On the other hand, it is necessary to make a talent training plan, strengthen academic exchanges, increase overseas training for senior talents, seriously carry out relationship marketing skills training and business training, especially innovative business training and standardized service training, so that employees can master and use relationship marketing skills, strive to cultivate a group of senior financial talents who can adapt to the future development of the financial industry, comprehensively improve their business ability and service level, and provide quality services that satisfy customers. Financial institutions can make full use of the internal LAN, conduct online training, load different training courses into the intranet, and encourage employees to carry out on-the-job and on-the-job self-training.

4. Create a people-oriented corporate culture, and create a humanistic environment that condenses and inspires talents. The corporate culture of financial institutions is related to the survival and development of institutions. It permeates all activities and is the soul of the bank. Corporate culture is the core value that all employees sincerely agree with and own. In the process of its formation and development, all employees need to be "indoctrinated". Therefore, it is necessary to establish a people-oriented corporate culture, pay attention to people's emotions, respect people's values, maximize people's potential, and create a cultural and affectionate humanistic environment.