When we do long-tail keyword optimization, we can use keyword mining tools to help find long-tail keywords. Commonly used keyword mining tools include love stand, thesaurus, word tracking and so on. Find valuable long-tail keywords through target keywords to optimize.

2. Choose long tail keywords

We usually use keyword mining tools to find long-tail keywords, and there will be many long-tail keywords in the directory, so we filter them here. For example, we use love stand keyword mining tool to search for the target keyword "network marketing". Through the keyword column, we can see that there are many long-tail keywords, each of which is marked with optimization difficulty. When we choose, we generally don't choose to optimize the difficulty column to be red and orange.

The second is to choose valuable long tail keywords. For example, if we enter "SEO" in the search box, we can see that there are many long-tail keywords about SEO. Here, we should consider the content of the website and select keywords in combination with the content. If you are doing seo training, you can choose the "seo tutorial" with green optimization difficulty as the long tail keyword for optimization. At the same time, other long-tail keywords such as "what does SEO mean" and "what is SEO" are also valuable.

3. Enrich the content of long tail keywords

Only keywords are not enough. We need to enrich the content of keywords when optimizing them. For example, web pages are rich in details and articles are full of content. Our rich content should not be belittled, let alone irrelevant. High-quality long-tail keywords plus high-quality content will naturally enhance the weight of the website.

4. Long tail keyword promotion

Being a long tail keyword also needs to be promoted. The purpose of doing keywords is to improve the ranking of websites and achieve marketing results. If you need to rank well here, you need to promote it. We can promote it through QQ, WeChat, Weibo, soft text and external links.