Tea ceremony planning scheme 1? Make friends with tea? Theme series activity plan
I. Activity Time: April 65438+May 22, 2006
Second, the activity process:
(1) Opening Ceremony
1. Activity process: (1) Activity time: May 7.
(2) Location: Yin Zhi Square
2. Activities:
(1) Tea performance. Performed by members of the tea art troupe and demonstrated to the audience on the spot, so that the audience can personally feel the use of special utensils such as tea sets and clothes. Guzheng performance was also performed in the tea ceremony to create a better atmosphere and attract more people's interest in tea fragrance and rhyme.
(2) Tea display. Tea companies provide all kinds of tea, show them at tea tasting activities, and explain their functions and characteristics.
(3) Free tea. We will set up a free tea tasting area. Tea can be purchased by yourself or through sponsorship. Sponsoring tea will indicate the sponsoring company. Tea tasting and tea tasting games were held at the event site (to identify what tea)
(4) Show the historical development of tea. Pictures and characters of tea development history are hung on the activity site to show students the origin and development of tea, which will help students learn more about tea culture and its profoundness, contribute to the inheritance of tea culture, and enhance national pride and patriotic sentiment.
(2) Tea Ceremony Speech Competition
1. Activity time: April 24th in the preliminary round and May in the final round 14.
2. Activity flow:
1, preliminaries: registered students arrive on time at the specified time, give a short speech for ten minutes, and bring their own understanding of tea. According to the state and depth of the speech, 10 people were selected to enter the finals.
2. Finals: Students who entered the finals will give more detailed speeches. In addition, there will be questions and answers about knowledge after the speech. Finally, make a comprehensive evaluation and decide the ranking.
3. Finally, 1 first prize, 2 second prizes and 3 third prizes were awarded, and certificates and bonuses were awarded. A number of award-winning certificates were issued.
(3) Scent of scented tea
1. Activity time: May 2 1
2. Location: in front of Building 3
3. Participants: teachers and students of Qingdao Agricultural University.
4. Activity arrangement: The activity officially started at 9: 00, and the knowledge about drinking scented tea for health preservation was explained to the students free of charge.
According to the needs of different students, give free health tea.
(4) you chase after me and catch up with each other.
1. Activity time: May 22nd.
2. Venue: Wuhuan Stadium
3. Competition process: (1) Divide the contestants into four groups, and the four groups are divided into two groups, one for tea and the other for functional attributes.
(2) A group of students who are tea, after the game starts, according to the characteristics of the tea they represent (randomly extracting the tea and functional attributes they represent each time), grab a group of students with corresponding functional attributes.
(3) The competition time of the large group is 15 minutes, and the outcome is judged according to whether the number of students in the corresponding functional groups captured by the tea group exceeds half.
(5) Tea training
1. Activity time: May 15.
2. Location: classroom
3. Participants: All students at school.
(6) Special lectures on tea and human health by the Tea Culture Association.
1. Speaker: Ding Zhaotang
2. Activity goal: All students
3. Lecture time: May 8th.
4. Participants: students interested in tea culture.
5. Location: classroom
(7) Lecture on Yunxiang Tea Set
1, by Zhao
2. Activity time: May 20th.
3. Location: classroom
4. Participants: students who are interested in tea in the whole school.
5. Activity flow:
1. Professionals or students who have studied tea will explain the history, classification and how to distinguish the quality of tea sets.
2. Play music to set off the atmosphere.
3. Show students the knowledge about tea sets through ppt.
4. Ask questions on the spot to answer students' doubts about tea sets.
Tea ceremony planning scheme II First language: Tea culture has a long history and far-reaching significance in China. Lin Bu, a famous poet in Song Dynasty, has poems: the planning scheme of China tea culture live exhibition week
Rinlraix light flying and rustling dust, frankincense was taken out to build a stream spring. Nanqi people in the world are hard to know, and he has idle ancients.
Tea is a proverb for experienced people. It is the best leisure for chatting and expressing feelings. When the autumn is crisp, a pot of green tea gives people a strong feeling; A cup of emotions and thoughts that someone can understand and smell will curl for three days. Your own? Picking chrysanthemums under the east fence, naturally see Nanshan? Influence and tranquility. However, in Sichuan, drinking tea is an important part of the older Bashu culture. People not only have a natural preference for drinking tea, but also rely on the convenience, affinity and good communication atmosphere brought by tea culture.
In short, in this case, we should dig deep into the relationship between tea culture and people's daily habits, plus "Water Border Town"? Customer group characteristics, pay close attention to? Urban elite's second home? The image and the characteristics of water make the border town fall in love with water? Build a nostalgic, friendly and appropriate psychological and cultural atmosphere to enhance the promotion effect.
1. Activity objective: The activity planning scheme of China Tea Culture Live Show Week.
You fully demonstrate image building, and further combine the existing hardware and software facilities to attract target customers.
You eliminate the suspicion that customers choose a single one, dig deeper in marketing, increase the target customer group, and sell sprint with rich customers in the second stage.
You step up your efforts to enrich and improve? Water love in the border town? Cultural orientation
Are you aware of the sales boom in June 5438+065438+ 10?
Second, the implementation standard of the plan:
The promotion you get has pertinence, effectiveness, enforceability and obvious convergence
You have attracted the attention of the market and expanded the social effect.
Does it achieve the effect of changing the market reputation and deepen the water love in the border town? Cultural influence in consumers' minds