-Deputy Director, Enterprise Institute, Fudan University

-He is currently a visiting professor of MBA and EMBA in five famous universities in China.

-As the chief marketing consultant of six famous brands in China, such as Wahaha and Mission Hills Golf Club.

-He is currently the consultant of senior media expert groups such as Marketing, Commerce, China Business News, China Business Review, Sugar, Tobacco and Alcohol Weekly, and the chief training lecturer of "Training in marketing guru, China".

As a marketing guru-level expert in China, China is a leader in systematic and effective marketing consulting, and has won the titles of "One of the 20 Important People Affecting the Marketing Process in China" and "Top Ten Marketing Consultants in China". Trainer ","the person most loved and respected by China marketers ","the most systematic and practical consultant in China "and many other social recognition.

Mr. He Mu's contribution is not limited to the customers served by Lianzong Zhida, but also plays a great role in promoting the marketing process of China enterprises. His new marketing ideas, theories and thoughts with China characteristics have been widely concerned by many enterprises and applied to actual marketing.

1988 was the first to put forward the concept of "market terminal" in China and put it into practice, which triggered the "terminal frenzy" of China marketing for more than ten years.

From 65438 to 0999, he initiated the "theory of effective management of marketing demand chain" in China, which triggered the reflection of traditional marketing theory in China marketing circles.

200 1 took the lead in putting forward the "consulting marketing education and training" mode in China, which changed the domestic marketing training market structure and training methods.

In 2003, the new marketing concept and practical audit mode of "integrated marketing department" and "comprehensive competitiveness" were first put forward in China, and successfully applied to the market practice of many enterprises (customers), which was widely praised and popularized by many domestic business circles and marketing theorists.

* What is the syllabus?

First, He Mu's understanding and definition of marketing

Second, the core concepts, concepts and elements of marketing

Third, the "four eyes" of the regional manager.

Four, the meaning of the complete product and its guiding significance and examples to the real marketing activities.

Five, from the perspective of marketing, talk about the three levels of a complete product.

Six, the key and specific application of core selling point refining

7. Other conditions that need to be configured based on the precise core selling point of the product.

Eight. The process of regional manager's marketing activities

Nine and Eight Theories on Hemp Marketing Management

X. Introduction of Hemu Marketing Demand Chain Management

Eleven, marketing demand chain management tips, enlightenment, decomposition elements

Enlightenment of Marketing Demand Chain on Customer Service and Communication

Thirteen. Marketing demand chain: approaches, complementary resources and cost reduction.

Fourteen, based on the concept of in-depth service partner customer relationship model.

Fifteenth, the most ideal way of cooperation-"strategic partnership model-strategic alliance construction".