Accurate market positioning, in short, has two aspects. The first is "what", that is, the value and core significance of every institution in society. As an education and training institution, we should always ask ourselves this question. The core value is to be able to provide "special products and services". The second is the "customer base". Positioning and customer base are closely linked. With the increasingly clear target segmentation, every enterprise should have a clear positioning. Every institution is the same. What is the value of your existence? What are the core benefits you can provide to your customers and clients? In reality, many people and institutions always turn when walking, so accurate positioning is a very important issue.
2. Excellent operation team
The second element in the operation mode of education and training institutions is excellent teams. Any kind of positioning and service is realized by the team. What kind of logo should an excellent team have? The first one should have the same goal; The second is to have a sense of mission and dedication. A team must have a sense of mission, not just for the benefit. The sense of mission is the driving force for the organization to support it; The third is the spirit of teamwork. Although there is a sense of mission with the same goal, it is difficult to achieve the goal without the cooperation of the team. Fourth, we should have the spirit of continuous learning. In today's society, especially for our adult education and training institutions engaged in vocational training, we must have the ability to keep learning in the face of the era of faster and faster knowledge update. Fifth, there must be innovation and the spirit of continuous innovation. Because products and services are constantly facing new challenges, when your competitor or this customer has fatigue problems, he has constant requirements. In this case, to continuously meet the requirements of customers, we must have a continuous spirit of innovation; The sixth is to have execution.
3. Clear organizational structure
The third element of the successful operation mode of education and training institutions is to have a good organizational structure. Like architecture, human organizations need a clear organizational structure, which is the * * * nature of physical structure and human social structure. Because the team is not a few people, it may be hundreds or even tens of thousands. How do so many people combine? There must be a structure. For example, the earliest constitution of the United States is a foundation of American social structure. Every organization, from one country to another, must have a structure. The construction of this architecture is very important, so what principles should the organizational structure be built according to? It depends on the business process. Each link is served by one person or several people, and everyone has a leader, and there is a leader above the leader. This is an organizational structure based on business processes. As far as education and training institutions are concerned, there are generally product design, market enrollment, consulting, teaching services and employment services, that is, the organizational structure is defined according to business processes.
4. Standardized management system
Standardization is another important factor in the successful operation mode system of education and training institutions. So how to establish the standardization of education and training institutions? My understanding is to define every operation link of standardization according to a correct business process and a correct organizational structure. As an educator, you certainly need to be enthusiastic, caring and responsible for students and society, but these things must be implemented in the correct service process. There are tens of thousands of franchisees like McDonald's and KFC. How do they control their services? In fact, they are controlled according to very standardized business processes and standardized service processes.
5. Good sense of social responsibility
Finally, good products are an important foundation for realizing social responsibility. As a successful operation mode, education and training institutions, besides the factors I mentioned earlier, good products are an important foundation. A good product should have a good design, and the product should be designed according to the needs and conditions of customers.