Information flow advertisement is an advertisement in social media users' friends' dynamics, or an advertisement in information media and audio-visual media content streams. The forms of information flow advertisements are pictures, pictures and texts, videos, etc. It was first launched by Facebook in 2006. Information flow advertising has the following advantages: 1. Huge traffic; 2. The algorithm is leading; 3. Rich in forms; 4. Accurate orientation; 5. Good user experience. Combining big data and AI for accurate delivery can meet the demand, whether it is brand exposure or effect.

This kind of advertisement interspersed in the content stream has a relatively good experience for users, and for advertisers, users' labels can be used for accurate delivery. Therefore, especially after the arrival of the mobile Internet era, it has ushered in explosive growth, and almost all Internet media have launched information flow advertising platforms. For example, Tik Tok, Baidu, Tencent, Sina Weibo, etc.

2. Community operation of low-cost courses

The core product of the organization is training courses, and the traditional way is to directly sell long-term courses. Because education is just needed, users will definitely buy educational products. Now, in order to compete for users, many educational institutions begin to adopt experiential marketing strategy, and low-cost courses are the direct embodiment of this strategy.

Users can experience the quality and service level of the course content for the first time by purchasing low-priced courses. As a natural drainage product, low-cost courses will greatly attract customers' attention, gain interested customers as a marketing selling point, and drain the community through low-cost courses.

The operation of low-cost courses is mainly based on the WeChat private domain ecology, that is, the combination of "personal number community". Community has become a good carrier, because it has the advantages of high conversion, low cost, fast spread and high repurchase rate, and can effectively extend its value. In the 12 node of community operation, interested users can be found in the big pool of community traffic in the five links of "private chat demand", "experience course", "private chat achievement", "community pre-purchase" and "group purchase spike", so as to further understand and get the opportunity of transformation.

3. Pintuan

Group buying is a common way of course promotion, which refers to a group buying activity that many people buy together. By grouping, buyers can enjoy low-cost lectures. Grouping allows students to enjoy preferential courses, and at the same time, it is convenient for students to send them to friends circle and WeChat group to let more small partners participate, which greatly improves the exposure of the platform. It is best for online platform to come up with a set of systematic courses for drainage. The content of each class is progressive and the connection is clear, so that users can see it at a glance.

4. Zero risk commitment/negative risk commitment

There are only two obstacles when selling products. The first is the issue of trust, followed by the issue of risk. Even if the user has trusted you and is eager to make a deal with you in his mind, he still can't achieve zero worry and zero concern. Zero-risk commitment means that as long as the customer doesn't like it, he will return the money to him for whatever reason. So what is a negative risk commitment?

Negative risk commitment means that when customers don't like it, we will spend more money to buy it back. For example, as mentioned above, 99 yuan attended eight experience classes with a deposit and gave away a health pot with a value of 128 yuan. The deposit will be returned after punching in, and the health pot can be kept by itself. The students in Class 8 have been in class for a month, and during this period, they have been showing their children's progress among parents, so the conversion rate of registering for formal classes is considerable. If the quality of your courses is not good, you can't have 100% confidence. Don't use this method, but if your course quality is good, using this negative risk commitment will not increase the dropout rate, because most people will not drop out!

All of a sudden, classes are broadcast live for free, and you can watch them when you enter WeChat official account.

5. Telemarketing

Facing the diversified enrollment market, from the marketing point of view, training institutions have long stopped at single ground enrollment, and three-dimensional diversified enrollment channels have become one of the commonly used methods for more and more training institutions. For telemarketing, the first thing to do is to cultivate marketing methods and enrollment thinking. In the process of brand marketing, training institutions should pay attention to the possibility of creativity and communication, and at the same time integrate efficient execution and sales awareness, thus stimulating the popularity of market brands. To promote, we need to reject mediocrity, break away from convention, break through old habits, infinitely enlarge creative strategies, and integrate original ideas into the promotion of enterprise products and brands.