How to do publicity:
Understand the propaganda content. Any publicity needs to have direct or concise content. For example, if you want to promote an activity, you should seize the attractive content, celebrities or famous programs. And if you want to promote a product, you must grasp the advantages and effects of this product.
Determine the publicity plan. Any publicity needs a plan, that is, what to do first, what to do later, what is the focus, and what pre-planning schemes are there. If there is an accident, which plan is needed to make up for it, and so on. This is to make the propaganda plan flexible, thus producing a dead plan.
Smooth publicity channels. There are always channels for publicity. For example, when we need media publicity, online publicity or entity publicity, what channels do we need, whether to distribute leaflets or put up posters? These are all channels of publicity. Therefore, the smooth flow of channels is also the work of propagandists.
Ensure that the publicity is aimed at the group. A propaganda can't cover all people, so there must be key people. For example, health care products will mainly face the elderly, and fitness equipment will mainly face the young. Therefore, when promoting, we should first analyze the consumer groups of products or promoted things, and then determine the groups, so as to be targeted.