Training institution: shenzhen polytechnic.
Specific content: Marketing personnel refer to those who are engaged in market research, market forecast, commodity (product) market development, commodity market launch planning, market information management, price management, sales promotion, public-private relations and other business activities in the marketing management activities of various enterprises and related institutions.
The national professional qualification certificate system for marketers is a new type of professional qualification certificate system based on national professional standards and actual work performance. The certificate system takes the form of cooperation between the domestic commercial professional skill appraisal department and the commercial authority organization China Commercial Technician Association, and the national authority department is responsible for the comprehensive promotion and implementation. Those who pass the training and examination will be awarded the national salesman qualification certificate after being audited by the Marketing Professional Committee of China Commercial Technician Association and China Commercial Vocational Skills Appraisal Guidance Center.
Certification method: all applicants receive unified training at the registration place and participate in the national unified theoretical examination organized by authorized certification institutions. The examination content is divided into three parts: basic marketing knowledge, marketing practice and relevant laws and regulations.
Instructions for registration: 4 2-inch black and white bareheaded photos and a copy of my ID card are required for registration.
Declaration conditions:
Senior marketing personnel reporting conditions:
Meet one of the following conditions:
1, engaged in marketing work for more than one year after obtaining the National Salesman Qualification Certificate (salesman level);
2. College degree or above in related major (including fresh graduates);
3, engaged in marketing work for more than four years;
4. At present, he is a department manager, business supervisor or deputy manager of small enterprises.
Training content: including marketing and marketing, enterprise strategic planning and marketing management process, consumer market and consumer behavior, market target and market positioning, product strategy, pricing strategy, marketing organization and control, marketing investigation and forecast, sales area management, sales staff management, international trade practice, and public-private relations.
Training period: 60 days
Learning form: amateur class
Registration address: Vocational Training Center on the second floor of shenzhen polytechnic No.2 Industrial Center.
Class address: shenzhen polytechnic.
Training fee: charging standard: ￥ 1, 460.
Contact person: Tel: 26731370; 2673 1360; 2673 127 1; 25385040; 22028245
Toll-free number: 9669911/
Chuan Zhen: 0755-26731121
E-mail :VTC@SZPT.NET
Contacts: Teacher, Teacher Wu and Teacher Yuan.
China market senior salesman qualification certification training enrollment brochure
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The business qualification certification of senior marketers in China is initiated and certified by CMA (China Market Society). The business qualification certification of senior marketers in China is a strict examination of their knowledge and skills. It is mainly used to evaluate whether marketers have high-quality business qualifications, and its purpose is to provide uniform industry certification standards and professional norms for marketers. The business qualification certification of senior marketing personnel in China is not only a test of marketing knowledge level, but also an assessment of comprehensive marketing ability. In order to obtain the certification of senior marketing personnel in China, candidates must master the marketing professional knowledge stipulated by CMA; You must take and pass a strict objective exam. In addition, professionals who have obtained the certificate of senior marketing personnel in China should continue to engage in marketing work in order to constantly adapt to the requirements of marketing management development. Shanxi Radio and TV University, as the legal authorized unit of China Marketing Personnel Qualification Certification and Training Center of Shanxi Province, implements the certification and training of China senior marketing personnel in Shanxi Province.
First, the application conditions:
An application that meets one of the following conditions:
1. Undergraduate and junior college students in related majors;
2. People who have been engaged in marketing for more than 1 year.
Second, the training method:
Take a combination of classroom teaching and self-study.
Third, the training time:
***80 class hours, including 60 class hours for teaching; Self-study is arranged for 20 hours.
Fourth, the examination arrangement:
There are four certification examinations every year, and the examination time is the same as that of "Marketing Director/Sales Manager", which is the last weekend of each quarter. .
The examination schedule in 2004 is as follows:
Time \ Authentication
First certification
Second certification
Third certification
Fourth authentication
Examination date
March 28(th), 2004
June 27(th), 2004
September 26(th), 2004
65438+February 26, 2004
Deadline for training registration
65438+2004128 October
April 27th, 2004
July 26(th), 2004
2004126 October +65438
Deadline for submission of materials
20041October 3 1
May 2004
July 29(th), 2004
2004129 October +65438
Examination registration date
The last week of February 2004
Last week of May 2004
Last week of August 2004
Last week of June 2004165438+1October
Verb (abbreviation for verb) test method:
The certification examination of this project will be conducted by means of computer basic knowledge examination.
Sixth, the curriculum:
This project will provide two courses: marketing principles and personnel promotion.
Principles of Marketing, edited by Mei Qinghao, Lin Xinfa and Chen Jieguang, Electronic Industry Press, March 2003.
Personnel Promotion, edited by Ingend, Stephany and Army, was published by Electronic Industry Press in March 2003.
Seven, certificate:
Those who pass the training and certification will receive the business qualification certificate of China senior marketing personnel issued by China Marketing Business Qualification Training and Certification Office and China Marketing Director; Business skill certificate of senior marketing personnel issued by ATA authoritative evaluation agency in the United States.
Eight. Training registration time
The training registration time starts from April 27th, 2004.
Nine, the cost standard
Marketer: Tuition: 980 yuan Textbook: 69 yuan.
X. contact information
Registration place: School of Continuing Education, Shanxi Radio and TV University, No.4 Xinghua Street, Taiyuan City (3rd floor, office building, West Campus)
(Tel: 035 1-6622260 662285)
E-mail :yyc@sxtvu.edu.cn
Website: (China Marketing Director Network)
Course Name: National Professional Qualification Certification for Senior Marketers
Teaching School: Jiaotong University Student Science and Technology Venture Company
Course introduction
According to the market survey of authoritative departments, marketers and marketing managers are the most needed talents in the workplace, and they are also the most lacking talents in every enterprise. How to improve the professional quality of marketing personnel and help them build a more brilliant career is a hot spot of common concern for enterprises and employees. In order to adapt to China's entry into WT.
View details >>& gt
Suitable object
1. College degree or equivalent or college degree or above, engaged in marketing management; 2. Having been engaged in marketing work for more than two years after obtaining the professional qualification certificate of national marketers; 3. Engaged in marketing work for more than four years; 4. Now he is the marketing manager, business director or deputy general manager of small enterprises.
Students benefit
Through professional marketing training and national professional qualification certification, this training course provides an effective platform for improving the professional level of senior marketers and gives an authoritative evaluation of their professional ability. The national authoritative department is responsible for the comprehensive promotion and implementation of the qualification certificate, which is the qualification certificate for marketers to engage in advanced marketing work and can also be used as an effective certificate for legal notarization. It is also one of the important basis for performance appraisal, promotion, employment and selection of middle and senior managers of marketing personnel.
Teacher introduction
This training course is taught by senior marketing professors and experts with practical experience and teaching experience in well-known universities and research institutes. Through systematic training, we will strengthen advanced marketing management concepts and combine the business practices of various companies to consolidate and expand professional marketing knowledge and enhance the theoretical level and practical ability of marketing.
Other times of school. Start-up of teaching places >>& gt
Class name: night shift system of national senior marketing professional qualification certification;
Start date: March 20th, 2006-Class time:
School price: 12 10 online discount price: 990 yuan saves now: 220 yuan.
Class time: Monday, Wednesday and Friday 18: 30-2 1: 30.
Venue: Room 108, Leshan Road Base, Huigu High-tech Entrepreneurship Center, No.33 Leshan Road.
Transportation route:126,855,926,754,26,923,76, light rail.
Other remarks: the data fee is 100 yuan, which will be charged directly by the school after the students arrive at school.
The training course for senior marketers is now enrolling students.
In order to improve the professional quality of marketing practitioners and meet the needs of China's accession to the WTO, according to the spirit of the Notice of the State Administration of Domestic Trade on Launching the Qualification Training and Examination of Marketing Personnel (No.65 issued by the State Administration of Planning [2000]), the Marketing Professional Committee of China Commercial Technician Association is entrusted by the State Economic and Trade Commission to implement the qualification training and examination system for marketing personnel nationwide.
Since the national marketing qualification examination was held in our city last year, it has attracted many marketing practitioners and college students to participate. In order to improve the comprehensive quality of marketing personnel, with the approval of the China Business Skills Appraisal Guidance Center of the State Economic and Trade Commission, an advanced marketing qualification certification tutorial class was set up in Zhongshan Tian Bo Talent Intelligence Market.
1. Applicant and conditions:
1, holders of junior marketing personnel certificates can directly apply for senior marketing personnel;
2. Students majoring in marketing or related majors in universities and technical secondary schools.
Second, the training methods and contents:
According to the National Marketing Qualification Examination Training Textbook compiled by the Marketing Professional Committee of China Commercial Technician Association, the whole training period is 40 hours. The training content is divided into three parts: (1) basic knowledge of marketing; (2) marketing practice; (3) Relevant laws and regulations.
3. Fee standard: 980 yuan/person (this fee includes all expenses such as information fee, examination fee, certification fee and certification fee).
Four. Issuance and processing of certificates:
Those who pass the training and examination will be awarded the National Professional and Technical Qualification Certificate of Marketing Personnel, which can be used as a valid certificate for legal notarization and as the basis for marketing personnel to hold posts with certificates, apply for employment, promotion and performance appraisal, and is valid nationwide.
Students trained in this market can provide employment recommendation services free of charge.
Verb (abbreviation for verb) consultation, registration and course-related matters:
Tel: 0760-2236300 ext. 2 19 or 220.
Contacts: Manager Hou, Miss Tang and Miss He.
Registration time: perennial enrollment
Teaching time: Saturday, Sunday and daytime.
Registration place: Training Department of Talent Intelligence Market, Tian Bo, Zhongshan City (No.4/KLOC-0, Guang Yuan Middle Road, Xiaolan Town)