Main courses: marketing, market research and forecast, modern marketing skills, advertising, consumer behavior, international marketing, marketing planning, network marketing simulation practice, e-commerce simulation practice, etc.

Second, career route planning

First of all, we should have a clear understanding of ourselves, personality characteristics, living habits, ability characteristics, knowledge structure, professional direction, personal aspirations and other issues; You can help yourself determine it through your former friends, teachers and parents, or you can help yourself determine it through career evaluation software (with the help of experts). Then determine your career direction and career orientation. Career direction can be roughly divided into two categories: social general (service, administration, sales) and professional (technical). Professional position refers to the high, middle and low levels or positions in industries and enterprises.

Secondly, determine the ultimate goal, and make phased goals according to the ultimate goal. That is to break down the ultimate goal into small goals (achievable). It should be noted that each small goal needs a clear time period.

Furthermore, make an implementation plan. The plan should be detailed and operational. Never make an empty plan, it is better not to do it.

Third, the requirements for personal quality training.

1. Major in Chinese, journalism, marketing, planning, advertising or related fields;

2. Understand consumer market demand and consumer psychology, and have a keen sense of market smell.

3. Quick thinking, excellent creativity, fluent writing, strong analytical ability, and independent writing of planning cases and press releases.

4. Good at communication, team spirit and sense of responsibility, professionalism and enthusiasm for work.