Source: Prepared by China Commercial Industry Research Institute.
Development trend of baking industry
1. The per capita consumption is low and there is huge room for improvement.
Although China's baking industry has grown rapidly in recent years, there is still a big gap between the per capita consumption level and developed countries and regions, and there is still room for improvement in the future. On the one hand, in terms of quantity, consumers are still accepting baked goods because they entered China late. In the future, with the change of eating habits, there is still room for improvement in per capita consumption. On the other hand, from the price point of view, there are a large number of small and medium-sized enterprises in the baking industry at present, and manual workshops run by individuals are more common, so the quality of baked products is mixed and the price of products is relatively low. In the future, with the upgrading of consumption, consumers' requirements for product quality and consumption experience will increase, and the increase of unit price will also drive the scale of baking industry to rise.
2. The younger generation's eating habits are westernized to promote the development of baking industry.
Usually, residents' dietary consumption patterns are divided into staple food consumption, leisure consumption and holiday consumption, among which staple food consumption is the most important consumption form. With the improvement of residents' living standards, the proportion of leisure consumption and holiday consumption has increased rapidly. At present, the younger generation is constantly pursuing a rich, convenient and fast lifestyle, and their dining habits are gradually westernized, thus promoting the development of the baking industry.
3. Safe, nutritious, healthy and fresh baking products have become the development trend of baking industry.
In recent years, the occurrence of food safety incidents has triggered a heated discussion in society and consumers' constant concern about food safety issues. With the upgrading of consumption, the concept of healthy eating has been deeply rooted in people's hearts. According to Nielsen's opinion survey on health and food ingredients, about 70% of the respondents have specific dietary needs, and they will control or refuse to eat certain foods or ingredients, and 82% of the respondents are willing to spend more money on foods that do not contain bad ingredients. Under the background that consumers pay more attention to safety, nutrition and health, baked goods are also changing.
4. The types and sales channels of baked goods are constantly diversified.
With the increasing acceptance of baked goods by consumers in China, their demand for baked goods is becoming more and more diversified. With the upgrading of consumption, consumers prefer freshly baked products, which can not only create a good atmosphere for shops, but also bring considerable profits, and are increasingly favored by Shang Chao; The penetration rate of baked goods in staple food consumption is rising, which makes restaurants and hotels begin to provide baked goods.
5. There are a large number of enterprises, and the market concentration has steadily increased.
In the baking market, in addition to large chain baking brands at home and abroad, there are a large number of small and medium-sized baking enterprises. These small enterprises have relatively few kinds of products, uneven quality and low production efficiency. In recent years, driven by strict food safety management and consumption upgrading, the concentration of baking industry is on the rise.
For more information, please refer to the Research Report on Market Prospects and Opportunities of Baking Industry in China issued by China Commercial Industry Research Institute. At the same time, China Business Industry Research Institute also provides industrial big data, industrial planning, industrial park planning, industrial investment promotion and other solutions.