I am the planning director of the project marketing agency department of the domestic real estate brand agency. I think newcomers can first buy a set of "20 10 or 20 1 1 real estate planning encyclopedia" online, preferably 2010/201year, which can generally be received by online Baidu search. The information in this document contains all kinds of representative data of the overall planning of top domestic agents within one year. Agents include "Zhongyuan Real Estate/Shilian Real Estate/Hefu Huang Hui Real Estate/Yiju/Siyuan Real Estate", among which the above agents have the highest market share in all regions of the country. Real estate planning encyclopedia usually collects real cases of the above agents, including land investment planning/project feasibility investment analysis planning/positioning planning/marketing planning/sales planning/etc. These collected cases are usually planning cases that have been successfully tendered and realized in that year;

Personally, I think that newcomers who have just entered the real estate planning industry will pay more attention to the planning cases of successful sales cases with reference to real cases, which will play an effective/fast learning effect on the actual planning learning;

What if you still want to know about books?

My personal suggestion is: it is not recommended that the real estate planning major take the theoretical system to guide the work at the beginning. My more suggestions are to refer to/understand and learn real market cases and do more simulation exercises;

I believe that the primary stage of planning scheme is also suitable for this principle, just like "reading more than 300 Tang poems and singing".

If you practice more with reference to the planning scheme and bid more at the same time, and most importantly, if your planning case is passed by your boss and you bid for the project, it means that your planning case is passed. If your case is adopted by the developer or the department leader working in the developer's planning department after winning the bid, it means that you have made a lot of progress. The next step is to implement this planning case and make the planning really practical. This involves the refinement of the plan. For example, the marketing plan will begin to be refined into the promotion plan and price strategy, as well as the specific plan for time implementation and the interspersed process of various work contents, as well as the media strategy for marketing promotion and so on. , which will begin the implementation phase; If you can plan the sales agent project until you finish the planning before the opening and the promotion plan on the opening day, then congratulations, if the project is successfully opened, it will also be the beginning for you to become a qualified real estate planner; Because it has been promoted from a theoretical planner to a practical planner. If you can make a successful sales plan, your experience and confidence will make a qualitative leap in a few months. Then you don't need to be awarded the title of "Senior Real Estate Planner". In fact, you have been recognized as a qualified "senior real estate planner" in the industry.