Tip:
Don't use all uppercase letters in the subject line.
Pay attention to correct spelling and grammar.
Don't overuse exclamation points.
Avoid abbreviated URL links.
More importantly, if it's the first email sent to a customer, it's best to list the instructions on how to whitelist it at the end, which can effectively prevent your email from being sent directly to the spam mailbox.
The email subject of should be:
The writing is clear and convincing.
If possible, it's best to be concise.
Please don't exceed 80 characters in the first line of the text. Because the first line of an e-mail is usually displayed as a preview.
Personalize the theme for your customer base.
According to a study by Yes Lifecycle Marketing, personalizing the subject of email will increase the opening rate of email by 50%.
You can personalize your theme in several ways, including:
Past transaction objects or records
hobby
address
name
For example, Google Thinking uses a very effective subject line:
"How to promote growth by providing expected assistance"
This will simply tell the customer what the main content of this email is.
Optimize the subject and body of your email. Here are some suggestions:
The subject line is concise and to the point.
Including a clear CTA (Call to Action).
Make sure your email looks decent and comfortable on your mobile phone and computer.
In addition, you can preview your email in advance through different devices, or use software like Litmus to quickly view preview screenshots of your email on more than 90 different devices and applications.
It should be noted that since many people have set the text mode to view emails, please don't use pictures as a means to drive customers to communicate with you further.
Shopify designed a great email template for mobile phones. Its subject line and the first line of the text are large and easy to read, so that customers can clearly see the theme, content and CTA at first sight.