I. Overview of training institutions
Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" business spirit, "harmony is precious, strict self-discipline" business philosophy, serving the public and giving back to society.
Two. Training services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas.
Three. Market competition analysis of training institutions
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality, and the illiterate and semi-illiterate population is 2190,000. Among the rural employed population, illiteracy and semi-illiteracy account for 35.9%, and primary school education accounts for 37.2%. There are 4 college students per 10,000 population, with an average education period of 4 years.
Four. marketing
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Verb (abbreviation of verb) explanation of capital contribution
The company plans to register a capital of RMB 654.38+million, of which each founder will raise RMB 25,000 to ensure the management of the company by the team.
The intransitive verbs return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to adopt the mode of management's own acquisition or the mode of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Seven. Risk analysis
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Eight. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.