Supermarket management knowledge training. In daily life, supermarkets are our common stores, and supermarkets also need some management knowledge training to make supermarkets buy things in an orderly way. Next, I will take you to know more about the training of supermarket management knowledge.
Supermarket management knowledge training 1
Four treasures of supermarket management: display, service, operation and promotion
First, store display management
Commodity display is not only an art, but also a science. Commodity display communicates with customers through vision, takes the commodity itself as the main tone, and shows the characteristics of commodities to customers through the cooperation of artistic modeling display and environment, which enhances the attractiveness of commodities to customers and deepens customers' understanding of commodities.
The purpose of product display is to catch the eyes, hands and hearts of consumers, make the display vivid and enhance the atmosphere of the store (attracting attention); Standardized and unified display gives people a professional feeling (grasping the heart); Classified display, convenient for consumers to find (catch their eyes); Contrast display, convenient for consumers to experience and feel (grasping the hand and grasping the heart).
Shopping mall display requirements:
1. To display goods according to consumers' mentality, we should first consider how to attract consumers' attention, such as: key goods must be placed in the first place in shops and counters (etc.); Clear theme commodity appeal (for example, when summer comes, we should buy sandals with simulated beaches and small umbrellas); Perceptual display design (such as the comprehensive application of various shoe racks);
Besides attracting consumers' attention, consumers should also be interested in this product. At this time, the display must be well grasped: the use of colors and accessories; Focus shaping, such as using lights to focus consumers' eyes on the focus goods; Application of related products (such as leather bags and belts placed in shoe stores);
3. After consumers are interested, they will have a desire to buy. When their desire arises, a kind of mentality of "what is the quality of products" and the pursuit of "guarantee" will follow. Therefore, we should try our best to show the following factors: quality is visible (such as leather cards, etc.) ); Visibility (such as award-winning certificates or rankings issued by relevant departments, etc. ); Demonstrate advantages over similar products; It is a loss mentality for customers not to buy.
Second, the store service management
1，gfd
The neat Gfd of chain store employees is the premise of providing services to customers. No customer will refuse a neat and well-dressed employee to serve him. On the contrary, no customer will like a sloppy employee to serve himself. Employees of chain stores should maintain dignified and generous hairstyles, clean and refreshing faces, uniform and clean uniforms, etc. Make customers feel pleasing to the eye.
2. Code of Conduct
The good behavior standard of chain store employees is one of the important contents to reflect the service image of chain stores. Simply put, employees should stand, sit, walk and be polite. Customers will pay attention to the behavior of employees when buying goods. Therefore, if employees bend over, shrug their shoulders, shake their bodies, play with things, or even swear, then we believe that the served customers will feel uncomfortable and even want to leave the scene immediately.
3, hospitality etiquette
Employees of chain stores should not only have neat gfd, standardized behaviors and actions, but also have good hospitality etiquette. Gfd and code of conduct give customers a superficial feeling, while good hospitality etiquette gives customers a deeper service experience and has a more important impact on customer satisfaction.
Third, store operation management
1, information
Timely, effective and correct use of information from headquarters and stores, and communication with employees on objectives, gaps, achievements and problems, so that all employees in the store can understand, will help to achieve the overall economic indicators of the store, and reduce all kinds of rumors that are not conducive to the operation of the store through communication.
2. expenses
Various cost control is the focus of operation, especially personnel cost, which often accounts for a considerable proportion of gross profit. Other cost control: water, electricity, telephone and packaging costs are also necessary in operation, but how to adjust them effectively is a problem that must be considered more in management.
3. Evaluation
Management quality is the embodiment of benefits, but the embodiment of benefits must be implemented through assessment. But the position determines the power, and the power determines the rules and regulations and assessment regulations. In the course of business operation, everyone must be assessed by rules and regulations and assessment regulations, so as to reflect the authenticity and correctness of business results, and make rewards and punishments equal and promotions equal.
4. Inventory
Inventory is a yardstick to measure business performance. There are many hidden losses in stores that cannot be accurately calculated in daily operations. Inventory loss can be corrected timely and accurately by taking stock.
Fourth, store promotion management
With the increase of competitive shops, the narrowing of business circle and the shortening of customers' shopping time, it is necessary to introduce preferential, over-priced and special-priced goods to customers, hold interesting and entertaining activities or seasonal and holiday promotions, pay attention to the functions of products, enhance customers' desire to buy, show famous, special and excellent products that need to be used and eaten every day, pay attention to commodity prices, enhance customers' buying opportunities, and achieve the purpose of increasing sales.
Promotion is a common means of terminal sales, and the form of promotion communication in a single store can be carried out through parade, DM distribution, activity hype, membership discount, online hype and so on. Of course, single stores should pay attention to the following two aspects in promotion:
1, it is very important to promote the weight.
Different from the counter brands in shopping malls, many single stores are not well-known brands, so it is necessary to determine whether the promotion activities are attractive. Some promotional activities are aimed at promoting the overall sales in the store through the promotion of a certain product. In this case, it is necessary to do a good job in the related sales of promotional items and best-selling items, and increase the unit price of customers.
2. Create a business atmosphere.
In addition to regular customer communication, store promotion activities must also do a good job in the atmosphere of the business circle and the influence of manufacturing activities in the business circle to maximize the attraction of passengers to the store.
For example, a baby store held a three-day cash back promotion to increase its popularity. In order to create the influence of the event, in addition to distributing leaflets in the surrounding communities and business districts, on the day of the event, ten kinds of large-scale electric toys marched on the pedestrian street in the business district where the store was located, flying in the sky and running on the ground. The whole pedestrian street was attracted, and countless children dragged their parents into the store. With the promotion policy, sales will naturally increase.
When stores carry out promotional activities, they must do a good job in the dissemination and planning of promotional activities. Just like the change from "traveling by business" to "traveling by business", promotional activities should also go out and welcome them.
Supermarket management method
1, look at the location of the supermarket first.
The location of supermarket is very important, which can not only determine the size of supermarket business, but also greatly change the sales of a certain type of products. The more direct factors are: whether it is in a densely populated area, a commercial area or a residential area, whether there are many floating people, how the consumption power of the nearby population is, whether there are strong competitors in the main radiation range of the supermarket, whether there is a parking lot, how the traffic situation is near the supermarket, and so on.
2. Look at the checkout counter in the supermarket
There are as many cashiers as there are businesses in the supermarket, unless the supermarket owner has a brain problem. When a supermarket is newly opened, the checkout counter may be arranged according to a certain proportion, such as business area, passenger flow forecast and so on. In the actual operation process in the future, supermarket operators will still make adjustments according to the actual situation. When you see that a supermarket has more than 9 effective checkout counters, you can be sure that it is a class A supermarket worth investing in. But it should be noted that the number of cashiers mentioned here refers to the number of effective cashiers. If there is a supermarket that looks like a row of checkout counters, only a few are actually used. Be careful of this supermarket. Idle cashier can only explain two problems:
1) passenger flow and business decrease.
2) Unreasonable layout (indicating poor level of operators)
3. Look at the settings in the supermarket
From a statistical data, customers are more concerned about the overall setting of the supermarket.
1) The space between shelves should be spacious;
2) the goods should be easy to get;
3) the variety of goods should be rich;
4) The shopping environment should be clean and bright;
5) commodity prices should be clear;
6) There should be enough storage boxes, and the front desk service personnel should have a good attitude.
A well-run supermarket should have the above conditions.
Look at the pile of land in the supermarket
Heaping land is a special display method and an important source of supermarket operating income. In principle, supermarkets will give the best stacking location to the highest bidder, but supermarkets with business mind will still consider the following aspects:
1) Show whether the promotion can attract consumers and expand consumer groups (including customers of competitors);
2) Whether it can promote the sales growth of all categories;
3) Whether it is a well-known brand;
4) Whether it is the current season, etc.
If you see a supermarket with many seasonal and winter tonics in the main aisle in summer, you can conclude that the operation of this supermarket will not be very good. The reason is simple: short-term income is used to support the supermarket. But this short-term behavior is often the beginning of a vicious circle.
5. Look at the supermarket shelves:
In supermarkets with good operating conditions, the layout and division of shelves are all particular. Its main features generally include:
1) There are various kinds of delicious food on both sides of the main aisle in the store.
Food is the main commodity of supermarket: large circulation, fast capital turnover and high rate of return.
2) Washing products and personal and home care products are displayed at the end of the store.
The beautiful appearance of goods can increase consumers' stay time and attract consumers to walk the whole supermarket.
3) The goods displayed on the left and right shelves are related,
(Let customers buy more)
4) Fresh and frozen counters are large, with rich varieties and adequate air conditioning.
(Except clothing, fresh and frozen products are more profitable. )
If you see a supermarket with a big freezer, but few things in it, it means that the situation in this supermarket is already very bad. (Of course, except in the case of supermarket inventory. )
6. Look at the goods displayed on the shelves:
1) Whether the variety is complete: Generally speaking, a good supermarket should be the leading brand in the market.
It's hard to imagine a good supermarket without Coca-Cola or Pepsi on the beverage shelf.
2) Product date of FMCG: The production dates of most products are very close, indicating that business is good.
3) Whether the goods on display are neat: FMCG has no dust, indicating that business is good; There is no dust in durable consumer goods, which shows that the supermarket is strictly managed and well managed.
7. Requirements
Inquiry is also a very important means of information collection. But only if you ask the right person. If you try to ask the purchasing manager or manager of the supermarket, it is meaningless and stupid. Generally speaking, it is best to ask the following people:
1) Sales personnel of manufacturers and distributors-recent payments, approximate prices and credit status of various expenses in supermarkets, etc.
2) Promotional girls and tally clerks in supermarkets-passenger flow, sales of competing products and similar products, group purchase and so on.
Supermarket management knowledge training 2 supermarket health knowledge training system
1, frozen aquatic products, should be displayed in an ice tray (box), separated from other foods, and the temperature should be controlled at 0 ~ 5℃; Prohibit the use of chemical agents to keep fresh;
2, establish and improve the food hygiene management organization, equipped with trained full-time and part-time food hygiene management personnel, fully responsible for the supermarket food hygiene management.
3, establish and improve the health management system and detailed accounting system of various departments and posts, and have specific measures to ensure implementation.
4, conscientiously implement the food hygiene laws and regulations, do not purchase, do not sell, do not sell food that does not meet the requirements of food hygiene; Check the labels of each batch of food on the shelves at any time to ensure that the contents are standardized and complete; Timely clean up foods that have exceeded the shelf life; If unqualified food is found, it should be reported to the local health supervision agency immediately and measures should be taken to prevent it from flowing to consumers.
5, health examination before mount guard, health qualified, training certificate rear can mount guard. Regularly train employees on food hygiene laws and regulations and food hygiene knowledge, and keep training records for future reference;
6, regular inspection of personal hygiene, make it conform to the corresponding hygiene requirements of the food hygiene law.
7. Employees who have direct contact with imported food in bulk must wear clean work clothes, masks, gloves and hats when operating, and are not allowed to wear rings, bracelets, watches and other accessories. They are not allowed to grow long nails and dye them. Work clothes should cover the coat, and hair should not be exposed outside the hat. If their hands are injured, they should be temporarily transferred from their posts.
8. Employees shall not smoke, eat food or engage in other activities that hinder food hygiene, and shall not wear work clothes to go to the toilet or stay away from the workplace;
9. Personal clothing, medicines, cosmetics, etc. May not be stored in food processing areas and business areas.
10, supermarkets should establish food procurement and purchase management system. Procurement personnel must be trained in hygiene knowledge and have the knowledge and skills to identify the hygiene quality of various foods; According to the "Food Hygiene Law" and "Guangdong Province Food Certification Procurement Management Measures" for certification and verification;
1 1, food packaging, food utensils and containers shall conform to the corresponding hygiene management measures and hygiene standards; Reusable containers should be prevented from being polluted by toxic and harmful substances, and a special person should be responsible for cleaning and disinfection.
12, the management system of food exhibition activities should be established. The food exhibition area and the non-food exhibition area shall be separated and clearly marked, and food shall not be mixed with other commodities, and the food area shall not handle items unrelated to food;
13. Bulk cooked food, bulk grain, packaged food, vegetables and fruits, frozen food and fresh food should be arranged in different regions to prevent cross-contamination between raw cooked food and dry and wet food;
14. The product label content of the final packaged food shall meet the requirements of the General Standard for Food Labeling (GB77 18). The food label shall not be separated from the packaging container, and shall not be blurred or fall off. The production date and shelf life should be on the same package; There is a Chinese logo indicating the product name, place of origin, factory name, production date, batch number or code number, specifications, formula or main ingredients, shelf life and eating method, and it conforms to the relevant provisions of GB77 18. Product labels and instructions shall not contain exaggerated or false propaganda content;
15, bulk food must comply with the provisions of the Ministry of Health's "Hygienic Management Standard for Bulk Food": cover it with dust-proof materials, and there are signs prohibiting consumers from touching it; Designate a person to be responsible for sales and provide sorting and packaging services for consumers;
16, bulk food is marked with food name, ingredient list, producer and address, production date, shelf life, storage conditions, eating methods, etc. In an appropriate and prominent position; The label content must be consistent with the factory label of the production enterprise, and it is strictly forbidden to change the original production date and shelf life, and it is strictly forbidden to mix and sell foods with different production dates;
17, food should be stored according to the specified conditions; Foods that need to be refrigerated (the refrigeration temperature is 0℃ ~ 10℃) or frozen (the freezing temperature is below-18℃) on display and sale shall be placed under corresponding conditions, and the temperature shall be clearly displayed.