Through this period of study, I have a certain understanding of some basic knowledge of clothing sales, and at the same time I have deepened my understanding of the profession through various aspects of internship. The following is a sample set of clothing sales summary that I compiled for you, hoping to help you!

During the "_ _" long holiday this year, the commercial center of the comprehensive zone took the "_ _" long holiday and seasonal sales season as its main purpose, vigorously publicized the market, attracted more consumers, and achieved good economic and social effects. In this festival marketing, we mainly work from the following aspects:

1, beautify the market and surrounding environment, and create a good holiday atmosphere.

In order to welcome the _ _ Festival, establish a good market image, and create a comfortable shopping environment for customers, all the staff of the comprehensive area management center carried out a comprehensive cleaning of the area and its surrounding environment, and hung _ _ during the festival; Mainly from the aspects of health, service and market order management. It is required to clean up the ground, walls, hanging objects and wild advertisements before the social cleaning festival, and require operators to operate in a civilized manner according to market requirements, prohibit fighting with customers, and strive to create a good shopping environment for customers.

2. Strengthen management and pay attention to safety awareness during festivals.

In order to ensure the safety of the market during the holiday, the management center of the comprehensive management area carried out the safety self-inspection of fire hazards before the holiday, conducted a comprehensive inspection of the market electricity consumption, open flames and fire-fighting facilities, and made rectification. Operators have been trained in fire safety knowledge, so that they have mastered fire safety "_ _", "two-minute prevention method", the placement of fire extinguishing equipment and common sense of escape. And signed a "safety agreement" with the business households to clarify responsibilities and standardize management. Effectively strengthen the safety awareness of all staff to ensure the market safety during the _ _ festival.

3, various forms, using various forms of promotional activities to attract customers.

In order to create a festive atmosphere, do a good job in marketing and attract more customers to shop, major customers in the comprehensive area have launched a series of activities: _ _ store celebration, _ _ off-season promotion, _ _ shoes city buy one get one free, _ _ all goods are reduced by _ _ yuan in cash, summer clothes buy one get one free, _ _ 50% off the whole venue, and _ _ summer clothes for autumn. At the same time, handle all kinds of disputes and complaints in strict accordance with market trading regulations, carry out work in strict accordance with work procedures and facilities quality management standards, and do a good job in market management.

4, conscientiously sum up, summarize the experience and shortcomings.

During the festival, we counted the passenger flow of three clothing markets. For the problems and shortcomings existing in this festival marketing, the relevant departments were organized to make a serious summary, so as to lay a good foundation for the future holiday plan.

Summary model of clothing sales (Part II) X months have passed, and I have gained something through hard work this month. I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better in the future. Let me briefly summarize this month's work. Come to work in X men's clothing store on 1 this year. Before I entered your store, I had experience in selling women's clothes, but just because of my enthusiasm for sales, I lacked sales experience and industry knowledge in men's wear industry.

In order to quickly integrate into the sales team of X men's wear, everything started from scratch after arriving at the store. While learning the knowledge of men's wear brands, while exploring the market, I encountered difficulties and problems in sales and clothing. I often consult the store manager and other experienced colleagues to find a solution to the problem. Aiming at some difficult guests, the targeted strategies have been studied and achieved good results. Now I can gradually respond to the questions mentioned by the guests clearly and fluently, accurately grasp the needs of the guests and communicate with them well, so I have a more transparent understanding of the market. While constantly learning the knowledge of men's wear brands and accumulating experience, my ability and sales level have been greatly improved.

At the same time, there are also many shortcomings: the understanding of men's wear market sales is not deep enough, and the technical problems of X men's wear (such as texture, how to clean and iron, etc. ) are too weak to explain clearly to customers, and they can't come up with good solutions to some big problems quickly. In the process of communicating with guests, we rely too much on and trust them.

In the work plan for next month, we will focus on the following tasks:

1. Under the leadership of the store manager, unite shop friends and build a relatively stable sales team with you:

Sales talent is the most precious resource, and all sales achievements come from having a good salesperson. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.

2. Strictly abide by the sales system:

A perfect sales management system is to let salespeople exert their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. This is the premise for us to complete the turnover of170,000 next month. I firmly abide by the rules and regulations in the store.

3. Develop the habit of finding problems, summing up problems and constantly improving yourself;

The purpose of training to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own views and suggestions, so as to raise their sales ability to a new level.

4. Sales target:

My basic sales goal is to have a sales list every day. According to the sales task assigned by the store, resolutely complete the turnover task of170,000 yuan assigned by the store, fight hard at the end of the year, and break down the task into weekly tasks and daily tasks according to the specific situation; Break down the weekly and daily sales targets to each of our shopping guides and complete the sales tasks in each time period. And strive to improve sales performance on the basis of completing sales tasks.

I think the development of our X men's clothing store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.

These are my immature suggestions and opinions. Please forgive me if there is anything wrong.

Summary of Clothing Sales Model Collection (Chapter 3) X months have passed. During this X-month internship, I have gained something through hard work. I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better in the future. Let me briefly summarize this month's work.

I came to work in _ _ clothing store on the first day of X this year. Before I entered your store, I had experience in selling women's clothes, but just because of my enthusiasm for sales, I lacked sales experience and industry knowledge in men's wear industry.

In order to quickly integrate into the sales team of _ _, after arriving at the store, everything starts from scratch, while understanding the knowledge of _ _ brand, while opening up the market, I often consult the store manager and other experienced colleagues to seek solutions to problems, and study targeted strategies for some difficult guests, which has achieved good results. Now I can gradually respond to the questions mentioned by the guests clearly and fluently, accurately grasp the needs of the guests and communicate with them well, so I have a more transparent understanding of the market. While constantly understanding _ brand knowledge and accumulating experience, my ability and sales level have also been greatly improved.

At the same time, there are also many shortcomings: the understanding of men's wear market sales is not deep enough, and the technical problems of _ _ are too weak (such as texture, how to clean and iron, etc. ), and customers can't explain clearly, and they can't come up with good solutions for some big problems quickly. In the process of communicating with guests, we rely too much on and trust them.

In the work plan for next month, we will focus on the following tasks:

1, build a stable team:

Under the leadership of the store manager, unite with store friends and build a relatively stable sales team with you: sales talents are the most precious resources, and all sales achievements come from having a good sales staff. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.

2, strictly abide by the sales system:

A perfect sales management system is to let salespeople exert their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. This is the premise for us to complete the turnover of170,000 next month. I firmly abide by the rules and regulations in the store.

3. Develop the habit of finding problems, summarizing problems and constantly improving yourself;

The purpose of training to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own views and suggestions, so as to raise their sales ability to a new level.

4. Sales target:

My basic sales goal is to have a sales list every day. According to the sales task assigned by the store, we will resolutely complete the turnover task of170,000 yuan assigned by the store, and fight hard at the end of the year. According to the specific situation, we will decompose the task into weekly, daily, weekly and daily sales targets of each shopping guide to complete the sales task in each time period. And strive to improve sales performance on the basis of completing sales tasks.

I think the development of our clothing store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.

These are my immature suggestions and opinions. Please forgive me if there is anything wrong.

For me, these three months have been tense and full. I joined our company three months ago. I became a clothing salesman because of the need of work. I am a newcomer in the sales industry, and I really didn't know anything when I first entered this position. Thank my colleagues for their help and guidance, and also thank the leaders for their support, so that I can gradually adapt to the needs of this job, and then I can successfully become a full-time employee after the probation period, so I must thank everyone who has helped me! Even the company's requirements are my own requirements for progress. The following is a summary of my work during my three-month probation period:

As a clothing salesman, the company has sales requirements for us, and I am a newcomer in this industry, so I was very flustered when I first learned about this regulation, but fortunately, because we are new employees, we have plans in advance. How much do you finish in the first month, how much do you finish in the second month, and then become a regular employee in the third month. You have to pay the same sales as a regular employee. With this arrangement in advance and the help of my colleagues, I will gradually feel at ease.

After three months of work, I know that sales need not only communication skills, but also many important aspects. The three-month probation period has made me make great progress in these areas. We need a lot of self-confidence when selling, because we are facing strangers, so we must be confident before we dare to speak in sudden communication. I hesitated at first, but with the help of my colleagues, I gradually completed several orders. The success of these orders gradually gave me a sense of accomplishment and self-confidence, so I am confident now and will not be afraid to communicate because I am a stranger.

Clothing sales also need to learn a lot of clothing knowledge, many of them will try it on before buying it, but we just want to evaluate it. Sometimes I need to match it, so I need to know a lot of clothing knowledge and understand the current fashion trend, and then I can be more confident when recommending it, thus increasing the success rate of sales. When matching, we also use our knowledge to help them match and make the transaction more convenient.

Of course, I still have many shortcomings. For example, during the holiday promotion activities some time ago, I found myself lacking in promotion experience. I don't know how to find my own job in the preparation stage of the activity. I have to be arranged by others before I find my own things, so I lack the initiative of things, which is where I need to continue studying in the future.

The recent performance of Daquan (Chapter 5) has obviously declined. Although it is in the off-season of sales, the price of peers still depends on their own popularity and has a competitive advantage; Choosing the right store location in the business circle is very important for the profitability of the store. Monopoly brand stores have the most affinity among many clothing brands, and have won the recognition of modern people for their novel styles, unified portal design and pleasing shopping environment. Through this mode of operation, it not only expands the influence of the brand but also increases the sales volume. But at present, the existence of various business models has advantages in price, and some of them are sold at slightly higher wholesale prices. The situation in this area can be summarized as follows:

Basic information of Jin Feng:

The jurisdiction covers an area of 29.88 square kilometers and has a permanent population of 72,000. In _ _, it was promoted to be a super-class economic town in Fuzhou, with a total industrial output value of nearly 5.9 billion yuan and a tax payment of nearly 90 million yuan. The birthplace of grassroots industry is Fuzhou's super-class economic town. _ _ annual gross industrial output value of 5.586 billion yuan; The total agricultural output value is 6.5438+0.3265 million yuan, and the fiscal revenue is 75.23 million yuan; The per capita net income of farmers is 7500 yuan. The commerce and trade industry is developed, with more than 3,500 commercial outlets, nearly 300,000 consumers, 50,000 tourists a day and the daily sales of social consumer goods reaching 7 million yuan. There are six major items: chemical fiber, cotton spinning, weft knitting, warp knitting, weaving, dyeing and finishing. At present, the Jin Feng Park in the Airport Industrial Zone is under full construction, and the transformation of the old city and the construction of the new municipal district are being vigorously carried out. The total planned area of the old city reconstruction is 700 mu, and the first phase of 42 mu has entered the construction stage.

Business circle analysis:

The distribution of men's wear sales in the same industry is concentrated in the region, and the local consumption habits tend to be frugal due to the restrictions of old concepts and income levels; Living in the outer edge of the business circle, the existing groups are mainly women, suitable for all ages, and the consumer demand tends to be sluggish. The same clothing or other products would rather pay a lower price and get the same effect. Of course, young consumers tend to be fresh and ingenious, and our store tends to be marginal; Absorb some idle or brand-dependent customers.

Analysis of consumption characteristics and market demand;

The population aged 0- 19 and over 50 is defined as the savings population, and the population aged 20-50 is defined as the consumption population. Judging from the data of population age structure and clothing consumption of urban and rural residents published by the Bureau of Statistics, people aged 25-29 and 35-45 have the strongest demand for clothing consumption. Due to the great differences between urban and rural living environment, social security system and consumption environment, rural residents' clothing consumption is poor. Even the high-income people in rural areas have the same absolute income as the middle-income people in cities and towns, but the expenditure on clothing is obviously less than that of the middle-income people in cities and towns; The idea that "the richer people will spend more on clothes" is not in line with the actual situation. On the contrary, the clothing expenditure of residents with less income accounts for a relatively high proportion of their income, while the clothing expenditure of residents with higher income accounts for a relatively low proportion of their income, and this proportion will not shrink or expand indefinitely, which proves the general consumption attribute of clothing. For people with low income level, clothing is closer to non-necessities; For people with higher income levels, clothing is closer to necessities. The development process of textile and garment industry will generally go through the process of large-scale production of manufacturing enterprises → production moving out, manufacturing shrinking, retailers leading → retailers participating in market competition with service and quick response. Now is the second stage, and the clothing industry is about to enter the next golden decade. Then, the size of clothing market demand and the characteristics of residents' consumption also have certain reference value for establishing competitive advantage. Although the clothing market has great potential and there is still room for growth, at present, summer clothes are gradually saturated, and many businesses have adopted common price promotion activities; Cause a certain degree of influence.

Competitors and price analysis:

Cabben:cabben's popularity in this respect is higher than wolfzone's, and the relatively stable customer base is also in a relatively depressed state recently. Clothing styles are few and simple, and there is also a lack of cropped trousers with more demand, and the decoration layout is spacious and tidy; Price range: [299-399] U [399-459] has no competitive advantage in price.

Metersbonwe Bang Wei Bang Wei: Located in the bustling area of commercial street, it has a compact display and can be put in time to meet the demand of popularization. Compared with similar jeans, it has some shortcomings, which draws a blank area between similar jeans and market demand; Some discounts range from 50% to 70%, and 20% for two items. 20% off, the discount price is more attractive, the price is more affordable, and the quality is generally guaranteed, which has both brand advantages and preferential prices in the wholesale market. The price range is [49-79] U [89- 1 19].

Disadvantages:

1, there are no obvious signs around the building, and the billboards are not very clear; Advertising shows that it is difficult to repeatedly stimulate consumers' impression of the brand due to the restrictions of surrounding environmental conditions. For example, the logo of McDonald's, 100 meters away, can still be clearly seen, which plays a role in guiding and stimulating the brand.

2. The fabric thickness of jeans series is contrary to local needs and habits, which poses a severe situation for sales; There are not many styles that adapt to the product life cycle this season.

3. The salespeople have a negative attitude and lack enthusiasm, which needs to be improved.

4, lack of corresponding activities, relatively speaking, cabben is also facing the same situation; However, it already has a relatively trusted customer base.

Plan:

First, earnestly implement the post responsibilities and earnestly perform their duties.

Do everything possible to complete the regional sales task; Strive to fulfill the sales requirements; Actively and extensively collect market information and report it in time; Strictly abide by the rules and regulations; Have a high degree of professionalism and a high sense of ownership; Complete other work.

Second, clear the task and be proactive.

Actively understand the standards and requirements reached, and strive to complete ahead of time within the required time limit. On the other hand, we should actively consider and supplement. Third, strive to manage harmonious employee relations, be kind to employees, stabilize employees' emotions, and plan employees' career development in the store. Due to the shrinking regional market, fierce peer competition and falling prices, it is necessary to conduct serious research and integrate the information feedback of market conditions to stimulate sales enthusiasm. At the same time, I plan to seriously study knowledge, skills and sales practice to improve my theoretical knowledge and strive to continuously improve my comprehensive quality.