Corporate culture is becoming more and more important in modern enterprises. The development of corporate culture is mainly core values and entrep
Corporate culture is becoming more and more important in modern enterprises. The development of corporate culture is mainly core values and entrepreneurship, which is one of the core competitiveness of enterprises. Around this point, this paper talks about the importance of entrepreneurship. The following is my experience of enterprise spirit for your reference!
Enterprise spirit experience
On May 30th, the Chairman gave an 8-hour wonderful explanation and training, and refined the corporate culture accumulated in 14 years and presented it to you. This is refreshing, exciting and inspiring. I deeply feel that the establishment and promotion of the new corporate culture system will inject new blood and vitality into the development of enterprises, and the bottleneck of current enterprise development will be broken.
The whole corporate culture system embodies the people-oriented tone, full of humanistic care spirit and profound philosophy of life, which makes people feel warm, warm, respectful, proud and * * *. The mission of the enterprise has developed from the original big and empty, out of reach, to the present employee happiness, customer satisfaction and closer to the public psychology; Corporate vision changed from vague to more specific and clear: employees realize their dreams, and the core values of healthy and long life of enterprises: honesty and trustworthiness, due service, courage to take responsibility and gratitude and feedback, which not only embodies the truth of being a man, but also embodies the foothold and survival law in society; The construction of family culture: the integration of five elements: love, trust, responsibility, tolerance and harmony will cultivate every member of the big family to perfection, perfection, harmony, honor and disgrace and * * *. The enterprise tenet of selling reliable goods and being a conscientious enterprise shows the bottom line of enterprise survival and the sense of responsibility of social conscience. The enterprise spirit of honesty, pragmatism, hard work and innovation is the essence, spirit and soul of the eternal development of enterprises.
Five application concepts in the corporate culture system: human resource concept, business concept, management concept, service concept and marketing concept. It is a practical code of conduct in all aspects of an enterprise, and each part contains goals, objectives, measures and strategies. These codes of conduct are not only the spiritual orientation and external expression of enterprise values, but also the rational choice for enterprises to achieve their goals, which are clear, clear, healthy, upward and pragmatic.
It can be said that the establishment of a new corporate culture system should be an epoch-making symbol in the history of enterprise development, and its promotion will surely become the source of power, the foundation of governance, the soul of cohesion and the key to the success and sustainable development of enterprises.
After the establishment of corporate culture system, how to promote publicity and take root should be the top priority in the next step. After the experience, we should constantly infiltrate the concept of corporate culture into the hearts of every employee and into everyone's service and management work; It runs through every workflow, work standard and work assessment, and takes the concept of corporate culture as our action guide, so that all employees have the way of thinking and behavior habits reflected in corporate culture. In this way, it is easy to achieve communication and coordination within the enterprise and between departments, and truly enhance the cohesion within the enterprise. Only when employees are deeply aware that their actions meet the requirements of corporate culture and are strict with themselves everywhere can corporate culture truly play its ultimate role.
I believe that under the guidance and edification of the new corporate culture, everyone will give full play to their personal potential, explore and innovate calmly, constantly improve their own quality and accomplishment, and constantly enhance their own value and gold content. Qixin will work together to make the enterprise bigger, stronger and better! I wish everyone in Wanwan can realize their dreams in Wanwan's big family, and wish Wanwan's enterprise a healthy development and a lasting foundation!
Enterprise spirit experience
It is said that corporate culture is very important to the development of enterprises, so I have read some books about corporate culture after work recently and benefited a lot. I want to share some of my learning experiences with you.
The reason why corporate culture has been paid more and more attention by enterprises in recent years is mainly because excellent corporate culture really plays a decisive role in the development of enterprises, so corporate culture construction has also become an important link in enterprise management. So what is corporate culture, and how can we know and understand it?
There are many definitions of corporate culture, which can be said that different people have different opinions. However, the author agrees with this view: corporate culture refers to the sum of * * * common consciousness, values, professional ethics, codes of conduct and norms that are formed through work practice under certain conditions and followed by all members.
Many business owners think that corporate culture is very useful and can improve the execution and competitiveness of enterprises, so they find a planner or boss to fix some so-called corporate culture, which is actually a few slogans and slogans, telling employees that this is our corporate culture. Corporate culture is not set and planned by business leaders and planners. Enterprise culture is a unique culture with values as its core, which is formed in the process of enterprise's own development. It is an invisible force to unite people's hearts, realize employees' self-worth and enhance the competitiveness of enterprises. The main contents of corporate culture include corporate values, corporate spirit, corporate purpose, moral fashion and ethical code of conduct that employees abide by. It is a systematic management project, not a slogan or slogan, nor can anyone import it if he wants to. She must have a process of practice and understanding. A successful corporate culture is attractive to the outside and cohesive to the inside. Generally speaking, an excellent corporate culture should have the following six characteristics:
First, values that can be widely recognized by employees.
Employees' recognition of corporate culture is the real culture. In actual business management, many business owners or responsible persons have to do things that they don't agree with. For example, the author once served a food enterprise in Hebei. The boss keeps saying that decision-making is democratic and practical, and asks employees to tell the truth. But in fact, the boss was arbitrary before making democratic decisions, and democracy was just a form, which led the boss to make democratic decisions even if he didn't talk, otherwise nothing big or small could be done. Do you think the boss's idea can be recognized? The answer is yes, and finally it is recognized that all employees have learned to say one thing and do another in front of the boss.
Second, the successful practice and verification under the guidance of values.
There is a company whose values are like this: be a real person and do things seriously. But when this enterprise and its employees did it, it changed completely. Enterprises often fail to pay wages on time and honor their promises to employees, so bosses fool employees and employees cheat bosses and customers. What they do is quite different from their real life and serious work.
Third, let employees have a sense of mission and let enterprises have positive factors.
Excellent corporate culture can not only make employees have a sense of mission and responsibility, but also motivate employees to work actively and make employees look forward to the future. On the contrary, it will make employees feel negative, pessimistic and even commit suicide. Foxconn's recent spate of jumping off buildings proves this point. There are three main reasons for Foxconn employees to jump off a building: first, their personal emotional intelligence in the workplace is low; Second, the pressure of social competition is great; Third, there are problems in enterprise management, which is the most direct and main reason, that is to say, Foxconn's corporate culture construction is not in place. Some employees have negative world-weariness psychology and behavior.
Fourth, it is simple and convincing.
The core proposition of corporate culture must be concise and clear. We can look at the famous corporate culture at home and abroad and simplify a sentence or a word. For example, Haier's integrity culture is always sincere, and we have been working hard for the non-Lipu enterprising culture. These communication words are easy to understand and convincing. Having said that, the author thinks of a planning consulting company submitting a corporate culture plan to a company. Among them, this concept is refined, advanced and looks simple, but many employees don't understand what it means when testing, so the core proposition of corporate culture is not only concise and easy to understand, but also convincing employees.
Five, can make the enterprise produce unrepeatable competitiveness.
I remember that American management scientists said: at different stages of enterprise development, corporate culture reengineering is the driving force to promote enterprise progress, and corporate culture is the core competitiveness. If corporate culture is the core competitiveness of enterprises, then corporate culture construction is the key factor of corporate core competitiveness. In fact, corporate culture has gone beyond the scope of management, and it is essentially a competitive culture that cannot be copied. The competition of modern enterprises is, in the final analysis, the competition of corporate culture or brand culture. Excellent corporate culture is the most powerful competitive weapon for enterprises and cannot be copied.
Six, can make employees have deep feelings for the enterprise.
Corporate culture can not only improve employees' sense of ownership and noble sentiment, but also make employees have deep feelings for the enterprise. No matter where they go, employees are always full of nostalgia for everything in the enterprise, and there is always a sense of intimacy when they hear or see the representative figures, signs, advertisements and products of the enterprise.
Excellent corporate culture can create a good corporate environment, improve the cultural literacy and moral level of employees, form cohesion, centripetal force and binding force on internal energy, form an indispensable spiritual force and moral norms for enterprise development, and make enterprises play an active role, make enterprise resources rationally allocated, thus improving the competitiveness of enterprises. Specifically, the role of corporate culture is mainly reflected in the following five aspects:
First of all, corporate culture plays a cohesive role. Corporate culture can closely unite employees and form a strong centripetal force, so that employees can unite as one and strive to achieve their goals. In fact, the cohesion of enterprise employees is based on clear enterprise goals. The cohesion of corporate culture comes from the correct choice of the fundamental goal of the enterprise. If the enterprise's goal is in line with the interests of both the enterprise and the vast majority of employees, that is, the goal of collective and individual win-win, then the interest base generated by enterprise cohesion will be available. Otherwise, no matter which strategy is adopted, the formation of enterprise cohesion can only be an illusion.
Secondly, a good corporate culture has a gravitational effect. Excellent corporate culture is not only attractive to employees, but also to customers, suppliers, consumers, the public and other partners. Excellent corporate culture plays a great role in stabilizing and attracting talents. The same is true for partners. If the conditions are the same, no one is unwilling to work in a better enterprise. No customer is unwilling to cooperate with better enterprises. This is the gravitational effect of corporate culture.
The third corporate culture has a guiding role. Corporate culture is like an invisible baton, which makes employees consciously do things according to the requirements of the enterprise. This is the guiding role of corporate culture. Enterprise core values and enterprise spirit play an invisible guiding function, which can provide directions and methods for enterprises and employees to follow spontaneously, thus unifying the wishes and prospects of enterprises and individuals and promoting the development and growth of enterprises.
Fourth, corporate culture has an incentive effect. Excellent corporate culture has an invisible incentive and encouraging effect on employees. A good working atmosphere will naturally make employees enjoy the fun of work. If you work in a wrangling enterprise, employees will naturally not enjoy harmony and happiness, but will have negative psychology. The cultural atmosphere and value orientation formed by enterprise culture is a kind of spiritual encouragement, which can mobilize and stimulate employees' enthusiasm, initiative and creativity, induce people's potential wisdom, make employees' ability develop in an all-round way and enhance the overall execution of enterprises.
Fifth, corporate culture has a binding role. Corporate culture itself has a normative role, and corporate culture norms include moral norms, behavioral norms and primary and secondary norms. When the corporate culture rises to a certain height, this norm becomes invisible and binding. It makes employees understand what they shouldn't do and what they can't do, which is the result of the soft constraint function of corporate culture. Through these soft constraints, we can improve employees' consciousness, enthusiasm, initiative and self-discipline, make employees clear the meaning and methods of work, and thus improve their sense of responsibility and mission.
In short, the role of corporate culture is obvious, and the key lies in how to create excellent corporate culture, so that enterprises have strong competitiveness and remain invincible.