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Management Strategy of 5D Films
Fixed place operation: Fixed 5D cinema places, like most traditional cinemas at present, mainly rent shops in urban business districts and set up cinema equipment for operation. The difference is that the flat cinema is mainly composed of audience hall and projection hall, while the 3D cinema is more due to the special effects experience with the effect of 5D, so there are more sound effects and environmental system equipment.

Vehicle-mounted mobile place management: it is a new business model to solve the problem of high cost of business places and limited passenger flow in fixed places. Generally, it is divided into car-mounted 5D dynamic cinema and traction 5D dynamic cinema. Self-management in opening a shop: opening a shop in the bustling business district of large and medium-sized cities, taking the experience of collecting tickets according to people and times.

Science popularization in schools: There are no science museums in many small cities, so students can only see high-tech and cutting-edge technology products on TV, and can't experience them personally. You can cooperate with local schools to let students come to the store to experience the audio-visual shock brought by high technology in a popular science way.

Business cooperation: We can cooperate with some nearby businesses, and give a 5D movie ticket when shopping reaches a certain amount or a certain discount to the businesses.

Website group purchase: You can cooperate with the group purchase website to sell 5D movie tickets on the group purchase website, and the business will be more popular.

Mobile operation: self-made detachable mobile projection house, mobile operation, not limited by region.

On-board operation: Install the 5D cinema equipment directly on the van, without worrying about store rent, decoration and other expenses, and operate anytime and anywhere.

All kinds of main business places: city squares, downtown areas, shopping malls, pedestrian streets, supermarkets, cinemas, science and technology museums, cartoon cities, electronic game cities, parks, zoos, tourist attractions, amusement park stations, docks, factories, old cinemas to be rebuilt, etc., use five elements of strategy: products, prices, image display, promotion methods and operational guidance.

1. products: in places where young people gather, only featured products will greatly increase sales and enhance word of mouth. In this regard, 5D Cinema provides a number of policies to support franchise chains;

2. Price: Franchise chains adopt the method of uniformly setting the suggested ticket price and independently combining the operators, mainly depending on local consumption, passenger flow, business objectives and special holidays.

3. Image display: the layout inside the store, the decoration outside the store, and the external environment will all affect consumers' feelings of watching movies. Therefore, 5D cinemas adopt a unified image standard policy, set up a flagship store, and arrange the facade and image decoration according to the franchise chain's own situation. The comprehensive design of color, lighting and decorative objects is the basis of a good viewing environment. Multi-level film promotion, store-centered and frequent film replacement will greatly deepen customers' impression and give them a common freshness.

4. Promotion method: Joining chain stores is an important way to stimulate consumers. When using general advertising and commercial promotion means, it is a central task to promote the characteristics of 5D cinemas. 5D Cinema combines headquarters with franchise chain stores, and plans promotional activities according to seasons, special days, products and places, so as to be timely and powerful.

5. Operation guidance: Operation guidance covers a wide range, including store design, operation management, personnel training and so on. With the development of the national 5D cinema market, the operation guidance of franchise chain will become an important part of sales service.