First, collect accurate data.
In the information market, all kinds of data are constantly pouring out, and enterprises can easily obtain all kinds of data from the market, but not all the data are valuable. How to filter and verify the data is a problem. Using CRM, you can easily conduct electronic surveys, create questionnaires by using system templates, and send them to customers regularly and quantitatively for data detection by matching relevant customer groups. CRM can automatically store the customer's reply data into the database for relevant personnel to view or extract. Through the preset conditions, enterprises can obtain the most accurate first-hand data collected by CRM, and can complete customer data purification without time and effort.
Second, seize valuable customers.
The key to collecting data is how to use it. If there is no integrated analysis of useful information, no amount of data is valuable to enterprises. CRM can filter and analyze customer data, and identify target customers according to customer consumption behavior and identity information. Analyze the products that customers are interested in from their hobbies; Mining potential business opportunities from historical business information. Multi-dimensional analysis of potential customers and judging whether they can bring measurable value to enterprises is a key step to acquire customers.
Third, maintain customer relations in all directions.
No matter when, what industry, customer churn has always existed. The customers of an enterprise are lost at different rates, just like a huge hourglass. In order to ensure the performance, there must be a steady stream of new customers. However, if we blindly attract new customers and have no time to take care of old customers, a large number of old customers will be quickly lost from the "loophole" of poor service. In the highly competitive market, the cost of acquiring new customers remains high, and the loss of a large number of old customers is undoubtedly a huge loss for enterprises. CRM can match product information according to customer needs, provide personalized suggestions, generate detailed customer analysis reports, and help salespeople follow up customers more efficiently. The clear analysis results of customers' consumption behavior enable the company to provide customers with products or services that exceed expectations.