First, the basic concept of SEO
When you enter every industry or study a certain course, you must first know and master the basic concepts of the industry, so that you can know what others are saying and what you want to know or master. SEO thinks this is the basic condition of communication. For beginners, the concept is mastered by themselves, and others teach you how to do it, so that learning will be better.
For the SEO industry, Niu Jia SEO believes that novices need to understand and understand the following basic concepts:
On-site, off-site, search engine, Baidu spider, friendship link, website structure, keywords, core words, long tail words, server, website map, 30 1, 404, external chain, internal chain, breadcrumbs, reverse link, weight, inclusion, crawling, website path, root directory, FTP, anchor text, etc. URL static, URL pseudo static, URL hierarchy, absolute address, relative address, black hat, white hat, gray hat, domain name, space, robot, TDK, IP, DNS, front end, back end, SEM, SEO, core keywords, main keywords, description, hypertext, URL link, source file, source code, website title, title, keyword. Open source program, CMS, Baidu index, relevance, aggregation, dynamic website, static website, statistical tools, website layout, keyword layout, traffic, natural traffic, search terms, search traffic, Baidu drop-down words, Baidu related words, bidding advertisements, natural ranking, Baidu ranking, static URL, dynamic URL, quick ranking, spam link, black chain, hypertext link, static page. Conversion rate, visit duration, user experience, website diary, Alexa ranking, keyword index, demotion, K station, web crawler, site, domain, website status code.
I believe that if you master these concepts or understand them, you will have a feeling of "I know what you are talking about" when communicating with people in SEO. The following words are "let you know how to do it", so that you can understand the concept more thoroughly.
Second, the station structure optimization
The optimization direction of the structure in the station is mainly to increase the user browsing coefficient, increase the page aggregation, increase the keyword relevance and increase the depth of access.
Third, the analysis of core words.
Core word analysis mainly depends on big data analysis, integrating industry words, Baidu drop-down words, related words, search volume and competition. This is the past practice. In fact, in addition to the above reference, we need to consider the future scalability of core words for the website, that is, how many secondary core words and tertiary core words can be developed for the website in the future by optimizing several core words. . . . Wait, words that lack extensibility are not recommended as core words.
Fourth, the planning of long tail words.
Long tail words are very important to the overall traffic of the website. In the past, the planning of long tail words was mainly based on core words. In fact, this practice is very narrow and needs to be changed. In fact, all the words that can bring traffic to the website can be optimized into long tail words on the premise of relevance.
Five, website optimization data analysis
The data of website optimization is the vane of optimization thinking. Through the analysis of website optimization data, we can quickly locate the problem, and then take effective measures to improve the efficiency of website optimization ranking.
Six, the analysis of competitors
Search, after all, is only a third-party platform, a platform for you and your competitors to compete for technology. As long as everyone abides by the rules of the platform, the platform is actually very fair and just to everyone. However, because the rules of the platform are not open and transparent, whoever you master with your competitors will win, so you should always analyze the optimization methods used by your competitors.
Seven, website traffic data analysis
No matter what promotion is made, the ultimate goal is to effectively transform the business volume. Therefore, it is necessary to analyze the traffic data of the website, extract valuable information and apply it to website optimization to make the website more valuable.
Eight, friendship link exchange
Now, in addition to in-site optimization, friendship links are very important for ranking improvement. In the process of exchange, it is mainly to refer to the relevant data of the other party's website as much as possible to make it similar to or better than your own website.
Nine, website anomaly analysis
Because the rules of search engines are unpredictable, so in the process of SEO optimization of websites, violations are inevitable. In this case, websites are often degraded or downgraded, so it is necessary to conduct a comprehensive analysis of abnormal problems, find out the root causes and release solutions, which need to be summarized in the long-term operation process.
Ok, let's share it here today and continue to share it in detail next time. I believe it will be helpful for everyone to learn SEO steps, so please continue to pay attention.