Trilogy of network marketing learning system construction: 1, knowledge storage function; 2. Practical function of skills; 3. Transformation and application of training.

Four systems of network marketing operation: 1, network positioning system; 2. Marketing website system; 3. Network promotion system; 4. Network operating system

1, content

The content of network marketing course is the decisive factor that affects the effect of network marketing. The content of network marketing course should generally include network marketing positioning, marketing website construction, network promotion, operation service and network marketing management. However, different network marketing training institutions have different training course design arrangements for different network marketing institutions. For example, according to the online marketing solutions advocated by online marketing training institutions, online marketing courses include integrated online marketing courses, subversive online marketing courses and systematic online marketing courses. According to the different target groups of network marketing, the content of network marketing courses includes high-level enterprise network marketing training courses, middle-level enterprise network marketing training courses and grass-roots enterprise network marketing training courses.

2, for the crowd

Different online marketing training institutions design different courses with different characteristics for different online marketing students.

For the top managers of enterprises

A, emphasize the concept of network marketing;

B, emphasize the concept of network marketing;

C, emphasize the network marketing strategy;

D, emphasize the key points and points of network marketing;

E, online marketing inspection tools, etc.

Aiming at the middle level of enterprises

A, the course content is generally the most comprehensive;

B, there will be more practical content;

C, emphasize the management of network marketing;

Aim at the grassroots of enterprises

A, generally only pay attention to the actual operation content of a certain aspect of network marketing;

B, generally speak some basic knowledge of the website;

C, generally speaking the basic knowledge of network marketing promotion and some basic operation methods, for example, the foundation of SEO (of course, SEO workers will focus on practical operation skills and methods);

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