Zhejiang Radio and Television Group was established on 20011654381October 8. Is a comprehensive media group focusing on radio and television and related industries, and is one of the most influential provincial media in China. In 20 13, the group won the "China 500 Most Valuable Brands" for three consecutive years, ranking eighth in the national media and first in Zhejiang media. The group has more than 6,600 employees. The headquarters has 12 functional departments, namely, office (Party Committee Office), editor-in-chief office (under which there is a program purchase and sale center and a program research and development center), personnel management department, planning and finance department, science and technology management department, industrial development department, advertising management center, administration department, security department, directly affiliated Party Committee (Youth League Committee), supervision and audit room and trade union.
Zhejiang Radio and Television Group has 19 radio and television channels, and implements "overall management and internal accounting". Among them, TV channel 12 and Zhejiang Satellite TV are satellite channels. Qianjiang City, economic life, education and technology, film and television entertainment, people's livelihood and leisure, public new countryside and children's channels are terrestrial channels; The international channel is an overseas landing channel; The channels for studying abroad, digital age and Tesco are digital payment and home shopping respectively. There are 7 radio channels, namely Zhejiang Voice, Economic Channel, Music FM, People's Livelihood 996, Traffic Voice, City Voice and Tourism Voice. The Group implemented the "Five Brand Strategies" for programs, columns, activities, channels and presenters, Zhejiang Satellite TV's "China Blue" brand rose suddenly, and large-scale news actions such as "Entrepreneurial Innovation at the Grassroots Level" and "Looking for a Swimming River" were huge, and benchmark variety shows such as "The Voice of China", "Running Man" and "China Dream Show" received strong responses, making Zhejiang Satellite TV one of the "top three" provincial satellite TV stations. Innovatively holding the China TV Audience Festival has created a precedent for radio and television to hold festivals for audiences, attracting more than 20 million viewers to participate enthusiastically every year. Known as "the model of TV" and "the festival of audience", it has successfully held annual selection activities such as "Zhejiang Pride", "Fengyun Zheshang" and "Leader of New Rural Construction", which has effectively enhanced the national influence and social reputation of Zhejiang Radio and Television brand. We will jointly set up the "New Blue Network", the portal of Zhejiang Radio and Television, and set up Zhejiang Internet Radio and Television Station and mobile phone station, and strive to create a new position for public opinion propaganda and a new platform for industrial operation. The Group has established friendly cooperative relations with more than 65,438+00 foreign media organizations and opened publicity windows in Europe, America, Asia and Australia.
Zhejiang Radio and Television Group has 13 wholly-owned enterprise units, which implement "independent accounting and independent operation", mainly engaged in newspapers and magazines, audio-visual publishing, film and television production, home shopping, transmission network, equipment marketing, radio and television engineering construction, hotel property and other related industries. In recent years, the Group has focused on cultivating emerging industries such as "home shopping", "film and television production" and "new media", among which Tesco Channel has achieved leap-forward development, becoming the growth point of the Group's business income and the new bright spot of the cultural industry in our province; With Zhejiang Film and Television (Group) Co., Ltd. as the main producer, he invested in filming Assembly, Super Typhoon and If You Are the One. The TV series Wenzhou Family, 100,000 Families and China 192 1 were broadcast in a prime-time CCTV, which effectively launched the brand of "Zhejiang Film and Television". Zhejiang Radio and Television New Media Co., Ltd. was established in 85 days, and Zhejiang IPTV integrated broadcast control platform was built, which laid a solid foundation for winning the initiative of "triple play". The Group also owns eight holding and shareholding companies, including China Digital TV Co., Ltd., which are involved in the development of digital TV, mobile TV and other businesses.
The technical equipment of Zhejiang Radio and Television Group has been continuously upgraded, and it has invested more than 2 billion yuan to introduce and configure the 16 channel HDTV satellite relay vehicle and 12 satellite relay vehicle, and built 2 1 digital radio and television studios with different scales and functions. Zhejiang Satellite TV was included in the first batch of high-definition simulcast TV channels in China, and the level of digitalization and networking of radio and television was significantly improved, with technical equipment. It is planned to invest 5 billion yuan in five years to build two provincial key cultural projects, "Zhejiang Radio and Television Media Building" and "Zhejiang International Film and Television Center", with a building volume of 450,000 square meters, making it the largest investment, the highest grade and the most comprehensive modern radio and television construction project in Zhejiang Province.
Zhejiang Radio and Television Group vigorously promotes the group spirit of "unity, harmony, innovation and development" and enriches and expands the core cultural concept of "inspirational, diligent, conscientious and grateful". We will further promote the reform of the personnel system with the core of "cadres can be promoted and demoted, their salaries can be high, and personnel can enter and leave", comprehensively build a four-level training system of "grassroots, provincial, domestic and overseas", explore the establishment of a talent training mechanism of "multi-channel growth, multi-channel promotion and diversified incentives", and fully mobilize the creative enthusiasm and entrepreneurial enthusiasm of cadres and employees. Strengthen the construction of people's livelihood projects, carry out activities such as "Radio and Television Youth Going to the Grassroots", create a good atmosphere of vigorous vitality and hard work, and strive to fully realize the goal of "Quality Radio and Television, Happiness Group".