Exhibition etiquette is characterized by novel structure, rich content and wide coverage. Its content involves international business, economy and trade, culture, exhibition and other activities, and involves world knowledge, trade geography, Chinese and foreign etiquette, folk culture and other professional knowledge. "Convention and Exhibition Etiquette" not only gives a systematic and comprehensive introduction to etiquette knowledge, but also combines the actual situation of the convention and exhibition industry as far as possible, showing strong professionalism and practicality. Therefore, "Convention and Exhibition Etiquette" can be used not only as a training material for managers, marketers, receptionists and other employees in the convention and exhibition and tourism industries, but also as a reference book for professional colleges and training institutions such as convention and exhibition and tourism.

Chapter I Overview of Convention and Exhibition Etiquette

Section 1 Concept of Convention and Exhibition Etiquette

First, the concept of ceremony.

Second, the concept of etiquette

Third, the concept of convention and exhibition etiquette.

Section 2 Characteristics of Convention and Exhibition Etiquette

I. Internationality

Second, tradition.

Third, nationality.

Fourth, the times

Verb (short for verb) culture

Sixth, comprehensive

Section 3 Functions of Convention and Exhibition Etiquette

First, the communication function

Second, the coordination function.

Third, the function of constraint.

Fourth, the function of shaping image.

Section IV Basic Principles of Convention and Exhibition Etiquette Operation

I. Official specifications

Second, distinguish between objects.

Third, courtesy service.

Chapter II Etiquette of Exhibition Activities

Section 1 General Rules of Etiquette for Exhibition Activities

First, the principle of equal consultation.

Second, abide by the agreed principles.

Third, respect the principle of humanistic tradition.

Fourth, pay attention to the principle of environmental protection.

Section 2 Meeting Etiquette

I. Conference preparation and etiquette

Second, the meeting organization and etiquette

Section 3 Convention and Exhibition Etiquette

I. Types of exhibitions

Second, the organization of the exhibition

Third, attend the exhibition.

Section 4 Opening Ceremony

First of all, the opening ceremony

Second, the opening and closing ceremonies

Third, the opening ceremony etiquette

Section 5 Ceremony Ribbon-cutting Etiquette

First, the ceremony etiquette

Second, ribbon-cutting ceremony etiquette

Section 6 Awarding Ceremony

The first is the award ceremony.

Second, the ceremony etiquette

Section 7 etiquette and etiquette

First, farewell etiquette

Second, the meeting, meeting etiquette

Third, the signing ceremony etiquette

Fourth, protocol order and national flag hanging.

Section 8 Banquet Etiquette

First, the form of the banquet.

Second, the banquet procedure

Third, the etiquette of the party.

Section 9 Party Etiquette

First, party etiquette

Second, dance etiquette

Section 10 Visiting Etiquette

First, choose the right project.

Second, arrange the layout.

Third, the entourage

Fourth, reception standards

V. Photography

Sixth, logistics support.

Seven, safety first

Chapter III Religious Etiquette

Section 1 Christian etiquette

I. Overview

Second, the basic etiquette

Third, holiday customs.

Fourth, the main taboos

Section 2 Islamic Etiquette

I. Overview

Second, the basic title and etiquette

Third, holiday customs.

Fourth, the main taboos

Section 3 Buddhist etiquette

I. Overview

Second, the basic etiquette

Third, important festivals.

Fourth, the main taboos

Section 4 Taoist Etiquette

I. Overview

Second, the basic etiquette

Third, holiday customs.

Fourth, the main taboos

The fourth chapter is the general situation and etiquette of the host country and source country of the exhibition.

Section 1 Asian region

I. Japan

Second, South Korea

Third, Singapore.

Fourth, Malaysia.

Verb (abbreviation of verb) Thailand

The intransitive verb Indonesia

Seven. Saudi Arabia

Eight. The United Arab Emirates

Section 2 Europe

First of all, Britain

Second, Germany

Third, France

Four. Italy

V Belgium

The intransitive verb Switzerland

Seven. Spain

Eight. Russia

Section 3 America

First, the United States

Second, Canada.

Three. Mexico

Four. Brazil

Section IV Oceania Region

Australia

Section 5 Africa region

I. Egypt

Second, South Africa.

Three. Kenya

The fifth chapter is the general situation and etiquette of the Yangtze River Delta, Pearl River Delta, Bohai Rim, Hong Kong, Macao and Taiwan.

Section 1 Yangtze River Delta Region

I. Overview

Second, economy, trade and culture.

Third, etiquette and customs.

Fourth, the main taboos

Section II Pearl River Delta Region

I. Overview

Second, economy, trade and culture.

Third, etiquette and customs.

Fourth, the main taboos

Section 3 Bohai Rim Region

I. Overview

Second, economy, trade and culture.

Third, etiquette and customs.

Fourth, the main taboos

Section 4 Hong Kong, Macao and Taiwan regions

I. Overview

Second, economy, trade and culture.

Third, etiquette and customs.

Fourth, the main taboos

Chapter VI General situation and etiquette of some ethnic groups in China.

Section 1 Han nationality

I. Overview

Second, etiquette and customs.

Third, eating habits.

Fourth, the main taboos

Section 2 Some ethnic minorities

I. Uighurs

Second, the Hui nationality.

Third, Mongolians

Four. Zang (ZA)

Verb (abbreviation of verb) Zhuang nationality

Chapter VII Business Etiquette of Exhibition Personnel

Section 1 General Rules of Business Etiquette

First, the principles of courtesy and mutual respect.

Second, the principle of mutual benefit.

Third, pay attention to the principle of credibility

Fourth, the principle of reciprocity.

Section 2 Office Etiquette

I. Office

Second, public * * * areas

Third, the use of public office equipment

Section 3 Documentation and Communication Etiquette

First of all, telephone

Second, fax.

Three. e-mail

Four. E-commerce / electronic commerce

Five, mobile phone etiquette

Section 4 Traffic Etiquette

First, the etiquette of walking

Second, the ride etiquette

Third, the etiquette of flying.

Section 5 Visitors and Reception Etiquette

I. Business inspection

Second, business reception

Section 6 Business Negotiation Etiquette

I. Preparation for Business Negotiation

Second, the process of business negotiation

Chapter VIII Personal Etiquette of Exhibitors

Section 1 General Rules of Personal Etiquette

First, the principle of maintaining image

Second, the principle of arrogance.

Third, respect the principle of privacy.

Fourth, the principle of ladies first.

Section 2 Instrument and Etiquette

First, the appearance

Second, make up.

Third, clothing.

Fourth, accessories

Section 3 Behavior and Etiquette

First, stand.

Second, sitting posture

Third, posture

Fourth, expression

Section 4 Etiquette of Meeting and Talking

First, the title

II. Introduction

Third, shake hands.

Fourth, business cards.

Verb (abbreviation for verb) to speak

Section 5 Gift Etiquette

First of all, the criteria for giving gifts.

Second, taboo gifts

Third, the rules of giving gifts.

Fourth, the description of the recipient.

Section 6 Catering Etiquette

First of all, Chinese food

Second, western food.