I believe there must be some principals who are puzzled: Why is the number of students increasing gradually, but the profits keep falling? What exactly consumes the profits of the organization? Dye Shu Yunbian Xiao gives four reasons for this problem. Principals, please compare them one by one and be alert to internal friction.

Lack of teaching services

Principals who have run schools know that the first single user (student) will have higher customer acquisition cost, and renewal and referral are important ways to improve the profit of the organization. In order to improve the renewal and referral of colleges and universities, in addition to excellent teaching quality, teaching services should also keep up.

Now students sign up for lectures, and many institutions offer discounts under the guise of providing quality teaching services. Once the parents complete the payment, the service quality is very different from that before registration. The lack of teaching service not only reduces the renewal and referral, but also worsens the reputation of the institution, so low profit becomes inevitable.

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Launch promotion wars and price wars at will.

Promotion war and price war are common means in market competition. Reasonable and effective promotion can really keep enterprises alive, but some enterprises have turned it into daily behavior. This kind of continuous transitional promotion can only bring about an increase in sales, but when it comes to profits, it is often rare or even a loss.

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Unreasonable allocation of teaching resources in colleges and universities

Like many industries, school enrollment also has a low season. Many schools allocate a lot of teaching resources, such as teachers, classrooms and other fixed assets, in the peak enrollment season, but in the off-season, these resources will be idle, which will consume a lot of funds in the long run. Here, I suggest that you allocate resources in off-peak season in advance. In the operation of the campus, we should not only make money, but also know how to save money.

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Poor management of employees

After Liu Bang proclaimed himself emperor, he asked his ministers at a banquet why he could win the world. After drinking, Liu Bang truthfully replied: I am not as good as Sean to make suggestions in the big account and win the battle thousands of miles away; Pacify the country, appease the people, provide military pay, and constantly refuse to transport grain. I am not as good as Xiao He; Unite many soldiers and we will win the battle and occupy it. I am not as good as Han Xin. These three people are all heroes, and I can use them, which is why I win the world. It can be seen that effective management is very important in enterprises.

Due to poor management, some employees have developed the habit of muddling along and wrangling with each other. Sales staff don't go to business, service staff don't want to answer customers' questions, teachers can't attend good classes ... the profits of enterprises are naturally eaten by such perfunctory things.