Enrollment target automobile marketing personnel
Term cycle
tuition
Those who can take the examination certificate to participate in the training and pass the examination will be awarded the vocational qualification certificate by China Automobile Industry Association; After strict examination by the China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security, students who have obtained the automobile salesman certificate issued by China Automobile Industry Association may apply for the post certificate of "Marketing Manager (Automobile Industry)" or "Assistant Marketing Manager (Automobile Industry)" issued by the China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security.
Course content: China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security and China Automobile Industry Association have the same authoritative certification. You can get two certificates of authority by passing one exam, which will lay a solid foundation for your career, practical sales strategy and strategic thinking mode, and make both enterprises and individuals win.
I. Training
Automobile salesman (professional qualification level 2)
Automobile Assistant Salesman (professional qualification level 3)
Two. Training content: (see annex)
Third, organize the implementation:
Director: China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security.
China Automobile Industry Association
Technical support unit: Beijing Huizhiqiao Consulting Co., Ltd.
Four. Professional certification:
Those who pass the training and examination will be awarded the professional qualification certificate by China Automobile Industry Association; After strict examination by China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security, students who have obtained the certificate of automobile salesman issued by China Automobile Industry Association can equally apply for the post certificate of "Marketing Manager (Automobile Industry)" or "Marketing Manager Assistant (Automobile Industry)" issued by China Employment Training Technical Guidance Center of the Ministry of Labor and Social Security, and the fee of this certificate has been included in the examination fee.
Verb (abbreviation for verb) The cost of Beijing:
Automobile salesman (professional qualification level 2)
Marketing training fee: 1900 yuan/person,
Thesis defense fee: 350 yuan/person,
Examination fee: 550 yuan/person,
Total cost: 2800 yuan/person
Automobile Assistant Salesman (professional qualification level 3)
Marketing training fee: 1200 yuan/person,
Examination fee: 450 yuan/person,
Total cost: 1650 yuan/person.
Sixth, the applicable object
Personnel engaged in or preparing to engage in automobile marketing.
Seven, reporting conditions:
Automobile assistant salesman (who meets one of the following conditions)
(1) Having been engaged in this occupation for 2 years, having reached the required standard hours after formal training at this occupation level, and having obtained a certificate of completion of training;
(2) College or undergraduate students with related majors have reached the required standard hours after formal training in this vocational level and obtained the training certificate;
(3) Students majoring in technical secondary schools and technical schools have reached the required standard class hours after formal training at this vocational level, and have obtained the training certificate;
(4) Having obtained the professional qualification certificate of salesman (primary) issued by the Ministry of Labor and Social Security;
Car salesman (one of the following conditions)
(a) after obtaining the primary qualification certificate of this occupation, he has worked continuously in this occupation for 2 years;
(two) after graduating from college, he has worked continuously in this occupation for 2 years, reached the standard hours stipulated in the formal training of this occupation level, and obtained the training certificate;
(three) graduated from a college and worked continuously in this occupation for 3 years; Reach the standard hours of formal training specified in this professional level, and obtain the training completion certificate;
(4) Having worked continuously in this occupation for 5 years, reaching the standard hours of formal training specified by this occupation level, and obtaining the training certificate;
(five) to obtain the professional qualification certificate of salesman (senior) issued by the Ministry of labor and social security, and to engage in this occupation for 2 years.
VIII. Training schedule:
moon
September
1 1 month
Deadline for registration
September 2 nd
165438+1October 4th
Paper submission
9 September
1 1 month 1 1 day
Weekend class
September 10, 1 17, 18.
165438+ 10 month 12, 13,19,20
Centralized class
September 19-22
165438+1October 19-22
Assessment and examination
September 25(th)
165438+1October 27
thesis defence
On the afternoon of September 25th.
165438+1the afternoon of October 27th.
Training place: Beijing
Nine, registration method:
Please email the electronic registration form and indicate the subject "Request for Registration Form".
Ten, automobile marketing paper writing requirements:
Title: Self-made (combined with the marketing characteristics of the automobile industry)
Words: 3000-5000 words
After passing the preliminary examination, please bring your ID card, academic certificate, professional title certificate, original and photocopy of personal related performance certificate, seven two-inch black and white photos and three one-inch color photos.
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Attachment:
Training contents for automobile sales personnel and assistants:
Automobile marketing personnel:
I. Overview of Automobile Marketing
Second, the automobile marketing environment
Third, the automobile market competition.
Fourthly, the analysis of buying behavior in automobile market.
V. Research and Forecast of Automobile Market
Six, automobile market segmentation and target market
Seven, automobile product strategy
Eight, the car stop frame strategy
Nine, the distribution strategy of automobile products
X. Promotion strategy of automobile products
Xi。 Service marketing of automobile products
Twelve. Automobile international marketing
Assistant car marketer:
First, automobile marketing
Second, the strategic planning and marketing management of automobile enterprises
Third, the automobile marketing environment
Fourthly, the automobile market and users' buying behavior.
V. Research and Forecast of Automobile Market
Six, looking for market opportunities and positioning
Seven, automobile product strategy
Eight, automobile price strategy
Nine, automobile distribution strategy
Ten, automobile promotion strategy
XI。 Automobile service marketing
Twelve. Automobile marketing practice
Thirteen. Overview of international automobile marketing
Fourteen Case analysis of automobile marketing
comment
Author: yesky.
Date of submission: 2005- 10-30
Contact information 0 10-82070257 Teacher Li and 82070267 Teacher Zhao.
E_mail 8848-hr@ 163.com Professional Qualification Examination of the Ministry of Labor for Automobile Marketers, Professional Qualification Examination and Certification of the Ministry of Labor for Automobile Marketers, Professional Examination and Certification of Management/Marketing/Planning, Professional Qualification Certification, Professional Qualification Management/Marketing/Planning of [County Male 0 10-67460825/lg82070267@tom.com].
Reference: /px/train