1. First, make clear the audience you want to attract, such as nurses, medical staff, medical managers or other professionals related to nursing safety.

2. Secondly, determine the positioning and brand image of the official WeChat account, consider the value proposition and characteristics you want to convey, as well as the name, logo and overall style of the official WeChat account to ensure that it can resonate with the target audience.

3. Finally, formulate content strategies to provide useful and valuable information related to nursing safety.