Real estate has always been the most concerned industry in China. What is the focus of real estate project management? Let's have a look!
1 Key points of real estate project management
The key points of real estate project management are mainly embodied in four aspects: planning, organization, coordination and control.
1 Planning and management of real estate development projects. The planning and management of real estate development projects can make the preliminary demonstration, development and construction of the project planned and orderly. It can be said that by using a dynamic planning management, the whole process of the project and all development activities are brought into the planning track, so that the project can achieve the expected overall goal in an orderly manner.
2. Organize and manage real estate development projects. This refers to the establishment of various rules and regulations suitable for the enterprise through the division of responsibilities, authorization, signing and execution of contracts, and the formation of an efficient organizational guarantee system according to relevant laws and regulations, so that the objectives of the project can be finally realized.
3. Coordinated management of real estate development projects. Its significance lies in providing a harmonious public environment for the development project and ensuring the smooth development and construction of the project. The main task of coordination management is to communicate and coordinate the relationship between the development project and the external environment, between the subsystems of the project and between different stages, departments and levels of the project. This kind of communication and coordination will be more conducive to good-neighborly public relations, absorb financing funds, find supply channels for materials and equipment, recruit excellent design and construction teams, gain market competitive advantages and promote product sales.
4. Control and management of real estate development projects. Its significance lies in controlling the quality, duration and cost of the project and obtaining the maximum comprehensive benefit. Control and management mainly include planning, decision-making, feedback and adjustment. Measures such as project decomposition, implementation and inspection of various indicators, quotas and phased objectives are taken to effectively control the project quality, construction period, capital use and cost of development projects, so as to ensure that development projects can achieve maximum economic, social and environmental benefits with minimum investment.
2. Project management of real estate development projects
The project management of real estate development projects refers to the whole process from project preparation to completion acceptance. Because the construction and installation tasks of real estate development projects are usually entrusted to construction units, the project management of development projects mainly takes contract management as a means, and uses methods such as planning, organization, coordination, control, inspection and acceptance to strictly supervise, control and manage the technical and economic activities in the construction of development projects in accordance with national standards, norms and the objectives stipulated in the contract, so as to ensure the ultimate realization of the overall objectives of development projects. Direct target management method of engineering projects in China. For a construction project, there are three directly controlled objectives, namely, investment, schedule and quality, that is, to complete the project objectives according to the planned investment, schedule and quality on the premise of ensuring safety. These three goals are the unity of opposites, and it is difficult to achieve the best at the same time. Its implementation should aim at the overall optimization of the project.
3 project cost management
No matter from the project decision-making stage, design stage, or real estate construction and completion stage, the project cost is always involved, so it is of great significance to optimize the project cost management and control the investment. In the decision-making stage, some real estate development enterprises make mistakes in decision-making, which leads to an increase in project investment and a wanton increase in the proportion of tangible and intangible investment. In bidding, some enterprises just blindly pursue the cost and ignore the problems in actual construction, which leads to a large number of visa changes in actual construction and the construction process cannot be guaranteed, thus increasing the project cost in disguise and affecting the real estate investment benefit. The construction stage of the project is the implementation stage of the whole project cost, so it is most necessary to control the cost at this stage. First of all, we must strictly control the engineering changes, because every engineering change will seriously affect the control of engineering cost. For real estate developers, it is necessary to strictly supervise the construction unit and make it strictly follow the drawings and procedures. The engineering changes proposed by the construction unit must be strictly controlled and carefully reviewed, and the contents that do not need to be changed must be resolutely rejected. For the content in the project that is really conducive to speeding up the project progress and must be changed, it should be explained in time.
Project investment management is a scientific management activity, which aims at planning, organizing, controlling and coordinating the investment in the process of project implementation, achieving the predetermined control objectives and reducing the investment cost as much as possible under the premise of meeting the contract requirements such as project quality and construction period. It mainly achieves its predetermined goals through organizational, technical, economic and management measures.
The cost management of real estate development projects can be optimized in many ways, such as through the principle of total control-that is, full staff control and whole process control. The total staff control of the project involves the work of all departments and employees in the project organization and the vital interests of each employee. Therefore, it is necessary to fully mobilize the enthusiasm of each department and employee to control and care about costs, and truly establish the concept of full staff control. It is one-sided to think that cost control is only responsible for budget, settlement and finance. Whole process control refers to the cost control in the whole process of project establishment, development and construction. We can also adopt the principle of target control and dynamic control-target management is the basic technology and method of management activities. In the process of implementing management by objectives, the setting of cost objectives should be practical, the more specific the better, and it should be implemented in departments and even individuals, so that rewards and punishments are clear; The principle of dynamic control Because cost control is a management activity in a changing environment, we must adhere to the principle of dynamic control. The so-called dynamic control is to collect the actual value of the cost, compare it with the target value and check whether there is any deviation. If there is no deviation, continue to look for effective methods to achieve investment control objectives. Construction projects mainly do a good job in two aspects: first, control the positioning of the project and the selection of materials in the decision-making stage and the design stage, promote the use of various new technologies, new processes and new materials, and reduce material consumption. The second is the process control of material price, which is mainly to strictly examine the qualification of the construction unit in the bidding process, and select the construction unit with relatively strong strength by using the scientific bid evaluation scheme. On the premise of quality and quantity, it is required to select the best materials and organize transportation reasonably. Then it is necessary to consider the time value of funds, reasonably determine the contract period and complete the project as soon as possible. In a word, investment forecast sets goals for investment and investment control is targeted. Without investment control, investment forecasting will lose its significance and investment management will be out of the question. The two complement each other. Therefore, these tasks should be carried out in a down-to-earth and effective manner.
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