1. Is the evolution of business operation mode mainly based on "business operation" mode or "business operation" mode? Or both? You might say that it is easier to do business. With this deal, you can easily get benefits without going out. In fact, this kind of business activities have to pay a lot. You have to have your target market, you have to promote it, and you have to let others find you. Generally speaking, the limitations are relatively large, and waiting for sales is often easy to get into trouble. A positive sales concept requires you to adjust your strategy in time according to changes in the market. To develop industries, the first priority is to go abroad and do a good job in Hong Kong. However, in the process of promoting business construction, it is still necessary to take into account the cultivation of sitting businessmen. When we are constantly looking for markets and customers outside, we should cherish every customer who comes to the front desk. If such customers are well received, it will effectively promote the construction of our merchants. Then, in the current market environment, how to run business with new thinking? Faced with the intensification of market competition, various industries have changed their business methods, paid attention to improving the importance of merchant construction, and raised the construction of marketing system to a strategic height. However, in the process of construction, we found more and more shortcomings of the original business model, such as the weak marketing awareness and service awareness of the receptionist. Sometimes managers and marketers go out to market successful business, but they are ignored by the receptionist or other service personnel, and they don't smile at customers, have no polite titles, or even care too much. At present, in many places, business service marketing and business marketing have not yet formed an effective interaction mechanism, and business marketing and local service marketing are simply separated. Some internal service management work only focuses on the implementation of several basic systems, failing to keep up with the pace of upstream business construction. To solve these problems, it is necessary to break through the inherent thinking while strengthening the construction of merchants, and give them due attention so that they can go hand in hand. Hongshang merchants belong to "attack", while sitting merchants tend to "defend". Just like playing football, experienced coaches always tell offensive players to pay attention to defense in attack, and defensive players should attack in defense. In the face of the market, enterprises should also have both offensive and defensive functions, establish an interactive mechanism between merchants and merchants, and straighten out the relationship between professional marketing, table service marketing and comprehensive marketing. Among them, professional marketing should mainly take professional products as the platform, focus on maintaining and developing the main commercial customers and target customers of the specialty, and play the role of a good distributor; Store marketing should take stores as a platform, provide standardized services for the public, screen and cultivate target customers among many customers, provide potential target customers, and conduct comprehensive and professional marketing; Comprehensive marketing should pay special attention to the development and maintenance of major customers and key projects across disciplines, and coordinate the relationship between disciplines. In this way, store marketing is a node that links comprehensive marketing and professional marketing. In the specific practice, professional comprehensive marketing should actively provide customers' consumption preferences and habits information for store marketing, and store service marketers should actively collect customers' opinions and suggestions and provide target customers to professional comprehensive marketing departments. Only in this way can we form an interactive mechanism on each line and jointly develop the market. From the window, the first is to give full play to the service function and provide good support for the marketing of merchants. Customers' impression of the hotel largely comes from the table service. Service work should use a variety of methods to deepen customers' goodwill towards the hotel and provide good reputation and service support for business marketing, including the construction of VIP marketing experience center, flagship store and other boutique service points. Second, give full play to the advantages of the front office's extensive contact with customers, and make the front office the main position for market research and customer information collection. Actively combine the requirements of merchants, focus on strengthening the collection of names and addresses of specific people and customers, provide a basis for marketing work, collect customer evaluations, and promote work improvement. Third, the front office service should play a role in consolidating customers and cultivating customers' sense of dependence on hotel services. For successful marketing business, when customers ask questions or have fun in the lobby, service personnel should do a good job of communication and coordination, strengthen contact with peers, correctly understand customers' needs and assist customers in service. In the new era, we should adapt to the market environment with new thinking. While vigorously advocating "going out" marketing, we should also strengthen the store service personnel's understanding of the significance and role of sitting business marketing and establish a normalized employee training mechanism. On the one hand, new business training should be 100%. When introducing new management system and new business, service personnel should provide timely and comprehensive service support; On the other hand, we should strengthen the training of service personnel's marketing skills. At the same time, we should also actively explore the formation of an incentive mechanism for business marketing, and form a performance statistics mechanism similar to business management to mobilize the enthusiasm and initiative of all employees. Sit-in: Sit-in, also known as "sit-in", refers to a businessman who opens a shop to sell goods. Song Shi? Chapter 8 of "Eating Goods": "Living in the market is called residence tax, which is 30 per thousand dollars, and so on. But there is no customization, and its name and things are suitable everywhere. " This is how businessmen pay residence tax. After the Tang and Song Dynasties, with the development of urban economy, more and more merchants engaged in business, and their functions became more and more obvious. Ming Gu Jieyuan said in Hakka Words: "Anyone who is given a salary (meter) will trade." It includes businessmen and shopkeepers. 1. Symmetry of "Shang Hong" of ASOPPOSDTOITINERANTMerchant. A businessman with a certain capital, a certain font size and a fixed address. 2. Shopkeeper, owner of retail store. Sitting in the village is to attract customers with signboards and trade names and expand the influence of the store. Signs take various forms, such as objects, models, packages, plaques, flags, etc., and are hung in conspicuous places in front of shops to attract attention. In the past, many companies were carved on boards, and some companies were written on boards made of copper, iron and aluminum. Signs and businesses are mostly decorated with neon lights, aluminum alloys, frosted glass and other materials. Commercial street is basically the concentrated embodiment of this model. Its main operating characteristics are that businessmen not only make great efforts to be marketable, high quality and low price, but also pay special attention to developing a good atmosphere in the store, welcoming customers with a smile and enthusiasm, and not being bored or complaining; Business is trustworthy and cannot be adulterated; The most important thing is to avoid short weight and second class. Shang Hong: Stupid Shang Hong, formerly known as "vendor", is characterized by using special equipment and selling to attract customers. Vendors selling daily necessities rattle drums, commonly known as "drums"; Knocking bowls and spoons selling snacks such as wonton and tofu flower; The hawking sound that is in tune with percussion music is often a hawking sound, which drags on the tune and seems to shout but not sing. "People come first" is widely read. Regardless of age, vendors are small businesses. Some people make a living by doing this all their lives, and when they are old, they put down their burdens and shut down. Since the reform and opening up, with the development of commodity economy, many street vendors have appeared in order to attract customers and facilitate them, but this is no longer the mainstream of "merchants". More is through planning, packaging, using various media and exhibitions to promote products, that is, brand strategy, first get to know the public, and then through various means of distribution and direct sales, thus expanding product influence and market share. In a broad sense, these are the methods. As far as details are concerned, there are many kinds of sales strategies. At present, a typical mode of operation is the popularization of logistics distribution. The main difference between Shang Hong and Zuo Shang is that Shang Hong has the ability to distribute. Distribution ability is gradually becoming the core competitiveness of hong merchants. Looking for a business: looking blindly. When the traditional business model can't arouse the interest of agents, the advertising investment is increasing, and the consultation telephone number is decreasing, it is also the time when the business situation of enterprises declines. At this time, there are variables, or continue to maintain this state. What we have to do is to increase investment in advertising and exhibitions, increase the cost of telemarketing, and attract agents; Either take the initiative to attack, go deep into the market through precise positioning, get close to agents, really dig deep into the market, and take the initiative to find more agents. We call it finding business opportunities. These two different business concepts have created completely different living conditions for the two types of enterprises. Companies that continue to follow the business model are still stumbling and under great pressure. Business-seeking enterprises that take the initiative to go out have not changed much in the short term, but with the improvement of their market grasp ability, they have done more detailed and effective work in product introduction, channel strategy, publicity direction, promotion policy, customer maintenance and so on, which has guaranteed the promotion of natural sales. As a result, enterprises can promote their brands in a carefully subdivided product field, channel field or market field, realize the guidance and control of a subdivided field, become a strong brand and enterprise in this subdivided field, and get considerable development. Business: blind marketing will increase the number of customers of China Merchants in a short period of time, thus greatly increasing product sales. However, in order to maintain this sales volume for a long time, it is necessary for enterprises and agents to form a strategic cooperation alliance of "you have me and I have you". Implement long-term and comprehensive cooperative operation, and finally improve the throughput of agents' products and maximize sales. This mode of operation is called business. The first task of doing business is to understand the situation of agents, not only to let agents pick up the goods for sale, but also to understand their sales network and give effective support. 1. Does the agent have the ability to realize market operation? Agents are large and small, with different strengths and different channels. Faced with so many products, does the agent have the ability to successfully enter various channels, especially the products of the investment promotion enterprises it operates? This will largely determine the share of enterprise products in the channel and the company's future sales in the channel. 2. Whether the product has been successfully sold to consumers. In the face of increasingly fierce market competition, an enterprise's products effectively reach consumers' hands and are recognized by consumers, thus stimulating their second, third or even multiple purchases, which is a powerful guarantee that ultimately determines the vitality of products. There will be no market for products that are not recognized by consumers, and there will be no market for varieties that consumers simply cannot see. 3. When will the agent purchase the goods next time? Any enterprise wants the market to last forever and inexhaustible. In this sense, the frequency and quota of agents' purchases largely determine the development of enterprises. Therefore, the time for the agent to purchase goods next time is very important for the development of the enterprise. 4. In the sales process of agents, enterprises are most needed to provide support. The needs of agents in different periods are different, and the needs of agents with different strengths are also different. This information needs to be understood and mastered by the business personnel working in the front line of the market, so as to classify according to the different situations of customers, provide different support and promote the smooth and efficient operation of the whole sales link. Merchants pay attention to the coordinated development with agents and win-win cooperation. The marketing behavior of investment promotion enterprises cannot overdraw the resources of agents. The whole process of investment promotion and marketing of enterprise products should try to meet the interests of agents, and then the profits of the enterprise itself. If neither party can meet the demand, it will be impossible to form a good cooperative relationship. 2. From sitting in a business to sitting in a new business: Before sitting in a business, people like to divide people who do business into many kinds, some called Confucian businessmen and some called profiteers. However, in most cases, businessmen give us the impression that they are diligent. However, for businessmen, people prefer to divide according to the way of doing business. For example, sitting in an enterprise is a businessman who is doing nothing and marking time; Shang Hong is a marketer and keeps pace with the times. In years of marketing, management and consulting work, I have come into contact with a large number of businessmen. Most of them have a certain position in the local business community. Through years of hard work, they now have several brands, a certain market base and customer base, and some successful experience. They rely on their own efforts and the development of manufacturers' brands to achieve certain sales performance (of course, the relationship between manufacturers is usually very close). In view of the above reasons, this part of the businessmen began to have a feeling of being on cloud nine. Just at this time, with the increasingly fierce market competition, brand manufacturers have moved from extensive management to refinement. Of course, at this time, some dealers have clearly realized that only by learning the spirit of "eagle rebirth" can they keep up with the trend of the times and become business leaders in the new era again; At this time, some dealers rely on their own development and their extraordinary relationship with manufacturers to sit at home and engage in wholesale, which we call "gnawing at old bones." Their daily profit is the wholesale price MINUS the purchase price from the factory, excluding logistics fees, loading and unloading fees, rent and other operational and management expenses, which can be said to be minimal; Some dealers have a large agency area, but few business personnel, which can't meet the needs of today's market competition, let alone various promotional activities. I think it is because they have a set of "rich experience" that they are in such an embarrassing situation. Most of them make profits through large-scale agents, and they have no keen insight into the changes in the market and have no deep understanding of the rapidly changing information. Perhaps, this kind of "sitting in business" behavior, we can also call it "nothing without clusters"! We know that in today's society, change may not be successful, but it will not be successful without change. New trader: pull the pig first, then kill the pig. So, what is a new trader? In fact, new traders is a combination of businessmen and businessmen.