Tsinghua is an institution of higher learning that Fu Rao dreamed of since he was a child. Helpless, at that time, the company was in a period of rapid development and had no time to pay. Today, three years later, as a member of Tsinghua EMBA 12-D class and the first executive of Langjiu Company to enter Tsinghua EMBA, Fu Rao came-Langjiu and Tsinghua met in the special early autumn of 20 12.
Fu Rao's road to Tsinghua is quite hard, but his steps have been steady and low-key.
Gorgeous turn in low tide. The year 2000, an ordinary year, is a memorable year on the axis of the China era. At that time, it was the third wave of "Xiahai Tide" since China's reform and opening-up. Many staff members of public institutions went into the sea one after another, or started businesses from scratch, or entered enterprises to apply for jobs. Fu Rao is one of them.
At that time, Fu Rao was a reporter with three years of media work experience in Luzhou TV Station. During this period, he went to Sichuan University and got a bachelor's degree. Before that, he worked as a primary school teacher for three years; In this year, he met the opportunity to enter Langjiu Company, and made a gorgeous turn. In 2000, I joined Langjiu Company, starting from the company publicity and public relations related to the media industry, and learning sales and management knowledge from scratch. After 12 years of hard work, Fu Rao got an excellent answer sheet: the position of general manager of sales of Langjiu Co., Ltd., with annual sales above1/kloc-0, and won the honorary title of "Sichuan Youth May 4th Medal".
Faith; believe
However, for all these brilliant "achievements", Fu Rao only downplayed: "I worked as a primary school teacher for three years, a reporter for three years, and then worked in Langjiu for 12 years. This is my 18 journey. " Regarding the "transformation" of that year, he said frankly: "At that time, people were impetuous and society was in a period of transformation. Everyone likes to explore and try. I also met an opportunity and decided to give it a try. " For countless honorary titles, he is even more modest: "nominally for me, in fact, I think it is an affirmation of our entire enterprise." "I am a typical mountaineer" "Do you consider yourself a typical Sichuanese?" "I am a typical mountain man. Chengdu is different from our mountainous area. Chengdu is a plain, and our mountain environment is much better. I am a typical big ravine person. How can I put it? This may also affect my style of doing things. I will go all out to do everything well and never give up. "
Fu Rao, who has always been cautious and rational, mentioned this topic, which is quite sentimental. His hometown, Gulin County, Luzhou City, Sichuan Province, is an old revolutionary base area and a national poverty-stricken county. Gulin County, located on the Chishui River, is also the birthplace of Langjiu. In Fu Rao's view, there are many employees in Langjiu Group who have come out of the mountains like him, including the chairman, which determines the "wolf spirit" of Langjiu team, who are not afraid of difficulties and challenges and dare to face them. Only such a team has created a sales miracle of Langjiu.
"The benevolent Leshan", Dashan has also given Langjiu Group, including Fu Rao, a sense of corporate responsibility. We have always adhered to the activity of "helping Lang to go to school", and so far we have donated hundreds of millions of yuan to help those children who are admitted to undergraduate universities but can't afford tuition fees, of which about 70 million yuan was spent in 20 12 years, and * * * has helped more than 10,000 students. Facing the great disaster, we are doing our best to contribute our strength. "It is impossible for an enterprise to develop without society, and it is impossible to be a responsible and responsible enterprise. This is what our chairman has always demanded of every employee. " Fu Rao said. "Meet Tsinghua to help Langjiu"
"I am not very showy, but I have two characteristics: first, as long as I look for something, I will stick to it and I will go all out; Second, in this process, I will have good integration ability, including integrating personal ability, surrounding resources and team strength. " Fu Rao's evaluation of himself is very pertinent. At the same time, he also clearly saw his weakness: "I think I should belong to the' practical school' and the practical school. All management and sales knowledge comes from practice, so I need systematic study and training, and the market competition environment I face is also changeable. Fu Rao began to feel weak. The idea of studying and charging in Tsinghua has a long history. Now he finally made up his mind to sharpen the knife and not miss the woodcutter!
When deciding which school to choose, Fu Rao's caution was once again reflected. He signed up for several EMBA programs, personally experienced the styles and characteristics of different business schools, and also consulted and investigated friends and insiders. Finally, his childhood dream-Tsinghua persuaded him again.
"Tsinghua is very strict and standardized, which is what attracts me most." He said, "exams and interviews give people a sense of rigor and practicality from beginning to end." Another important principle is the accumulation of Tsinghua's century-old universities, which are not single in disciplines and strong in comprehensive strength, not just business schools.
expect
"I believe that the study in the next two years will definitely bring great help to the enterprise and myself!" As the first executive of Langjiu to come to Tsinghua EMBA, Fu Rao has high hopes for Tsinghua. Brand management construction, organization management construction, human resources training and promotion are the knowledge that he thinks the company and himself urgently need. In addition to these theories of direct selling management, Fu Rao also expects teachers to analyze and judge the whole macro-economy and development trend, because he believes that micro-economy and macro-economy are inseparable.
"I hope that studying in Tsinghua will keep me from falling behind and falling behind." When he said this last sentence, Fu Rao's tone was high-spirited. Just entering the age of no doubt, he showed his heartfelt confidence and expectation.