In order to cooperate with our Spring Festival marketing activities and seize the opportunity of Suzhou Lunar New Year bank card marketing, the bank card department of the branch designed the 20xx Spring Festival bank card marketing activities. The time is from February 20th, 20xx 12 to March 20th, 20xx, lasting for 3 months, as follows:
I. Overview of activities
Based on the principle of combining point with surface, this activity was implemented by 2+ 1 scheme: 2 refers to "surface", and two major activities were implemented during the whole activity: the card issuance marketing activity of BOC Metropolitan Card "You do the card, I recharge it"; And the Bank of China Credit Card's activity of "swiping the card unlimited times and winning the prize and sending it to the computer". 1 refers to the "point", which is a local activity carried out by the branch headquarters and five county branches during the activity.
Second, the content of the activity
China Bank City Card Issuance Marketing Campaign (the whole province) Theme: "Happiness is beside you and me"
You get the card, I get the value. 20xx 65438+20xx Customers who successfully applied for BOC Metropolitan Card from February 20th to March 20th, paid the annual fee for the first year, and spent five times by swiping the card before April 30th, 20xx, China Bank Jiangsu Branch will recharge their mobile phone charges to the mobile phone number filled in their application form in mid-May, and will be exempted from the annual fee for the next year. Through the feedback from the card opening ceremony, customers' resistance to the annual fee of BOC Metropolitan Card will be dispelled, a large number of potential young customers in the market will be transformed into effective cardholders of BOC Metropolitan Card, the age structure of cardholders will be adjusted, and the brand image of young group cards will be established.
Third, the activities of publicity.
The publicity of this event is divided into multiple publicity channels according to the publicity theme, and the card department of the branch is responsible for organizing all publicity work in Suzhou. Five county branches must use their own publicity and marketing channels according to the timetable. The credit card department of each branch will subsidize the activity marketing expenses (gift expenses) of each branch according to the degree of activity promotion of each branch.
Fourth, about the activity objectives.
In the first quarter of 20xx, BOC Metropolitan Card issued 10000 cards.
Main types of banks
Banks are one of the financial institutions. Banks are divided into central banks, policy banks, commercial banks, franchised institutions, investment banks and the World Bank, with different responsibilities.
Central Bank: China People's Bank is the central bank of China.
State-owned policy banks: including The Export-Import Bank of China, China Agricultural Development Bank and China Development Bank.
State-owned commercial banks: including China Industrial and Commercial Bank, China Agricultural Bank, China Bank, China Construction Bank, China Postal Savings Bank and Bank of Communications.
Franchise: refers to the institution established by a commercial bank for a specific business field of the bank, which is different from the traditional branches.
Investment banks: including Goldman Sachs, Morgan Stanley, Citigroup, Wells Fargo, UBS Group AG, Societe Generale, etc.
World Bank: It is used to help countries overcome poverty. Various institutions play a unique role in alleviating poverty and improving living standards.