1. Theme: It is the most important part of poster design. The theme can make consumers understand the central idea and main content of the poster, and the purpose is to let consumers know what the poster promotes immediately when they see it.

2. Style: Style refers to the overall design style of the poster, some are small and fresh, and some are full of high-level sense. Therefore, different posters have different purposes of color matching.

3. Composition: In poster design, the design of poster layout is extremely important. The layout determines the overall visual effect of the poster, thus achieving different purposes.

4. Color matching: The color matching of posters is an indispensable step in poster design. The color scheme of the poster is designed with the same color system. Because the same color system gives people a gentle and comfortable feeling, the color matching should not be abrupt, and it must conform to the propaganda content of the poster.

Introduction:

The poster design is

visual communication

One of the forms of expression, through the composition of the layout, attracts people's attention at the first time and gets instant stimulation, which requires designers to combine the elements such as pictures, words, colors and spaces completely and show people publicity information in an appropriate form. The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses. Poster is a very common form of poster, which requires concise language and novel and beautiful form.

Six elements of poster design _ Six elements of poster design The six elements of poster design are theme, style, composition, color matching, background and commodity.

1, subject

Theme: Let consumers know what the central idea and main content are. The purpose is to let consumers know the content of the core expression at a glance. The theme is generally placed in the first visual center of the whole poster page, and the extraction of the theme text should be concise, efficient and straightforward.

2. Style

Style: refers to a certain feeling conveyed by the page, such as classical, lovely, small and fresh or simple and fashionable.

Step 3 write a composition

In the process of poster design, the balance of layout is extremely important, and the contrast between different objects should be handled well. For example, the size comparison of characters and fonts, the thickness comparison, and the distance comparison of models. For example, when we draw a still life, we should pay attention to: near the big and far the small, near the real and far the imaginary, near the high and far the low, 4. Color matching.

(1) Same color: Colors with the same tone but different lightness and purity are blended together, which makes the order gradually change and makes up for the monotony of the same tone in lightness and purity change. The harmonious use of blue gives people a refreshing and clean feeling.

(2) Adjacent colors: In the color ring, the closer the hue is, the more harmonious it is. Use the similar red and yellow colors in the color circle to make the picture warm.

(3) Contrasting colors: Yellow and blue are contrasting colors, and the picture is supplemented by intermediate colors, red and purple, forming the harmony of contrasting colors.

(4) Gradient: Gradient is actually an application of harmony method, and it is a phenomenon that colors change gradually according to levels.

Color gradient is like a simple mixture of two colors, which can produce many colors regularly. The gradual change between dark and bright colors will produce a sense of distance and a stereoscopic visual effect.

5. Background

The background in poster design refers to the scene that sets off the main things, such as products, copywriting and promotional information.

6. Commodities

The placement position and angle of commodities, the proportion of commodities, the proportion of commodity pictures, the integration of commodities with other elements, the clarity and bedding of commodities.

What are the three elements of a poster? Posters are composed of words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of words according to certain aesthetic forms. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, a picture contains a huge amount of information. For designers, it is necessary to include all kinds of information in one drawing or a group of drawings; about

observer

Generally speaking, we should find all kinds of information from a picture or a group of pictures.

3. In poster design, besides the picture elements, color is one of the most important design elements that endow the works with visual appeal. When people first see a poster, they first pay attention to its color matching, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

Key points of poster design

1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.