1, natural ranking advantage
First of all, the click rate of natural ranking is generally higher than that of bidding ranking. Secondly, natural ranking gives people a brand effect and is more likely to give people a sense of trust. The ranking is stable and lasting. In the long run, the cost of natural ranking optimization is much lower than that of bidding ranking. Compared with other online and offline marketing forms, it has low cost and high return on investment. Natural ranking is more trusted by search users than bidding ranking, and the number of clicks obtained is more than twice that of bidding ranking.
2. Disadvantages of natural ranking
Ranking is not automatic, and it needs search engine optimization and content promotion of website managers. Natural ranking takes time to produce results, but the speed of bidding ranking is very fast. For example, Google can get the bidding ranking in 5 minutes. Wuhan seo:
3. Advantages of bidding ranking
After recharging, you can enter the top ten of Baidu by setting keyword prices. The position can be controlled by yourself, and the number of keywords is not limited: countless keywords can be set in the background for promotion. No matter how difficult the keywords are: no matter how popular the keywords are, as long as you want to do it, you can get into the top three or even the first.
4. Disadvantages of bidding ranking
If you don't continue to pay, the ranking will disappear immediately. Key words: the bidding cost is getting higher and higher, and the long-term nursing cost is not low. Mutual bidding leads to a sharp increase in the price per click, which leads to deceptive clicks and increases the advertising budget. Bidding ranking not only determines bidding, but also relates to the number of clicks. If the bidding advertisement can't generate high click-through rate, it may be terminated. Target users have a natural habit of blocking advertisements and are more willing to click on natural sorting.
If the website wants long-term and stable development and brings long-term benefits to the enterprise, then the website should start to consider the optimized development direction at the initial stage of building the website, which is also one of the most commonly used website plans that bring traffic to the website at present.
Professional search engine optimization can enhance the image of corporate websites.
The keywords of enterprise websites can be completely optimized by search engines, or they can be very stable and have obvious effects.
Keyword value-added benefits, professional search engine optimization can expand the initial keywords to dozens or even hundreds of keywords, so the later benefits are self-evident.
Yiqibao SEO optimization