The combination of products mainly includes the entity, service, brand and packaging of products. Refers to the collection of goods and services provided by enterprises to the target market, including the utility, quality, appearance, style, brand, packaging and specifications of products, as well as services and guarantees.
The combination of pricing mainly includes basic price, discount price, payment time and loan terms. Refers to the economic returns that enterprises pursue when selling products.
Distribution combination mainly includes distribution channels, storage facilities, transportation facilities and inventory control, and represents various activities organized and implemented by enterprises to make their products enter and reach the target market, including methods, links, places, storage and transportation.
Promotion combination refers to the communication activities that enterprises use various information carriers to communicate with the target market, including advertising, personnel promotion, business promotion and public relations.
The combination of various elements involved in marketing is an important part of enterprise marketing strategy, and it is to combine the basic marketing measures that enterprises can control into a whole activity, in which every point is very important. If any link is ignored, the marketing of the enterprise will fail.