Establishing brand image, improving brand efficiency, improving the construction and organization management of teachers will directly improve the operational efficiency of enterprises and ensure the smooth realization and implementation of development goals.
1. Strengthen staff management.
First of all, professional and standardized training will be conducted after recruitment, as well as targeted training for different positions, so that new employees can have a sense of identity and lay the foundation for future work. Secondly, targeted performance appraisal is conducted for different positions. For example, set performance indicators for curriculum consultants and evaluate the promotion rate of teachers.
2. Improve the rules and regulations.
Children's English training institutions need to ensure the teaching quality and product quality, improve the teaching quality evaluation system and supervision system on the basis of existing rules and regulations, and implement peer evaluation, student evaluation teaching and parent evaluation teaching in the implementation process to enhance customers' sense of identity and indirectly promote word-of-mouth marketing.
3. Guarantee the institutional environment.
Optimizing the supporting facilities of the institution, reasonably arranging classrooms according to children's class content and age, giving children a warm and comfortable learning atmosphere and making them fall in love with the learning experience in the institution are the basis for ensuring the long-term development of the institution.
(B) to build a three-dimensional marketing system.
At present, the marketing channels of children's English training institutions are relatively simple, mostly offline direct sales. Course consultants use telemarketing and relationship marketing. Telemarketing invites customers to interview in institutions. This marketing channel is usually time-consuming, costly and inefficient, and cannot produce scale effect.
1. Carry out various online marketing.
With the continuous popularization of the current Internet mobile platform and the continuous application of Internet technology, publicity can be carried out on the official accounts of Weibo and WeChat, and news should be updated on the platform every day; In addition, marketing in search engines can also be strengthened. Parents of target children can search for news about children's English training through search engines, and they can also learn about children's English training institutions through search engines.
2. Group purchase marketing.
Using this new way of group buying, parents can experience the quality services and courses of the school at preferential prices, and the target customers can join active families through group buying, and then gradually become long-term customers.
3. offline marketing.
Offline promotion mainly adopts the way of sending leaflets to the school after school to push activities and invite interested parents and classmates to experience the audition class, which is the most conventional marketing channel for Wanhecheng institutions to move English. Before pushing, we should train the pusher in speech skills and give them some incentives to promote active English more actively.
(3) Take various promotion measures.
Effective promotion is a means to improve the profitability of the campus itself. For the marketing promotion mode of each channel, it is necessary to follow up and investigate regularly, and the marketing department should make evaluation reports regularly. If the market effect of a model is not obvious, it is necessary to stop replacing it in time. On the contrary, we should find out the most suitable marketing promotion model for our organization through research.