In the traditional marketing field, a person must go through many hardships to succeed. In the new marketing management system characterized by the development of network marketing, if a grass-roots salesman grows into a president with an annual income of 3 million yuan, he only needs to complete seven very simple steps to reach his ideal shore. The purpose of designing this professional progress is to turn enterprises into first-class international enterprises, create profit rules in the new period, and thus revolutionize traditional marketing theory.
The first step is from salesman to business leader.
Network marketing has designed an initial career promotion for every salesman, which is to help the salesman grow step by step. From the first day of entering the company, the salesman has become a member of the company's cause and family. Sales personnel can become business leaders only after completing the following procedures:
Process 1: After joining the job, the salesman will receive a unified seven-day education and training, and then he will receive a weekly training at work, usually on Saturday. The training contents include: company background introduction, product knowledge, beauty knowledge, nutrition and health knowledge, business sales skills, company system, salesman career planning, business achievement sharing, experience and lessons, etc.
Procedure 2: After receiving the training, the sales staff began to form their own teams in groups, with 5 people in each group, to carry out market business development and sales work under the management and leadership of the team leader. Different from the traditional sales model, the company's products must be completed by one-on-one communication and face-to-face communication between salesmen and customers, and completed by retail. The company's products have no agents in all parts of the country, and the purpose of trading can only be achieved through the word-of-mouth communication of the company's salesmen. This sales model saves a lot of middlemen and advertising expenses, but the company feeds back these expenses as bonuses to salesmen who work hard for the company's cause to cultivate their growth;
Procedure 3: Each salesman must complete the sales task of 8,000 yuan per month stipulated by the company, and the company will give the salesman 20% commission bonus and 500 yuan's basic salary. If the salesman fails to complete the specified sales task in the current month, the company will also give the corresponding commission bonus according to the actual sales of the salesman. The commission ratio of these bonuses is: sales 1000-2999 yuan (including 1000 yuan), commission12%; Sales of 3000-4999 yuan, commission15%; Sales of 5000-7999 yuan, commission18%; Sales of more than 8000 yuan, 20% commission; If the salesperson fails to complete the task, he will be disqualified from receiving the salary of the month. The design of this system fully embodies the fair principle of getting more for more work, aiming at rewarding the most diligent salespeople.
Procedure 4: The salesman's performance for three consecutive months has reached more than 4,000 yuan, or the total performance for three months has reached more than 1.2 million yuan. The company will recruit new employees for salesmen through newspapers, websites and other media means to help salesmen form their own teams. Salespeople can also recommend their relatives, friends, classmates or former colleagues to work in the company in their daily work. The new employees recommended by the salesman shall be managed by the salesman himself and form his own business team. After reaching the quantitative standard of 5 people, the sales staff will be promoted to the leader of the team at the same time. The number of people in each team is five. The design standard of the five-person team is scientifically designed by the company according to people's working and living abilities. This is because one person's greatest management ability and communication influence can only produce results within the scope of five people. If this standard limit is exceeded, it is difficult for the average person's ability to reach the best state.
Procedure 5: After the salesman becomes the team leader, he should shoulder the management and education of the team members. The team leader should supervise the performance of the team members, assist the team members to form the cohesion and combat effectiveness of the team, and set an example to cultivate the business skills and capabilities of the team members. The performance of team members is also the performance of the team leader himself, which will affect his monthly income and subsequent career promotion. So it is necessary to cultivate among team members? Helping others is helping yourself? Cultural concept and good team work atmosphere;
Step 6, the business team leaders aim at completing the specified sales tasks and supervise the team members to complete their respective sales tasks. The team leader must personally complete the sales of at least 65,438+0,000 yuan in the current month to be eligible for the salary of the current month. Basic wage standard 600 yuan. In addition to his own sales commission, the team leader can also receive the commission of the team's sales performance, with the commission standard of 5%, which will be paid on the salary day of the month. If the team leader fails to achieve sales of at least 1000 yuan in the current month, he will be disqualified from receiving salary in the current month. If the personal sales of the team leader fails to reach 1000 yuan for three consecutive months, the team performance commission will be disqualified. At the same time, the team leader qualification will be lost and the team will be managed by its superior supervisor.
The second step is from sales team leader to sales director.
Procedure 1: Under the careful management, training and leadership of the sales team leader, with the assistance of the company, the group's performance is thriving. At this time, the sales team leader should focus on cultivating his own salesmen and forming his own team. According to the method mentioned above, the sales team leader should train at least 5 salespeople in his own team to become the team leader.
Scheme 2: After the sales team leader trains five salesmen to become team leaders, the number of teams will increase to 3 1 (including the sales team leader). What is this? 5? Method based on multiplication principle. According to company regulations, the former sales team leader will be promoted to sales director at this time.
Procedure 3: The sales director should be responsible for his own team, actively assist the sales team leader in the team to do a good job in team sales, solve the disputes and ideological burdens of team members in time, preside over group meetings and team meetings, conduct performance competitions among groups, and strive to improve the management ability and business ability of each group leader.
Procedure 4: The sales director should actively participate in the training courses for middle and senior managers organized by the company, constantly learn management knowledge and skills, exchange work experience and experience with other team leaders, and strengthen and improve his work quality and ability.
Step five, the sales director aims at completing the specified sales tasks and supervises the team members to complete their respective sales tasks. The director must personally complete the sales of at least 65,438+0,000 yuan in the current month to be eligible for the salary of the current month. Basic wage standard 700 yuan. In addition to receiving his own sales commission, the director can also receive commission according to the sales performance of the team. The commission standard is 3%, which will be paid on the salary day of the month. If the director fails to achieve sales of at least 1000 yuan in the current month, he will be disqualified from receiving salary in the current month. If the director's personal sales do not reach 1000 yuan for four consecutive months, he will lose the qualification of team performance commission. At the same time, the director qualification will be lost, and the team will be managed by its superior manager.
The third step, from sales director to sales manager.
Procedure 1: under the careful management, training and leadership of the sales director, with the assistance of the company, the team's performance is booming. According to the process of the second step mentioned above, at this time, the sales director should focus on cultivating and assisting his own sales team leaders and helping subordinate salesmen to form their own business teams. According to the method mentioned above, the sales director should train at least five team leaders in his team to become the sales director.
In the second procedure, after the sales director trained five team leaders to become sales directors, the number of teams increased to 16 1 (including sales directors). What is this? 5? Method based on multiplication principle. According to company regulations, the former sales director will be promoted to sales manager at this time.
Procedure 3: The sales manager should be responsible for his own team, assist the sales directors in teams at all levels to do a good job in the sales of each team, solve the disputes and ideological burdens of team members in time, preside over team meetings, conduct performance competitions among teams, and strive to improve the management ability and business ability of each sales director and sales team leader.
Procedure 4: The sales manager should actively participate in the training courses for middle and senior managers organized by the company, constantly learn management knowledge and skills, exchange work experience and experience with other team leaders, and strengthen and improve his work quality and ability.
Procedure 5: The sales manager should make the team's monthly and quarterly sales plans, hold team business promotion activities, hold regular training courses for sales team leaders and salesmen, and formulate marketing strategies. All plans, strategies and activity plans should be communicated with the superior sales director in advance, and the documents should be submitted to the sales director for review and filing.
Step six, the sales manager aims to complete the specified sales tasks and supervise the team members to complete their respective sales tasks. The sales manager must personally complete the sales of at least 1000 yuan in the current month to be eligible for the salary of the current month. The basic salary standard is 1000 yuan. The sales manager can receive his own sales commission and the commission of the team's sales performance, and the commission standard is 2.5%, which will be paid on the payday of the month. If the sales manager fails to achieve the sales of at least 1000 yuan in the current month, he will be disqualified from receiving salary in that month. If the sales manager fails to reach 1000 yuan for five consecutive months, he will lose the qualification of team performance commission. At the same time, the manager qualification will be lost and the team will be managed by its superior sales director.
From Sales Manager to Sales Director
Procedure 1: Under the careful management, training and leadership of the sales manager, with the assistance of the company, the team's performance is thriving. According to the process of the second step mentioned above, at this time, the sales manager should focus on cultivating and assisting his own sales director and helping his subordinate business leaders to form and cultivate their own business teams. According to the method mentioned above, the sales manager should train at least five sales directors in his team to become sales managers.
In the second procedure, after the sales manager trained five sales directors to become managers, the number of team members increased to 805 (including sales managers). What is this? 5? Method based on multiplication principle. According to the company's regulations, the sales manager led the subordinate team to achieve a performance rate of more than 50% for three consecutive months, at which time the original sales manager will be promoted to sales director.
Procedure 3: The sales director should be responsible for his own team, assist the sales managers at all levels to do a good job in the sales of each team, solve the disputes and ideological burdens of team members in time, preside over team meetings, conduct performance competitions among teams, and strive to improve the management ability and business ability of each sales manager, sales director and sales team leader.
Procedure 4: The sales director should actively participate in the training courses for senior managers organized by the company, constantly learn management knowledge and skills, exchange work experience and experience with other team leaders, and strengthen and improve his work quality and ability.
Procedure 5: The sales director should make the monthly and quarterly sales plan of the team, hold team business promotion activities, hold regular training courses for sales directors, sales team leaders and salesmen, and formulate marketing strategies. All plans, strategies and activity plans shall be communicated with the superior general manager in advance, and the documents shall be submitted to the general manager for review and filing.
Program 6, the sales director aims at completing the specified sales tasks and supervises the team members to complete their respective sales tasks. The sales director must personally complete the sales of at least 1000 yuan in the current month to be eligible for the salary of the current month, and the salary standard is 2000 yuan. In addition to his own sales commission, the sales director can also receive the commission of the team's sales performance, and the commission standard is 1%. At the same time, the sales director will also receive the leadership award of 2000 yuan per month set by the company, which will be paid on the payday of that month. If the sales director fails to achieve his monthly sales of at least 65,438+0,000 yuan, he will be disqualified from receiving salary in that month, but he can continue to receive the leader award. If the sales director fails to reach 1000 yuan for five consecutive months, he will lose the qualification of team performance commission. At the same time, it will lose its qualification as a director and its team will be managed by its superior general manager.
Procedure 7: In order to reward the work contribution of the sales director, the company designed an annual benefit dividend scheme for the sales director, with the dividend standard of 0.65438+ 0% of the company's total performance, which was distributed in cash at the company's annual summary meeting.
From sales director to general manager
Procedure 1: According to the principle of team development and structure mentioned above, the sales director should train at least five direct selling managers in the team to become sales directors.
In the second procedure, after the sales director trained five sales managers to become directors, the number of the team increased to 4030 (including the sales director). What is this? 5? Method based on multiplication principle. According to the company's regulations, the former sales director will be promoted to general manager after the team's performance reaches the standard according to the sales task of 100% for three consecutive months.
Procedure 3: The general manager should be responsible for his own team, assist the sales directors in teams at all levels to do a good job in the sales of each team, solve the disputes and ideological burdens of team members in time, preside over team meetings, conduct performance competitions among teams, and strive to improve the management ability and business ability of each sales director, sales manager, sales director and sales team leader.
Procedure 4: The general manager should actively participate in the training courses for senior managers organized by the company, constantly learn management knowledge and skills, exchange work experience and experience with other team leaders, and strengthen and improve his work quality and ability.
Procedure 5: The general manager formulates the quarterly and annual sales plan of the team, organizes the promotion activities of the team business, regularly holds training courses for sales managers, sales directors, sales team leaders and salesmen, and formulates the marketing strategy. All plans, strategies and activity plans shall be communicated with the superior president in advance, and the documents shall be submitted to the president for review and filing.
Program 6, the general manager aims to complete the specified sales tasks and supervise the team members to complete their respective sales tasks. The general manager must personally complete the sales of at least 1000 yuan in the current month to be eligible for the salary of the current month. The basic salary standard is 3000 yuan. In addition to his own sales commission, the general manager can also receive a commission on the sales performance of the team, with a commission standard of 0.5%. At the same time, the general manager will also receive a leadership award of 4,000 yuan per month, which will be paid on the payday of that month. If the general manager fails to achieve his monthly sales of at least 65,438+0,000 yuan, he will be disqualified from receiving salary in that month, but he can continue to receive the leader award. If the general manager's personal sales do not reach 1000 yuan for five consecutive months, he will lose the qualification of team performance commission. At the same time, it will lose the qualification of general manager and its team will be managed by its superior president.
Procedure 7: In order to reward the general manager's work contribution, the company designed an annual benefit dividend scheme for the general manager, with the dividend standard of 0.3% of the company's total performance, which was distributed in cash at the company's annual summary meeting.
From general manager to president
Procedure 1: According to the above principles of team development and composition, the general manager must train at least five direct selling directors in the team to become general managers.
In the second procedure, after the general manager trained five sales directors to become general managers, the number of team members increased to 20 155 (including the general manager). What is this? 5? Method based on multiplication principle. According to the company's regulations, the former general manager will be promoted to president after the team's performance reaches the standard according to the sales task of 100% for three consecutive months.
Procedure 3: The president should be responsible for his own team, assist the general managers in teams at all levels to do well the sales work of each team, solve the disputes and ideological burdens of team members in time, preside over team meetings, carry out performance competitions among teams, and strive to improve the management ability and business ability of each general manager, sales director, sales manager, sales director and sales leader.
Procedure 4: The president should actively participate in the training courses for senior managers organized by the company, constantly learn management knowledge and skills, exchange work experience and experience with other team leaders, and strengthen and improve his work quality and ability.
Procedure 5: The President shall make quarterly and annual sales plans for the team, hold business promotion activities for the team, hold training courses for salesmen on a regular basis, and formulate marketing strategies. All plans, strategies and activity plans shall be communicated with the chairman of the superior board of directors in advance, and the documents shall be submitted to the chairman for review and filing.
Procedure 6, the president aims to complete the specified sales tasks and supervise all members of his team to complete their respective sales tasks. The president must personally complete the sales of at least 1000 yuan in the current month to be eligible for the salary of the current month, and the salary standard is 3000 yuan. In addition to his own sales commission, the president can also receive a commission on the sales performance of the team, with a commission standard of 0.2%. At the same time, the president will also receive a leadership award of 6,000 yuan per month set by the company, which will be paid on the payday of that month. If the president fails to achieve his sales of at least 1000 yuan in the current month, he will be disqualified from receiving salary in the current month, but he can continue to receive the leader award. If the president's personal sales do not reach 1000 yuan for five consecutive months, he will lose the qualification of team performance commission. At the same time, it will lose the qualification of president, and its team will be managed by the chairman of its superior board of directors.
Procedure 7: In order to reward the president's work contribution, the company designed an annual benefit dividend scheme for the president, with the dividend standard of 0.5% of the company's total performance, which was distributed in cash at the company's annual summary meeting.
There are only seven steps from salesman to company president. These seven steps are not only the seven steps of work, but also the seven steps of life. The success of your career is to do simple things repeatedly and diligently! From the initial annual income of 20,000 to the annual income of 3 million in the glorious career, this process may only take one year, or two or three years.
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