Second, location analysis: far away from the city center, in the city center, such as Dixintong, Suning, Gome and other big mobile phone stores, it is not competitive with them, while in the town, the population is small, the consumption level is relatively low, and there is not much market. Between the two, it should still be possible. Store location is very important. Generally, in places with a large floating population, the location should be selected. If you have a storefront, you can also operate it online.
Third, the supply of goods is very important (good prices can make more profits). Mainly domestic machines, with brands as by-products, domestic profits are high, and brands earn less, but they can't help but draw water. Some customers want water, but don't enter it. Some customers need to take it again, such as MOTO, NOKIA, SONY and Anycall. Take less of these machines. As soon as the store opens, some agents like Song Lian or Yin Tian will come to you. Let's talk first.
Fourth, cooperate with mobile network operators. You need to cooperate with China Mobile or China Unicom. You can sell cards, help increase the value, and get a good phone bill. You don't need to do the door decoration yourself, and you can get some subsidies from China Mobile or China Unicom every year. You can either not cooperate with them or apply for a value point.
5. Recruit employees and store managers. Shop assistants should be trained by good store managers and be professional, so that the competition can be strong. A good store manager has management ability and marketing strategy, and is not afraid to spend more money in this respect. Need to know the variety, model, performance and price of the product. Employees should be beautiful and able to talk.
Six, the establishment of accessories counters. To have professional knowledge of mobile phone appliances, you should also be proficient in the knowledge around mobile phones, such as being familiar with memory cards.
Seven, get a free download area, not many people know how to download computers. You can consider putting it next to the accessories, so that you can add one more service and attract more customers. People nowadays want to see what it is as long as it is free. The website should find more good pictures and different ringtones and provide them to customers for free.
Eight, personnel management. If you want employees to do things for themselves sincerely, you must treat employees sincerely. Don't be stingy, the penalty is less than the prize. Don't fine easily, it will discourage employees. Don't promise anything to employees easily. If you promise, you must do it. It is much better to make some rewards afterwards than to promise in advance. It is also necessary to evaluate the ability of employees. If it doesn't work, it should be replaced in time.
Nine, warehouse management. First, the receipt depends on whether the outer packaging is intact and whether the packaging has been passive. If there is any abnormality, the logistics can refuse to accept it if it does not agree. Second, the goods must be inspected one by one before they are put into storage.
Look at the machine for scratches and missing parts. Check whether the battery of each machine is turned on and off well, whether it is not turned on and whether it is blank. If possible, it's best to put down the card and try to lock it, whether you don't lock the network or you don't know the card. If there is a problem with the machine that day, you can report it to the supplier in time and return or replace it that day. If the machine is scratched and lacks accessories, the supplier will not admit its existence the next day, leading to its invisibility. For example, black screen, screen missing line, card ignorance, no network and so on. After a few days, I found that if I contacted the supplier, the other party would change the machine to 15 days, which would take 10- 15 days to become my own inventory and waste the capital flow.
X. Sales management. It is very important to develop and cultivate the ability of sales staff. You can't fool users, and you can't say dead people. When introducing a mobile phone, you should have a heart-to-heart communication with users, so that users can feel that you are honest. Sometimes, you can know from the conversation what kind of styles, colors, models and price bottom line customers like, such as what brand and model customers want to buy, clamshell and straight slide, and what price. First of all, you should know more about your mobile phone. If you don't have the model you need, you can ask the customer to come over tomorrow and ask the supplier to make a reservation here in the warehouse. Never promise anything to your customers.
XI。 After-sale management
After-sales service is very important, which is related to whether your users will bring friends to your store to buy enough. Good after-sales service will bring good customers, provided that all your suppliers are like this. We should consider all aspects, such as whether the minor problem can be solved for you in 2-3 days, what users think of the minor problem delayed by one week or 15 days, and discuss the after-sales problem before taking the goods. /kloc-replace the machine in 0/5 days, and promise to replace it in10-15 days, and the machine must be returned for maintenance in 3-7 working days.
First check whether the serial number of the machine brought by the user is sold in our store, and then register. /kloc-when changing the machine within 0/5 days, it is necessary to check whether the machine is seriously worn and whether it can meet the conditions of changing the machine within 0/5 days.
Accessories: 3 computers (download 1, cashier 1, warehouse 1), one fax machine and several telephones.
Channels: licensed channels, accessory channels and parallel channels.
Personnel: store manager 1, sales 4, warehouse 1, accountant cashier 1, download part-time job.