Store display must let consumers quickly and truly see the actual effect of clothing collocation.

Although it is still summer, it won't be long before autumn clothes will be on the shelves in clothing stores. In view of the fact that women's clothing stores in autumn are willing to do business well, apart from attractive styles, they must also understand the color matching and window display methods of women's clothing in autumn. Relaxed and pleasant color matching can enhance the artistic beauty of clothes and trousers and make consumers feel very comfortable. So what are the collocation methods of 20 19 autumn color window display?

color display

The principle of color is suitable for side hanging or the combination of side hanging and front hanging, but poor display will lead to confusion, and the advantage depends on the liveliness of this display method.

The display method of depth design style can usually follow the following rules:

First, from left to right, from light gray to dark brown, from warm color to cool color.

Second, from left to right, it is dark brown, light gray, dark brown and light gray. It can be the same or different, but pay attention to the curve caused by the clothes.

Third, symmetrical utility: the middle is the reverse wall hanging method, and the southwest side is light gray, light medium color and dark brown.

Display method of design style of high-grade ash composition;

First, the utility of the keys: from left to right, it is white and black.

Second, the gradient effect: from left to right, it is milky white, dark gray and gray-black. On the other hand, this composition is suitable for similar colors, such as light camel, beige, freshly ground coffee, etc., giving people a consistent, harmonious and layered feeling.

Third, symmetrical utility: from the middle to the two sides, it is: four numbers with the same color system on the back, this color is light gray, the side is the same dark gray, and the side is the same gray-black.

Colors that should not be displayed together.

Emerald clothing should not be placed in light camel, beige, bright red and brown clothing; Orange clothes have problems wearing blue or cool clothes; Gray and black clothes should not be put together, but should be matched with other colors; Dark gray clothes should not be put together and should be matched with other colors; Milky white clothes should not be put together, but should be matched with other colors; Light gray clothing and clothing with too low chroma should not be put together; Khaki clothes should not be put together with emerald clothes.

Women's clothing display should pay attention to the collocation of colors, and analyze the colors first.

Color contains basic elements: color, chromaticity and purity. Colors are used to distinguish colors, looks and each other. Chromaticity is the brightness level of different tones, such as cyan, purple, green, yellow, cyan and purple, in which light yellow is the largest and blue and purple are the smallest. For the same hue, the chromaticity decreases after adding gray black, and increases after adding milky white. For example, the chromaticity of light red is higher than that of big red, and big red is higher than that of deep red. Purity refers to the gorgeous degree of color and the number of color components contained in tone, which is the pure fragmentation degree of tone. For example, if a little black or other colors are added to light yellow, the purity of light yellow will decrease and the color will become slightly gray.

Different colors give people different feelings. Bright red, orange and light yellow are warm colors, giving people a warm feeling; Deep blue, deep blue and purple blue are cool colors, giving people a feeling of loneliness or refreshing; Green, blue, purple and achromatic color are personalized colors; Among the colors, milky white is a cool color, and gray-black is a warm color.

Different colors have different brand images. If you wear gold, silvery white and milky white clothes and trousers, you will feel very advanced. On the contrary, orange, purplish red, green, yellow and light green are relatively low tones. In addition, orange, yellow and purplish red are prosperous colors. Gray, blue gray and bright gray are lonely tones.

Different colors and different shades will give people different feelings. For example, the composition of warm colors and warm colors gives people a warm feeling, the composition of cool colors and cool colors gives people a refreshing feeling, the combination of ivory and emerald gives people an objective feeling, the composition of high and similar colors gives people a faint sense of happiness, and colors such as white and pink give people a sense of youth.

Women's clothing display should pay attention to the basic colors of color matching

(1) Same color collocation: refers to the collocation of two colors with the same color and different shades, such as green with lake blue, dark green with light green, freshly ground coffee with grayish white, deep red with light red, etc. Clothes with the same color look gentle and gentle.

(2) Close color matching: refers to two close color matching, such as bright red with orange or purple, light yellow with emerald or orange. The actual effect of similar color matching is also mild.

(3) Matching of different colors: refers to the matching of two colors that are far apart, such as light yellow and blue purple, bright red and emerald green, which are more obvious.

(4) Eyebrow collocation: refers to the collocation of two relative tones, such as red and green, green and orange, black and white, etc. Matching eyebrows can produce a unique contrast, and sometimes it will get a good practical effect.

(5) Eyebrow makeup colors: red, green, blue, green and yellow. The color prepared in advance before eyebrow makeup becomes a very beautiful composition.

(6) achromatic colors and colors: The composition of achromatic colors and colors is best developed with "chroma" as the management center. Therefore, the greater the difference in chromaticity (brightness), the more obvious the experience, and the more attention can be paid to the feeling of color. Similar chromaticity and pure broken color composition can pay attention to elegant experience.

Color focus should be set in the collocation of clothing display colors.

(1) starry sky style: used in shops with colorful goods, which can display the goods in the window according to the color of the rainbow; Used for well-known young brands, with many colors and cheerful design style. By-products such as bow ties and scarves can also be used moderately.

(2) Piano key type: another name is jumping. You can display goods in the window with deep-shallow-deep-shallow spacing. You can also cross the length of the goods to form a window display. It is a well-known brand with popular products and strong ingredients.

(3) Gradual type: the products with the same color number but different shades are used to form a window display, creating a realistic effect of window display. Suitable for window display of all kinds of clothes.

In other words, there is a lot of knowledge about color matching in clothing display. Doing a good job in clothing color matching is the plastic art of clothing display. The quality of clothing display is closely related to brand marketing strategy and assistant skills of store managers. Breaking through the difficulty of clothing color matching is the welfare of clothing display. For example, display * * * and.