Time flies. In the next 20xx years, with the care and guidance of leaders at all levels of the company and the joint efforts of departmental employees, the planning department will actively carry out various tasks. On the basis of internal publicity, recruitment and other routine work, we carefully organized the construction of corporate culture and seriously promoted the project publicity, which achieved good results. The overall strength of the planning department has been fully improved in the process of performing its duties, and will continue to improve its business level, forge ahead and strive for perfection.
In order to analyze the gains and losses of the annual work of the department, sum up experience and better perform the functions of the department, the work completed this year is summarized as follows:
1. Corporate culture construction
1), group website update and recruitment.
(1) According to the company's focus events, the news updates on the websites of the Group and its subsidiaries are timely. * * * published 26 news articles in order to cater to the focus and carry out external publicity.
(2) Successfully completed the design, production and release of recruitment advertisements. The recruitment 100 issue was released this year, which laid a solid foundation for the company to publicize and attract talents.
2) Design and production of company exhibition boards and cultural publicity columns.
The exhibition boards and cultural publicity columns in the office area are the windows to show the company's current affairs and corporate style, and good publicity reflects the company's overall cultural literacy. To this end, the planning department carefully produced each publicity exhibition board to convey the company's dynamics in time. This year, * * * updated the 15 display board.
3) The production of enterprise stationery and the design and production of basic office supplies.
(1) Organize the preparations for the year-end wrap-up meeting and the Spring Festival get-together, make 2 spray-painted background boards and 3 photo decorative boards, 1 lecture board, and be responsible for the overall planning of the activities.
(2) Logo design of Hebei Standard Real Estate Agency Co., Ltd., Standard Decoration Co., Ltd. and IKEA Machinery Leasing Co., Ltd. ..
(3) Making business cards: including 8 boxes of chairman's business cards, and 28 boxes made by purchasing department, sales department and middle level; Office stationery 1250 copies; 10000 paper cups; Replace 2 banners of Dahua Real Estate Company and 5 pictures of corridor glass frame project; Recruit 3 x stations; Printed 3000 group leaflets; Autumn tour banner 1 and camera work.
(4) Make two commercial housing (residential) sales price publicity columns (with booths) for the sales department, and assist the sales department to contact and print 1500 copies of the Agreement of Intention to Book Commercial Housing in No.9 International City.
(5) For the Ministry of Supervision, there are 3 monitoring exhibition boards for Project Department No.9, Zhili Project Department and Office Corridor, 2 doorplates for the Ministry of Supervision, corridor 1 booth, office corridor 1 stainless steel frame.
(6) Design and installation of image wall of real estate company.
4) Group real estate company's "sixty days" publicity and mobilization work.
The planning department produced 1 countdown board, 9 banners, 5 safety posters, more than 70 desk cards and 3 publicity display boards for this event. Cheer up and inject energy into large-scale activities.
5) Conduct market research on real estate projects in the city. Search and collect the latest information such as design style, advertising theme, delivery strategy and marketing skills of real estate advertisements.
Planning work, we should always understand the market environment, with a high attitude and high standards, gather strength to promote all kinds of marketing and promotion work of enterprises. Market research and information collection have become the daily work of the planning department.
2. Corporate image publicity strategy
1) Back cover of 20xx Baoding Yearbook, 16K full-color centerfold, writing content and layout design.
2) The propaganda work of winning various awards at the xx real estate summit, and the design work of publishing Business Times.
The publicity of corporate honor is conducive to the establishment of corporate visibility and reputation. The planning department uses the website of the Group to vigorously promote the enterprise glory. Contact the organizer, write a typesetting manuscript, and publish it in newspapers and periodicals with the theme of "Liu Xuesong: Advocate of Quality Life" and "Project Style" successively.
3. Company project planning and promotion
20xx Electric Valley Jinjiang Housing Exhibition xx publicity preparation.
Participating in the exhibition is a way to promote development projects and show the strength of enterprises. Making full use of the exhibition communication platform is one of the important tasks of the planning department.
(1) In April, organize a visit to Beijing Spring Housing Exhibition to learn about the market dynamics and collect real estate information.
(2) In September, seize the opportunity to participate in the exhibition, actively contact the organizers of the Electric Valley Housing Exhibition, make 4 publicity pictures, 4 car stickers and 2 outdoor advertisements, and lease the advertising space at the entrance of the exhibition for large-scale outdoor print publicity. Effectively gathered popularity for the project, created a good sales atmosphere, and promoted sales transactions.
2) Promotion of No.9 Apartment and No.9 Project of International City.
(1) In order to make effective use of publicity resources, 22 enclosures of Apartment No.9 were replaced with various themes this year:
Promotion theme "xx Real Estate Summit Award-winning" * * * Replace 4 pieces; Replace 8 pieces with the theme of "Shunping Zhili Mansion Project"; 1 plot with the theme of promoting "No.9 International City Project"; With the theme of "Zhengzheng International Financial Center Project", * * * updated 9 pieces.
(2) No.9 International City Project
There are six top banners in Block C and Block D of No.9 International City, and the short message advertisements are written and put in.
Propaganda and mobilization work of "project progress" and quality and safety month, photos of construction site. Video collection, editing, updating, and publicizing the construction progress in the real estate post bar. There are 1 stainless steel warning posts and 9 construction safety banners.
3) Enclosure design and installation of light boxes and spotlights in Zhengyi International Financial Center.
Outdoor advertising is an important means to promote corporate image and project positioning. After a long period of preparation, the planning department condensed the advertising language, designed and produced excellent enclosure pictures, inspected advertisers with the purchasing department, implemented installation and production, confirmed that the materials were in place, closely followed the installation process, and supervised the workers' on-site construction. The whole project was completed in 65438+February 10. It laid a solid foundation for the establishment of the company's brand image and project promotion.
Iv) Making various promotional materials for IKEA properties.
(1) The advertisement picture of elevator in apartment 9 was replaced, and 42 pictures were designed, manufactured and installed. Replace the elevator room 1 acrylic box in apartment 9.
(2) Make a "Xinfeng Market Pass" for IKEA property, and compress 50 sets of seals.
(3) The poster screen of Apartment No.9 of IKEA Property was updated by 6 pieces, the responsibilities of IKEA Property Department were 7 pieces, and the background board of IKEA Property and Owners Association was 1 piece. There are about 68 IKEA hotel logos.
4.20xx annual planning department problems
Looking back on the past year, it was a busy year for the planning department, and it was precisely because of this little busyness that the success of the department's business level rose in 20xx. Summarizing the work of one year, there are still some shortcomings in the planning department, such as: our planning department has not done a good job in corporate culture construction propaganda, cultural connotation and spiritual concept, and has not effectively refined, publicized and promoted the cultural connotation according to the company's requirements. Therefore, the planning department will intensify efforts to create and publicize the corporate culture atmosphere and promote the healthy development of the company; Communication with departments is not deep enough, and the speed of completing tasks needs to be improved; The ability to participate in the whole case planning needs to be cultivated. In the future work, we still need to pay attention to and constantly improve.
5.20xx Planning Department Work Outlook
In 20xx, in terms of team building, the Planning Department paid attention to the collaboration ability of the whole department and fully tapped the potential of employees. Actively organize professional knowledge training of real estate planning, so that department members can quickly improve their work ability while absorbing more knowledge and experience, and create excellent work performance in a harmonious and pleasant working environment.
The next 20xx year will be a year full of opportunities and challenges for the planning department. Facing a batch of projects to be launched soon, the task of planning and promotion is heavy and arduous, which requires the planning team to keep forging ahead with the spirit of innovation, strive to improve every activity, article and design they do, and create a better environment for enterprise promotion and project sales.
2. The company plans personal work summary model essay
In a blink of an eye, this semester has ended, and I have been working in the planning department of cultural associations for half a year. During the six months in the planning department, I feel that I have learned the most and felt the deepest not how to learn some planning books and how to plan an activity, but how to work and how to do it. I summed up a few points:
1. Attitude
Whatever you do, you have an attitude. Everything depends on an attitude, whether we have a correct attitude and put things in the right place.
2. Team.
We are all familiar with the word team, but I think its connotation is not as simple as it seems. Because in any organization, the power of the individual is so insignificant. If a team wants to show its combat effectiveness, every team member must have a good sense of team. The reason why a team is strong is that every team member must consider other members while doing his own work, and everyone can work together in Qi Xin to achieve the goal.
3. Be a man.
One should not only learn to do things, but also learn to be a man. In my opinion, whether a person can succeed or not, the most important thing is not how strong his ability is, but whether he has learned to be a man.
This semester, the Literary Club held an essay contest, and I learned a lot in the process of writing the activity flow. I feel like a director when I write a planning book. Everything is going according to my idea, but the responsibility is heavier and everything should be considered more comprehensively, which also makes me more mature!
During my year in the Planning Department of the Council of Social Service, I was very lucky because I grew up. In addition, I think there should be more exchanges between various departments of our club, which can also familiarize everyone with the main work of each department and is also conducive to the organization and development of activities. Because I don't think all departments exist independently, but there should be an interconnected link to make the community develop better. At the same time, we can strengthen contacts and exchanges with other associations and hold some large-scale activities together to expand the influence of associations in schools.
Finally, I think we should expand publicity to the community and attract more outstanding students to join the HKCSS family. Let our social interaction get better and better.
3. The company plans personal work summary model essay
XX years are coming to an end. In the past year, under the careful care and guidance of the boss and leading colleagues, we have made some achievements in our work through our unremitting efforts, but there are also many shortcomings in our busy work.
1. Looking back on the past year, the work is summarized as follows:
(1) Manage and maintain Fujun door industry website and all corporate culture, vi and brand publicity and design materials.
(2) Complete the design and supervise the production of advertisements, X-frames, picture books and brand promotional products used in Guangzhou Expo 7.8, and assist in arranging the live video and shooting of the 7.8 party to ensure the smooth holding of activities during the Expo.
(3) Complete the scheme, design and production of the new Emgrand Investment Promotion Manual in 3)XX.
(4) Provide the design scheme of the franchised dealer's storefront, design the floor plan according to the image style and the customer's intention, including the floor plan, construction drawing, elevation plan, image floor plan (signboard, image wall), and make a 3d stereoscopic map when necessary.
(5) Through telephone and qq communication and coordination, solve the problems of customers in the construction process, and reasonably and effectively solve the materials provided for franchisees to open stores.
(6) Cooperate with the typesetting and design of all materials and leaflets provided by the company for holiday promotion activities.
(7) From mid-June 65438+ 10 to mid-October165438+10, assist the glass department in carving, and cultivate the carving and painting skills of new people (A Sheng).
(8) From June to February, 5438, he began to assist Jin Fu door industry master planner (Duan Guanhong) in charge of the company's preliminary design and brand promotion, such as: enterprise identification system (VI), style and style tracking production of album, design determination of brand logo and style tone, drawing of brand spokesperson, etc.
2. The problems existing in this year's work are as follows:
(1)65438+ 10 promotion leaflet negligence 1. After receiving the boss's instruction, I communicated with Mr. Li for the first time to understand the promotion object and theme, and then I carefully analyzed and thought about it myself, and consulted relevant materials and templates. In this process, I feel that I lack experience and knowledge, and I am not good at auditing after designing leaflets, which leads to problems such as missing items and missing items.
(2) store design's achievements and layout are not considered comprehensively. I think the reason for the lack is insufficient communication with dealers. In terms of communication, this is also my lack of work. In view of this situation, I want to constantly enrich my experience, expand my knowledge, and strictly handle my responsibilities and obligations for my work, so that every drawing and leaflet can be communicated more, reviewed more, without missing items, without making mistakes or making fewer mistakes. Adhere to the principles of practicality, effectiveness, service and economy, and ensure that every work assigned by superiors can be properly handled.
3. Looking forward to XX's work plan
XX is a new year and a year of self-challenge. In the new year, I plan to complete the following tasks:
(1)1~ From March, the design and planning helped to complete the printing of Jin Fu Atlas and various promotional materials used for business trips, such as factory clothes and labels, business cards, color cards, small atlases, CDs, etc.
(2) advertising materials used in Jin Fu will be completed in February and April, such as environmental protection bags, paper cups, price tags, anti-counterfeiting labels, product packaging paper bags, price tags, umbrellas and other promotional materials.
(3) From May to June, we began to prepare promotional materials for the 7.8 Building Materials Expo and Party of New Emgrand and Jin Fu Door Industry.
(4) From July to August, fully assist senior leaders to do a good job in the Guangzhou World Expo in the new year.
(5) From August to June, 65438+February, fully track the newly opened franchise stores signed back by the business manager for service and design. And 10. 1 promotional activities.
(6) For the construction, layout and communication solutions of each newly opened or upgraded specialty store in XX, a tracking and inspection information table was made to ensure more communication, more auditing, less mistakes or no mistakes.