1, brand strength
Choosing the right brand is the key factor to gain share in the hair care market, and brand support and service for franchisees are the key to gain a foothold in the hair care market. Mature store opening mode, whole store output, talent output and product technology output are the most needed support for joining a new store. At the same time, cooperate with mature marketing to ensure the opening flow of new stores. Shihe Hair Care Center has a complete and mature system in terms of product output, marketing and whole store output. One store and four stores mode support, quick profit, one-stop talent training and output, and new media accurately expand customer drainage. Let franchisees have more confidence in the Nuggets market.
2, investment methods and processes
The way of investment is mainly the way of brand joining, whether it is direct selling+agent or direct selling+joining. At present, most brands in the hair care industry are directly affiliated. Novice investors try to contact the brand headquarters to consult and join, so as to reduce private trading behavior. As a novice investor, we must pay attention to the brand's investment methods. Shihe Hair Care Club joined from project consultation → store opening evaluation → signing agreement → systematic training → opening support → formal opening → subsequent operation → business tracking. First of all, make a comprehensive store opening schedule for franchisees. Conduct site selection, decoration design, personnel training, opening guidance, coordinate with resident teachers, formulate customer development plans, marketing plans, etc. As planned. Moreover, the development manager will follow up and guide the establishment of the store until the franchisee has fully completed the establishment of the store and successfully opened the store.
3. Product strength
Products are the key to joining hair care clubs. Choosing a product depends on safety, that is, ingredients, efficacy and price. Product experience is the basis of retaining customers, and the quality and efficacy of a brand's products are the long-term decisive factors for joining hair care clubs. The product is not good, and the customer has no effect after using it. Such a brand will certainly not last long. Therefore, when investigating the brand of hair care club, we should start with the product and deeply understand the origin, development and reputation of the product. Poetry and harmony are rooted in the theory of traditional Chinese medicine, follow the four principles of clearing, regulating and nourishing, adhere to the concept of "intensive hair care and healthy scalp", study the magical effects of herbs, and combine the world's top micro-fat capsule wrapping technology to provide more healthy and effective nursing solutions for modern people's hair loss, white hair, dandruff and itching.
4. Marketing operation scheme of the brand.
Mature brands will provide marketing operation schemes suitable for the current environment. As a novice investor, you will encounter problems such as how to get customers, how to operate, whether you can operate normally under special circumstances, and difficulties in subsequent operations. The brand's new store auxiliary system is very important. According to the actual situation, Shihe makes a solution to the franchisee problem, online drainage, offline expansion, and one-stop service to teach you to run the store. Provide long-term in-store service guidance to help you get started quickly.