1, the first impression of Taobao live is the key.
The anchor needs good affinity, interaction and chatting. Warmly and proactively welcome every fan in the live broadcast room. New fans who enter the live broadcast room will feel valued and thus support the anchor more.
2. Novices need patience to do Taobao live broadcast.
The new anchor just has little experience in live broadcast, so he needs to be down-to-earth and experience live broadcast patiently. In the early days, the flow of people in the live broadcast room was very small and normal. You need to learn more language skills, field control ability, powder absorption skills and so on. When your fans accumulate more, the traffic in the live broadcast room may increase.
3. Accumulate more professional knowledge of live broadcast.
There are many professional knowledge of live broadcast, including the ability to control the field, increase the stickiness of fans and improve the transformation. If the new anchor doesn't understand, you can make a document or an alphabetic version first, and you can introduce it appropriately when you broadcast live. Although this method is sometimes a bit blunt, it is still very helpful for new anchors.
4. Actively interact with fans
Try to reply to every fan's comment. Taobao live broadcast is mainly about selling goods, and fans' questions are mostly about goods. The anchor should give the answer and show it in time.
If the fans don't get a reasonable reply, the image of the anchor in the hearts of fans will plummet, and he won't enter your live room again next time. The anchor should also guide fans to pay attention to you in real time during the live broadcast. That's the point. To accumulate fans, we should pay attention to every little detail.
5. Arrange the live broadcast time reasonably
It is recommended to broadcast live twice a day, with each live broadcast lasting at least 4 hours. The evening program can be slightly longer, from 7 am to 12, from 2 pm to 5 pm, and from 7 pm to 1 1. For new anchors, only by avoiding peak hours can differentiated competition be generated. Finally, I hope the anchors can sell well.