Introduction to the business plan of 2020 leisure dessert shop (1): With the progress of society, today's tea shops and dessert shops are more and more popular with people, and more and more people like to eat desserts and drink milk tea in their spare time. Therefore, we intend to combine the two to provide consumers with a place to rest and relax.
Project name: xx milk tea dessert shop
Main products: dessert, milk tea
Scope of business: sales of desserts, snacks, milk tea, drinks, fruit juice and other dessert drinks.
Strategic goal: within 2 years of opening a store, establish a dessert brand, recover the previous investment in opening a store, and accumulate original funds. It is expected to start making profits within two years. Constantly improve their brand image and enhance brand influence. Although there are a large number of milk tea shops and bread dessert shops, and the profit of single-room shops is high, most of them are small in scale, small in share and single in product, and only deal in milk tea or bread. Most consumers of milk tea and desserts are women, and consumers who buy milk tea are also willing to buy desserts, so we combine the two and establish our own brand. At present, the daily profit of a single tea shop and dessert shop in the market is very considerable, but because there is no brand influence, it is difficult to expand the scale and obtain more benefits. In two years, we established the first store and accumulated funds, so it is difficult to expand the profit of a store. Based on this, we can copy it on a large scale, rent stores and open branches in the bustling areas of the city. It is estimated that it can be increased to three in five years. By copying single-point profit, we can realize multi-point profit and earn more market share.
It is estimated that the profit will reach a small peak in five years to 10, so as to open branches in economically developed areas, expand their brand advantages, expand the size of stores, and create a golden signboard for dessert shops.
Consumer characteristics: Young people and women are the main consumers in stores. Female consumers are always eager for milk tea and desserts, and research shows that women's demand for desserts is much higher than that of men. At the same time, fashionable and casual dessert shops can provide places for female consumers to rest and chat. Milk tea has a whitening and moisturizing effect on the skin and contains no fat, so many people who want to lose weight will choose to drink milk tea often.
Shop features: More and more young consumers choose to buy desserts and milk tea during shopping or leisure time, and most couples will buy them together. The shop is to cater to consumers, so the decoration should be youthful and beautiful, fashionable and bold. Create an elegant and romantic atmosphere. Make consumers more willing to enter the store. At the same time, a couple package or a couple series of promotional activities are launched, such as the second cup is half price, couples buy a pair of spoons or Y-shaped straws to send couples, and buy more than three cups to send youth accessories.
Quality and hygiene are also the most concerned issues for consumers. The appearance of products can't satisfy consumers, and beautiful colors will make consumers wonder whether unqualified food additives or pigments have been added. We must make products in strict accordance with national standards, and pass the strict inspection by the security inspection bureau to ensure the absolute safety of products and ensure the health of customers, so that every consumer who enters the store can safely and boldly choose his favorite food and beverage without worries.
Product analysis: the product investment is small, the profit is large, the income is fast, and the production process is simple, which is conducive to college students' investment and entrepreneurship. Our store provides consumers with delicious dessert milk tea with youthful and beautiful products, pursuing taste, safety and health, and various varieties. And provide a quiet, elegant and romantic environment for consumers to chat, relax and buy our products.
Promotion plan: A few days' experience in free goods can be provided at the initial stage of opening to attract consumers. Do enough publicity work before the activity, focusing on nearby universities, white-collar workers and youth gathering places. And we can develop a long-term membership system. For customers who patronize for a long time, they will be given membership points cards for customers to spend points in exchange for certain discounts or gifts.
Shop selection: Shop selection is the key to success. Because of the products, we choose to open it near subway stations, university towns, popular attractions, large market gates and other places. Large passenger flow is beneficial to product sales. At the same time, there is no need to blindly pursue places with large passenger flow, such as places where young people are concentrated in university towns. As the main force to buy milk tea desserts, opening a shop here can also save some store rents.
Financing strategy: because it is a college student's business, there may not be much money at the beginning of the business. You can choose to open a shop with like-minded friends and be responsible for the branch after the profit period. Maximize profits. And it's easy to manage, and it won't be too difficult to start.
Direction of funds: mainly used for store leasing, store decoration, purchase of product processing equipment, raw material cost, publicity expenses, payment of employees' salaries, etc.
Market risks and countermeasures: In the early days of the Bank's establishment, there may be the following market risks:
1. At the beginning of opening the store, consumers had a low understanding of the store and could not reach the popularity required by the store. Product sales are far from enough, making it difficult to make a profit or even maintain the normal operation of the store.
2. There are a large number of tea shops and dessert shops around, and the market competition is fierce, resulting in the number of customers far below expectations and the products are unsalable.
3. Some old dessert shops and tea shops will still attract their regular customers to spend, and the customers will be taken away by other stores, so it is difficult to maintain the customers. Our store does not have a large number of stable consumers, which leads to unstable product sales, daily profit fluctuations, and it is difficult for the store to develop for a long time.
Countermeasures:
1. In the early days of the store's establishment, in view of the risk of failing to reach the marketing target, the store will mainly put advertising and other promotional activities in place, vigorously promote them in schools, achieve the ideal publicity effect, and shorten the consumer's cognitive cycle on this point and products.
2. Develop special services to form the core competitiveness of milk tea dessert shops. Adopt various marketing methods, establish a good brand image, quickly occupy the market, and form a good word-of-mouth effect in the consumer market.
3. In product design and store management, we should emphasize the role of innovation and regard design innovation as the source of life and strength of the store.
4. Establish and improve the market information feedback system, conduct market surveys among consumers on a regular basis, keep abreast of market trends and grasp consumption trends.
In the early days of its establishment, little capital was injected in the early stage, and its credibility was relatively low. There may be problems such as untimely financing. Therefore, it is necessary to reasonably determine the capital structure, control the debt scale, record the daily actual expenditure, and supervise the use of expenditure, so that the rational use of funds conforms to the company's business plan. Make an effective cost plan and make accurate cost estimation and budget. When financing, we signed a contract to strictly stipulate the rights and obligations of both parties. Strengthen fund management, reduce man-made financial risks, and strive to achieve the most reasonable allocation of resources.
Business Plan of Leisure Sweet Shop in 2020 (II) 1. deploy
Generally, children like to eat desserts, but I don't want to put the market target of desserts only on children. I want all men, women and children to like dessert. Desserts should be made by hand and sold by diy. They should be sweet but not greasy, mixed with their own juice, nutritious and delicious.
Second, investment analysis
I want to plan the next thing according to the funds at hand. The initial capital is 200,000 yuan, and the rent that the dessert shop can afford is less than 4,000 yuan a month, so the environment is busy. The rent is preferably once a month or once every three months.
Third, the operating characteristics
The biggest feature of our store is that all desserts, fruit juice, milk tea and ice cream are sold by diy professionals. And desserts are made according to national nutrition standards. Like many girls who like desserts but are very afraid of being fat, they regard desserts as a scourge. However, our diy desserts are different. We have our own brand, and each dessert has been appraised by a nutritionist. Only desserts that meet the national nutrition standards will be listed.
Fourth, the mode of operation.
(1) During the first opening of the store, you can advertise to tell customers that our Kakamo dessert shop is doing promotional activities, and all desserts will be 20% off. Only when the advertisement is done will more people know about our Caccamo dessert.
(2) implement the membership card system. You can get a membership card for free if you spend more than 65,438+000 yuan or 200 points in our shop. Members can enjoy a 7.5% discount during major festivals and activities. When you buy 50 yuan, you can get a self-made juice or a beautiful trinket.
(3) Every time we make a dessert with a new taste, we don't sell it directly. Instead, we give it to customers for free first, so that every customer who tastes it leaves a series of questions, such as what they think of the new dessert, whether they like it or not, and so on. After counting the customers' opinions, our store decided whether to officially launch a new dessert.
Verb (abbreviation for verb) sells services.
A good dessert shop not only has good desserts, but also has excellent staff quality. Every employee of our Kakamo dessert shop must undergo strict training, and the service has three aspects: dedication, courtesy and sincerity. Let customers feel that the staff of our Caccamo dessert shop are of good quality and treat customers perfectly, and will not refuse customers' reasonable requirements for any reason. Feedback the opinions put forward by customers to every employee in time, correct their own shortcomings in time, and bring happiness to every customer. Because eating dessert is a kind of enjoyment, and enjoyment is of course a happy thing. How can customers be dissatisfied?
Sixth, treat guests with integrity.
(1) If you buy any expired and stale products in our store, we will give you a double refund and give you 10 copies of the freshest signature dessert for free as compensation.
(2) Customers' delivery of desserts must be delivered on time without delay, so as to ensure that customers can eat the freshest desserts. If there is an accident or unexpected situation in the middle, you must inform the customer of the reason for not sending dessert at the first time, and then double indemnity.
Business Plan of Leisure Candy Shop in 2020 (III) Foreword: Dessert is a panacea for relieving depression and relaxation. Dessert has a long history in China, which appeared as early as Shang Dynasty. However, in xx town, there is not a store with dessert as its main product at present. The gap in this market allows us to see business opportunities. In the spirit of starting our own business and starting from childhood, we decided to open a dessert shop in xx town, because this is the first one in xx town.
First, the storefront introduction
1, store address
Xx road
2. Business philosophy
The five key words "cool, leisure, nature, high quality and fast" can sum up our concept. "Cool" means that our dessert has the characteristics of cooling off summer heat and refreshing. At the same time, you don't need to have a very good reason to eat our dessert, because you will feel at ease and carefree when you eat our dessert. Our desserts are made of pure natural materials, which ensure cleanliness, purity and first-class taste during the production and processing, so they are "natural and high quality". Finally, except for dessert, we guarantee that customers can get the finished product within three minutes, and the delivery is guaranteed within 15 minutes, so it is "fast".
3. Strategic objectives
Take dessert sales as the main line, add all kinds of tea drinks and cold drinks, and the sales scope covers the whole city of xx Town. It is planned to completely occupy the market of xx town within one year, stabilize the sales situation and recover the initial investment.
4. Store positioning
"No.1" dessert shop mainly focuses on leisure and summer heat, and sells it to primary and secondary school students in xx town. Therefore, the product positioning is mainly low-end products, and the product positioning should be appropriately changed according to the market reaction. Innovative development, leading the dessert fashion orientation in xx town to the greatest extent.
5. Team strength
At present, our team has two members. After the dessert shop opens, we will recruit 1 waiter. In our team, xx is responsible for the development and modulation of new products, and xx is responsible for the sales promotion and management of products. As a girl who loves sweets, xx's keen interest in sweets gives us every reason to believe that she is qualified for the work of new product development. As a quick-thinking, eloquent and well-informed boy, xx has great confidence in his competence in sales promotion and management. From this perspective, although there are only two of us, we have a strong supply and marketing team.
Second, the industry analysis
1, industry status
Dessert refers to a mixture of sweets, drinks and fruits. Xx people call it sugar water, which is the representative of Guangdong and Hong Kong cuisine. Sugar water can be used as a dessert after Chinese food or as a snack to bring us a happy mood. In the Pearl River Delta, Hong Kong and Macao, dessert shops and dessert shops are all over the streets, and the profound dessert culture has been bred in the land of South Guangdong for hundreds of years. With the improvement of people's living standards, the modern dessert industry has developed rapidly, and various dessert enterprises have emerged one after another. At present, the more common chain dessert enterprises in the market mainly include Manji dessert, Cool Bar dessert, Xu Liushan dessert and cutting-edge Hong Kong-style drinks. McDonald's, KFC and other fast food chain companies also sell desserts, and other scattered non-brand dessert shops are a dime a dozen, which can be seen everywhere. The intensity of competition in the dessert industry can also be imagined.
2. Industry development prospects
With the improvement of people's living standards, the requirements for quality of life are getting higher and higher. "Eating" is not only full, but also delicious, healthy and fashionable. Therefore, clothing, food, housing, transportation and other industries are traditional, but because they are closely related to people, there will always be a market. As a representative of modern snack food, dessert is being accepted and liked by more and more people. After investigating 19 cities including xx, some institutions found that more than 80% of the respondents like desserts, and 90% of them regard desserts as a part of their lives. Therefore, the development prospect of dessert industry is very broad and immeasurable.
3. Yield
It is estimated that the return on investment will be around 40% in the first year and 60%-80% in the second year.
Third, xx Town dessert market analysis
1, market prospect and store location
Today in xx, the dessert shop industry is relatively vacant, and there is no formal dessert shop. Desserts on weekdays come from porridge stalls, which are relatively single in variety and have great health and safety risks. In addition, it is more important to introduce different desserts in different seasons. The main consumer groups are primary and secondary school students. At present, the country implements the system of not making up lessons on weekends, and there is a large flow of people on Saturday and Sunday, so the sales opportunities increase.
The storefront is located in Zhenghe Road, near xx bus station and near the commercial center of xx town, which is the only way to enter the city and further increase the passenger flow.
2. Opponent analysis
There are no other dessert shops in xx town, but there are two milk tea shops, which may have an impact on the business of our dessert shops. One of the tea shops is relatively cheap, but the shop is relatively simple and does not provide tables and chairs for consumers to rest; Another milk tea shop has a large storefront and provides tables and chairs, but the product price is high and the product types are complicated, from milk tea to barbecue, indicating that the products are not specific enough; At the same time, neither tea shop makes takeout. Therefore, the products of a tea shop will pose a certain threat to our dessert shop, but as can be seen from the above, the threat is not great.
3. Target customers
The main target customers are primary and secondary school students and young consumers in xx town. Secondly, the middle-aged consumers in xx Town are also a potential dessert consumption group.
Fourth, product analysis.
In the hot summer, the heat devours every corner of the city. When people walk in the street, they usually think of finding a shop where they can drink a refreshing cold drink to balance their body heat. In winter, people who like sweets can taste delicious desserts in cold winter, such as hot nourishing desserts, hand grinding, milk stews and selected milk desserts.
1, product introduction
(1) Poplar nectar
Yang Zhi Gan Lu is a Hong Kong-style dessert. The most authentic ingredients of this dessert are sago, mango, Shatian pomelo and milk. In the fragrant milk, elastic and smooth sago, soft and sweet mango and refreshing Shatian pomelo are mixed, which determines the unique and special taste of this dessert.
(2) Lycium barbarum, Sydney and Tremella Sweet Soup
Sydney and tremella are both top grades for quenching thirst. With Lycium barbarum, it cools the body and mind while moistening the throat. It tastes slightly sweet and has low calories. This dessert tells you what it means to be at ease, and you don't need to worry about body deformation.
(3) Lily and Tremella Sweet Soup
Lily is fragrant and refined, while tremella is crisp and refreshing; This dessert can soothe the nerves, activate qi and blood, and has the effects of moistening lung and relieving cough, promoting fluid production and nourishing yin. You can drink it in general, especially in autumn. It is a good tonic.
(4) papaya coconut milk sago dew
A simple sago, which can be original, can also be replaced by many other combinations, plus your favorite fruit, tastes good.
(5) Various puddings
Pudding features: sweet and smooth taste, bright color, fragrant smell and rich nutrition, suitable for all ages in Xian Yi.
(6) tremella lotus seed soup
Tremella lotus seed soup has the effects of moistening lung, promoting fluid production, relieving cough and clearing heat, nourishing stomach and benefiting qi, moistening dryness and resolving phlegm, relieving fatigue and clearing fire. Drinking it in summer can not only prevent heatstroke and cool down, but also help beauty beauty.
(7) There are others such as corn syrup, bean paste fried dumpling, double-skin milk, bean curd flower, turtle paste, kelp mung bean paste, red bean paste, sesame paste, peanut paste, eight-treasure porridge, green tea and so on.
2, the product center of gravity
Our "No.1" dessert is mainly characterized by relieving summer heat and paying attention to healthy eating, so that customers can find a feeling of enjoying food in our store.
Verb (abbreviation for verb) business goal
As there is no dessert shop in xx town at present, our "first" business goal is to lead the dessert industry in xx town, and secondly, our desserts should quickly occupy the market, ensure the sales volume and ensure the cost recovery within one year.
At the same time, to a certain extent, the healthy diet should be properly publicized, and the people in xx town should be encouraged to establish the concept of healthy diet under the condition of making profits as much as possible, so as to achieve a win-win situation of promoting our "first" dessert and benefiting the public.
Six, marketing strategy
1, product strategy
The signature products of (1) are Yangzhi Ganlu and coconut milk sago dew, followed by eight-treasure porridge, mung bean porridge, corn syrup, tofu flower and other common low-priced desserts.
(2) In different seasons, the corresponding sales strategies of products have also changed. Under the condition of keeping the brand products unchanged, the climate in spring and autumn is cool, and the sweet soup of lily and tremella with the best nourishing effect is the main one; Summer is hot, tremella lotus seed soup is mainly used to cool and quench thirst; The winter climate is dry, and the sweet soup of lily and tremella is the main one.
(3) The store deals in all kinds of green tea, such as black tea and green tea.
3. Promotion strategy
(1) On holidays, we bought a certain amount of desserts and sent some cakes to our dessert shop.
(2) Using the membership points system, members can cash in products with corresponding points after their consumption reaches a certain point.
(3) When the sales situation declines, we will adopt a price discount system, and the discount amount will change accordingly according to the situation at that time.
4. Advertising strategy
(1) Celebrate the opening on the first day, sell products at half price for three consecutive days, and distribute dessert shop brochures.
(2) Put five pop advertisements inside and outside the store to attract customers' consumption.
(3) Four dessert lists are placed at the front desk of the store, which is convenient for customers to know all the dessert styles of our "No.1" dessert and order dessert.
Seven, production management plan
1, health management
(1) Keep the store clean at all times. In addition, clean the store every 2 hours.
(2) The freezer should be cleaned regularly once a week, and the pots and bowls used for cooking products should be cleaned immediately after cooking. The porcelain bowls, plates and cups for holding products should be cleaned and disinfected after use.
(3) All members in the store should wear sky blue uniforms to reduce the possibility of secondary pollution of products.
2, production products and daily business processes (daily)
6: 00 am: Cleaning cooking tools, cleaning cooking materials, processing cooking materials (slicing, dicing, etc. ).
6: 20 in the morning: Cook in the pot, handle the fruit and prepare the cooking tools.
8: 00 am: Finish cooking, make products and open the door for business.
10: 30 pm: Close the door.
3. Business requirements
(1) Keep smiling, be warm and generous, and receive customers with your heart.
(2) Don't let any customer wait for the product for more than three minutes. If the customer is not satisfied, deduct the salary or dividend of the current month and include it in the production variable cost for purchasing the means of production.
Eight. financial plan
1, operating expenses budget
(1) upfront fixed cost investment
Pavement transfer: 10000~ 15000 yuan (under negotiation).
Monthly rent of pavement: 1000 yuan.
Monthly water and electricity fee: 150 yuan.
Salary of waiter: 1000 yuan.
Facade decoration: 5000 yuan.
256l freezer: 2000 yuan.
Disinfection cabinet: 1000 yuan.
Sealing machine: 2000 yuan/set.
Table: 120 yuan *2.
Chair: 20 yuan * 10.
Front Desk Cabinet: 200 yuan.
Clock: 20 yuan.
Cup: 3 yuan *50.
Porcelain plate (set): 5 yuan *50.
Porcelain bowls: 2*50.
Spoon: 1* 150.
Pop advertisement printing: 30 yuan/Zhang *5.
Flyer: 0.8*200.
Dessert menu: 5 yuan/Zhang *4.
Disposable paper cups and bowls: 8 yuan/dozen, about 5 dozen should be prepared every day.
Disposable spoon: 3 yuan/dozen, about 5 dozen should be prepared every day.
(2) Total investment in the first year
Xx 60,000 yuan, XX 40,000 yuan, * * 65438+ 10,000 yuan, of which 72,240 yuan is used for the fixed expenditure in the first year, and the rest 27,760 yuan is used for purchasing raw materials needed for making desserts.
2. Profit analysis
(1) Calculation of the average profit of a single commodity without fixed cost
The average profit of each commodity = [(5+3.5+3.5+2.5+3.5+1.5+1.5+2+2+2+2)-(3+2).
(2) Calculation of guaranteed sales volume
Because we expect to recover the cost within 1 year, the daily sales volume at break-even date = {[1000+150+1000+(40+15) * 30] */kloc-0.
(3) According to the above calculation, when the average daily sales volume of our "No.1" dessert shop is 174, the cost can be recovered within one year. The urban population of xx Town is about 16000, and the villages under its jurisdiction have a total population of about 43000, including 10 and 9 156 people aged 24 to 24 respectively. As there are no competitors to participate in the market competition, as long as the publicity is proper, 2% of the people aged 10 to 24 will visit "One" every day. Here, people younger than 10 and older than 24 are not counted, because the demand for snacks such as desserts is generally not high at present, but it also has certain development potential.
(4) Through the above analysis, we conservatively estimate that the success probability of the "first" dessert shop is 70%, and the failure probability of 30% mainly comes from possible followers and natural and policy factors.
3. Profit distribution
Because the work that xx is responsible for is more important, and xx only contributes a lot, after the balance is serious, our profit distribution is xx50% and xx50%, that is, the equity is xx50% and xx50%.
Nine. Risk and risk management
1, risk
Our "number one" dessert shop may encounter a risk.
(1) Competitors follow suit and open dessert shops. Since there is no dessert shop in xx town, after the opening of our "first" dessert shop, other investors may follow suit.
(2) Government town planning and construction. Because xx Town still has great development potential, we can't see the town planning and construction simulation map of the town government, so we need to be psychologically prepared for possible reconstruction and change of regional use.
(3) Other natural factors
2. Risk coping strategies
(1) For possible competitors, our strategy is to gradually improve the service quality according to the customer's feedback after the establishment of "1", and strive to achieve the effect of "entering my 1 gate and leaving the city with satisfaction". At the same time, adhere to the innovative principle of "no one has me, no one has me" and strive for victory in stability.
(2) In view of the government's risks in this respect, since this is force majeure, it is necessary to keep abreast of the road conditions in other areas of the city. Assuming that the government's urban planning and construction has a great influence on the "No.1" dessert shop, moving the store in time is the best choice.
(3) Natural factors are unpredictable, so we should act according to circumstances, and minimizing losses is the first consideration.